The consumer goods and retail industry is revolutionizing its workflow management by adopting online means to cater to its end-users, thus giving its customers a convenient and user-friendly experience. Ample data is created in the process and saved by different people at various locations. However, when such data needs to be shared with stakeholders, searching and sharing it is a time-consuming and tedious task. E-commerce is booming as majority of people nowadays prefer online shopping, as it is convenient and feasible. With e-commerce, digital content, such as images and videos, is increasing exponentially, and thus arises the need for efficient management of digital assets. Organizations need a tool, which can store and upload the content, while retrieving information stored in the product information management. DAM solution provides an effective way to manage and share digital content effectively, thus helping users improve their process efficiency. It empowers marketing professionals with digital filters, helping them find particular bit of marketing collaterals.