Europe has the second largest market share in AI in Fintech. There is rapid digitalization of financial organizations and an increasing demand for business analytics and customer behavioral in Europe, leading to a high growth rate in AI in Fintech. Financial organizations in Europe also have the technical expertise as well as IT budget to implement AI enabled Fintech solutions. This attract big companies such as Google, Amazon, Salesforce, Intel to set up presence in this market. There is steady growth in AI in Fintech in Europe.