The adoption of predictive analytics solutions is expected to be the highest in North America, as compared to the other regions. North America, which is the hub of data generation in large quantities, is the largest market for predictive analytics solutions, with a share of 41.1% in the global market. The high penetration of predictive analytics in multiple industry verticals, such as manufacturing, healthcare, transportation, and logistics, is driving the growth of this market in this region. The indispensable need to predict future business scenarios and the rising adoption of big data-related technologies are said to have historically driven the overall growth of the predictive analytics market in this region. Factors, such as the emergence of AI technology, machine learning, and the rapid adoption of cloud-based solutions, and the increasing number of business applications are said to be further fuelling the growth of the predictive analytics market in North America. Consequently, the predictive analytics components are said to be showing strong positive trends in the region, as several companies and industries are adopting predictive analytics software and services at various levels as a part of their strategy, to strive in the market and increase the efficiency of IoT data for enhancing their overall productivity. North America has been the most promising region across various industry verticals, such as the BFSI, manufacturing, retail and eCommerce, healthcare and life sciences, and telecommunication and IT. The government sector has also joined the race to become a technologically-advanced industry vertical, serving a large customer base. Some of the biggest retail giants are also located in this region. In terms of adoption, North America is contributing significantly to the market and is expected to grow further too. The US is said to have adopted predictive analytics to a great extent.

Predictive Analytics Software in North America

Comparing 168 vendors in Predictive Analytics Software across 193 criteria.
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Selected by small-360Analysts
1.3 Online
Civis Analytics adopts science-first strategy to take care of business issues utilizing person-level data. This platform is cloud-based and is designed for data scientists and decision makers to help clients find loyal customers. This platform combines machine learning and statistical models to not just help clients help retain existing customers but also gain new ones. It also helps clients optimize the ratio of expenditure-return by preparing a budget for marketing campaigns.
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3.6 Online
The primary USP of IBM in Predictive Analytics Software is its ability to provide customers with advanced analytics capabilities and powerful insights which can help companies to make informed decisions and identify potential opportunities. IBM leverages its Machine Learning and Artificial Intelligence solutions to provide customers with an integrated analytics platform to identify trends, uncover patterns, and predict customer behavior in order to drive process automation, increase efficiency, and improve customer experience. IBMs predictive analytics software platform provides customers with the ability to generate actionable insights faster, uncover hidden relationships within their data, and make smarter decisions quickly.
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The USP of RapidMiner Inc in predictive analytics software lies in its ease of use. RapidMiner enables users to easily build predictive models with an intuitive drag-and-drop interface. It also provides powerful data preparation and visualization tools that empower users to quickly extract insights from existing datasets. Furthermore, RapidMiner also offers support for specialized use cases such as text mining and deep learning, making it an ideal choice for organizations seeking an all-in-one predictive analytics software.
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3.3
SAP Predictive Analytics software enables users to create, deploy and maintain various predictive models. These on-premise tools can help users anticipate future behavior and outcomes and better guide the decision-making ability to help grow the business. SAP Predictive Analytics Cloud works alongside the BI and planning tools to visualize, plan and predict context. The tool uses in-memory technology and machine learning to uncover relevant predictive insights in real-time.
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ORACLE Analytics Cloud’s Database Platform allows the use of seamless predictive analytics software within the platform, giving it an edge over other vendors. ORACLE Analytics Cloud helps mine various data types, eradicate movement of data, and deliver actionable insights. Application developers deploy this analytics model along with SQL and R functions. ORACLE Analytics Cloud helps predict the behavior of customers, the gap between the demand and supply, and make better marketing strategies.
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Angoss uses data and predictive modeling to present insights that help users make better decisions faster. It uses advanced statistical algorithms for the prediction of outcomes. These outcomes are generated across all stages of model cycles. It helps improving predictive analytics for organizations looking to monetize their data.
