Swirl’s platform enables retailers to create consumer behavioral data assets that can be used to power relevant marketing and service interactions. The company provides its geofencing services under the mobile presence management platform. This platform adds location-based capabilities to any mobile app, with a complete set of tools for managing thousands of geofences.
USP : Swirl’s flexible and open architecture provides a mobile presence marketing solution that can be customized to meet the requirements of any large-scale retail environment. Furthermore, the platform enables retailers to take the advantage of digital location signals, including geofences, Wi-Fi network, Visible Light Communication (VLC), and Bluetooth beacons, to create a set of customer behavioral data and then act on this data to influence shoppers via in-store automation.
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SWIRL NETWORKS INC Presence in Geofencing Solutions
Swirl has a broad set of clients located worldwide, including Lord and Taylor, Urban Outfitters, Timberland, Samsung Group, Oracle, Google, Facebook, and Cisco. The company is also backed by top-tier investors, including Twitter, Simon, Hearst, SoftBank, and Longworth Venture Partners. The company has designed a specific set of capabilities for mobile presence marketing. It helps retailers in delivering highly relevant mobile experiences to in-store shoppers and increases the effectiveness of digital advertising efforts. In May 2017, Swirl Networks, the leading mobile presence marketing platform company, partnered with AccuWeather, the global leader in weather information and digital media. This partnership provides real-time weather targeting capabilities to indoor mobile location marketing. Retail marketers using the Swirl platform can now access AccuWeather’s comprehensive data sets, providing the most accurate actionable weather data available worldwide. Furthermore, Swirl became the first and only mobile marketing platform to offer targeting based on both weather and indoor locations.
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