Keeping consumers engaged with content is the top priority of any media, entertainment, or publishing company. Implementation of the geofencing technology helps companies use targeted cross-channel messaging and encourage subscribers to come back. It aids businesses in tracking and capturing the browsing behavior of the users. Businesses can identify and create audiences and can also link them to external networks to sell inventories or retarget them for their own benefit.
Geofencing can be used in the media and entertainment segment by delivering group messages and informing about special events to keep the customers engaged, entertained, and connected. The various applications in this segment are social media, and advertising and marketing.
Geofencing Solutions in Media and Entertainment
360Quadrant For Geofencing Solutions, Q2 2022
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PlotProjects Geofencing Solutions depend on multiple location services. It functions even when the app runs in the background mode or it has been actively killed. The accuracy of their plugin is about 10 meters, which makes it highly accurate.
It can be easily integrated into the organization's app and mobile marketing campaigns can be run instantly to target the app users anywhere across the globe. The app is suitable for all platforms and it also has the ability to categorize different types of users, so that specific messages could be delivered to the relevant group of users.
Embitel Geofencing Solutions helps businesses in implementing 3D object marker detection solutions for geo-fencing, profile status updates on entering and leaving the perimeters and alert generation systems and communication solutions. Embitel Geofencing Solutionshas successfully deployed push notifications in several mobile apps with the help of numerous solutions such as Evaluated Parse, Urban Airship, Django, GCM etc.