Keeping consumers engaged with content is the top priority of any media, entertainment, or publishing company. Implementation of the geofencing technology helps companies use targeted cross-channel messaging and encourage subscribers to come back. It aids businesses in tracking and capturing the browsing behavior of the users. Businesses can identify and create audiences and can also link them to external networks to sell inventories or retarget them for their own benefit.

Geofencing can be used in the media and entertainment segment by delivering group messages and informing about special events to keep the customers engaged, entertained, and connected. The various applications in this segment are social media, and advertising and marketing.

Geofencing Solutions in Media and Entertainment

Comparing 30 vendors in Geofencing Solutions across 94 criteria.

360Quadrant For Geofencing Solutions, Q2 2022

The 20 Companies That Matter Most And How They Stack Up

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3.6 Online

PlotProjects Geofencing Solutions depend on multiple location services. It functions even when the app runs in the background mode or it has been actively killed. The accuracy of their plugin is about 10 meters, which makes it highly accurate.

It can be easily integrated into the organization's app and mobile marketing campaigns can be run instantly to target the app users anywhere across the globe. The app is suitable for all platforms and it also has the ability to categorize different types of users, so that specific messages could be delivered to the relevant group of users. 

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Discussions

Greg Samuel

Note
Aug 13, 2020
Great Choice to start with your Location-Based Marketing. The cooling period of push notification is a great addition. I recommend Plot Projects as a Geo-fencing Marketing solution
2.7
The USP of MoEngage in Geofencing Solutions is its ability to provide hyper-localized targeting and engagement capabilities. With MoEngage Geofencing Solutions, marketers gain access to the ability to create comprehensive location-specific campaigns, track user movement over geofences and more. They help personalize and customize user engagement based on the user’s location, simplify campaign management and ensure greater control over user engagement.
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3.1
WebEngages geofencing solutions offer advanced geo-fencing capabilities, tailored to meet the exact needs of businesses. We provide advanced location-based intelligence, with the ability to trigger campaigns based on users entrance, exit, or dwell time within a predefined geographical area. Plus, our geofencing solution leverages machine learning to continuously improve campaign effectiveness by actively learning user behaviors. We also help marketers reach a larger audience by extending the reach of the geofence beyond the predefined postal code or zip code. Lastly, our geofencing solution is fast, reliable, and fully integrated with the WebEngage platform, making it easy to manage all your campaigns from one centralized platform.
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4
Apple Geofencing Solutions Indoor Remote Triggered Location Scanning application lets th company locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. Apple pricing plans are flexible and can suite all kinds of budgets. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation. Also, Apple Geofencing Solutions has increased R&D investment  up to 4.7% in 2016 from 3.7% in 2015. To grow in the geofencing market, the company is continuously introducing new applications based on iOS and adding new features to the existing ones.
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ESRI Geofencing Solutions enables organizations to discover, use, make, and share maps from any device, anywhere, at any time. Moreover, it provides contextual tools for mapping and spatial reasoning for enterprises to explore the data and share location-based insights. ESRI Geofencing Solutions offers a unique set of capabilities for applying location-based analysis to business practices. ArcGIS Online allows businesses to connect people, locations, and data using interactive maps. It also supports data visualization, advanced analysis and authoritative data maintenance in 2D and 3D.
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3.6
GPSWOX Geofencing Solutions has developed tracking software that comes equipped with built-in batteries that need to be charged only once every few months. The tracker uses a sim card to access the GPS location and can be disguised as a regular watch or hung around the neck. The company has designed devices that can automatically connect to the vehicle tracking software. GPSWOX Geofencing Solutions has also developed its very own SMS gateway system, which sends SMS alerts from the user’s tracking server directly to the phone. This adds another level of accessibility when the user cannot access the internet. Its tracking software is compatible with over 300 trackers’ brands with a modern interface. Any type of tracker is compatible with this server, and a user can customize the interface with his/her own brand logo.
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3.5
Bluedot Geofencing Solutions offers advanced conditioning engine, clients can reach their target audience based on demographics or past behaviors at an unlimited number of locations, without any additional hardware. The company’s actionable insights help clients in identifying the engagement of customers with their campaigns, and then use those insights to build smarter campaigns and accurately track the attribution. Bluedot SDK allows smartphones and tablets to respond when they pass through pre-defined, precise locations (up to 5 meters) by triggering a range of pre-built actions, including opening websites, sending messages, and playing tones.
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Thumbvista Geofencing Solutions offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information. It helps organizations to : Create geofences at events, airports/hotels, or even around their competitors; Target potential customers based on their demographics, hobbies and interests.
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2.9
Airship Geofencing Solutions offers Location Triggers, which enable businesses to deliver real-time automated messages to their customers as they move in or out of a specific geographical location. The features include: Real-time automation triggers; Push notifications sent out when a device moves in a geographical location; Captures location events and stores for audience targeting; Is compatible with iOS, Android and Amazon.
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2.7

Embitel Geofencing Solutions helps businesses in implementing 3D object marker detection solutions for geo-fencing, profile status updates on entering and leaving the perimeters and alert generation systems and communication solutions. Embitel Geofencing Solutionshas successfully deployed push notifications in several mobile apps with the help of numerous solutions such as Evaluated Parse, Urban Airship, Django, GCM etc.

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2.5
GeoMoby Geofencing Solutions provides rich and actionable analytics. It can target smartphones and send messages, arranging from few meters up to several kilometers. The GeoMoby solution can be easily integrated into the existing applications, using SDK or web API. Furthermore, it helps manage and synchronize geofences into applications within seconds. With GeoMoby Geofencing Solutions microfencing, the geographic target range can be anywhere from a few centimeters up to 50 meters from the location of an iBeacon. It allows users to deploy infinite microfences around any venue with a few clicks. Each time a customer triggers a microfence, the application delivers a message, loads relevant content, processes the payment, and modifies the UX to the user’s physical environment. iBeacons require buying, placing, and maintenance of hardware whereas geofencing does not require these.
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