Data Integration for Travel and Hospitality

2 min read

The travel and hospitality industry relies on a strong network of partners, including travel agencies, airlines, hotels, and financial institutions, to deliver a quality experience to its customers. To fulfill this objective more efficiently, this sector is leveraging new technologies and inclusive models in order to gain insights into all layers of business services. Data structures are being used in this space to support the next generation of connected systems and real-time interactions. Big brands in travel and hospitality are reaching higher levels of connection and relevance by using data integration solutions to gain a deeper understanding of active and potential customers.

Data Integration for Travel and Hospitality

In this space, data is spread across booking engines, websites, customer databases, property management systems, and several other platforms. To realize the full potential of this data, it must be appropriately stored, intelligently related with all operations, and made easily accessible to other systems. With extensive amounts of data available to hotels, the need for collecting and connecting all this data has gained prominence.

Data integration technology securely aggregates data from all platforms and stores it in one easily accessible location in order to harmonize its structure across the industry. This helps overcome the lack of consistency between numerous systems and channels due to the decentralized nature of this sector.

Top Priorities for Data Integration

The top priority for the hospitality industry is getting to know the customer better in order to deliver exceptional differentiated services and convert an indifferent passenger or guest into a loyal customer.

Some other business-critical priorities include:

  • Engaging travelers by developing attractive digital platforms
  • Personalizing customer experience by integrating data for better targeting and contextually-aware experiences across channels
  • Delighting customers by providing seamless integration across services and providing connected travel
  • Transforming core systems by modernizing property management and reservation processes in order to stay competitive

Need of Data Integration in Hospitality

Hotel data is vitally important, and hotels need to look at their data and decide what to do with it to truly make a difference. Data generated during everyday operations can be broken down into big data, small data, structured data, and unstructured data. The need lies in understanding different types of data and distinguishing the differences between the various kinds in order to improve everyday performance.

Hotels leverage data platforms for hotel revenue management, point of sale systems, property management systems, social media platforms, online travel agencies, guest reputation websites, marketing platforms, forecast and budgeting tools, and many other applications. This means that a large amount of data is produced every day, and storing this data in a uniform manner is difficult.

The collection of data in the hospitality and travel industry is as important as the data itself. Collecting, storing, and moving data is an integral part of the data journey. Data analysis relies heavily on data indexing for swift searches of large databases. Distinguishing important data from unimportant data while gathering insights is also crucial. Data integration software solutions in travel and hospitality help meet all these needs.


Planning and booking, digital consulting, digital design, and data management are some areas where data can be leveraged through next-gen technologies in order to deliver differentiated services that enhance customer experience. High-quality digital and mobile experiences empower today’s connected travelers and guests, and they demand and respond in real-time according to their preferences or concerns towards value chain services. Data integration solutions can help the travel and hospitality industry serve customers better during this transformative phase.

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