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SAS Advanced Analytics provides users with better response time and faster insights provided by its in-memory analytics. SAS Advanced Predictive Analytics software helps organize data in a structured manner, making it easy to understand and present. It enables the user to analyze past, present, and future models using quality-tested algorithms. Automation of large-scale forecasts is also possible without the need for high levels of technical knowledge.
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Use the full potential of information to unleash the capability of the human resources of an organization.
Information Builders WebFocus RStat is a cost-effective, robust, intuitive, and accurate predictive analytics software. WebFocus can help organizations by extracting meaningful insights from data of any kind. It creates interactive dashboards to consolidate information which increases the chances of actionable insights to be used in the everyday conduct of data-driven businesses.
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FICO Decision Management Suite is an integrated environment for development that is compatible with web as well as mobile applications. It is a platform that handles real-time streaming of data including its visualization, indexing, search, and pre-processing, based on rules that are defined in advance. The company's USP is the ability to provide models based on precise customer requirement to reduce time and cost.
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Alteryx provides information science that can viably and productively tap into a code-free and code-accommodating easy-to-use application. The predictive analytics software requires no coding, however, it is coding friendly for those interested. It has a fantastic interface without code for both analytics modelling and advanced modelling with code. It enables easy deployment and management of analytic models, flexibility, agility, and high speed. It supports visualization tools and all data sources. Alteryx helps find, manage, and understand all sort of analytic information of an organization at a high speed, thereby making better decisions and increasing productivity.
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MicroStrategy’s features and algorithms provide enterprises with advanced predictive analytics capabilities. MicroStrategy is useful for deploying models with governed data. It integrates seamlessly with R and can be connected to any source with the use of APIs. Some of its important features include: Scalable integration with R, incorporation of statistics, ARIMA, etc. and minimal IT support required
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2.7
Rapid assembling of predictive data that changes crude information into a business affecting service. This product has advantages for all types of users: analytics leaders, data scientists, IT professionals, and business analysts. It helps analytics leaders in terms of managing productivity, collaboration, coordination, and measuring team growth. Data scientists benefit in terms of automation, modelling, flexibility, and reproducibility. IT professionals gain advantages pertaining to scalability, code & integration, operationalization, and data governance; while business analysts obtain data access, preparation, exploration, and automated ML benefits.
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2.6
GoodData is a cloud-based platform with high SLA availability and maintenance. It allows for easy incorporation of already existing data warehouses. It allows the platform to be integrated into web or mobile applications. It is one of the most dominant cloud data warehouse that meets most versatile analytics platform requirements.
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Extensive set of cloud services that enables associations to address business problems, construct, oversee, and convey applications on a massive, worldwide system utilizing various tools and frameworks. Microsoft Azure ML Studio can be used to prepare and manage the data they need for machine learning. It can improve productivity through its powerful capabilities that can integrate the current model cycle with that of the app lifecycle.
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Natural language search and AI-powered bits of knowledge discovery make creating bits of knowledge a characteristic, instinctive, and intuitive experience. Spotfire has strong built-in predictive analytical methods that are smart, yet easy to use. Its intelligent data wrangling helps you clean and modify data, and auto-records it so you can edit it later as well. It is flexible and can scale secured documents as well.
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AXON Predict permits OEMs and enterprises to catch, screen, and break down information. AXON Predict is a product suitable for OEMs as well as large enterprises since it collates, scrutinizes, and analyzes data across networks and provide valuable visual analytical insights to users. This gives users real-time analytics to work with in order to enhance innovation and reduce costs.
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NTT Data offers effective solutions that supplement the decision-making process in an organization. This is possible across multiple business platforms and across different development and deployment capabilities. With the help of a comprehensive analytics and business insight methodology, NTT Analytics Solutions can change a client organization into an information-driven pioneer.
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Teradata predictive analytics software provides “Flip the Switch” analytics which allows on-the-fly switching of best campaign users from reverse modeling to forward prediction. Teradata Analytics for Enterprise Applications eradicates the complexity of enterprise application integration, delivers real-time access to integrated data from ERP and other enterprise applications, as well as provides transparency and visibility into business and customer insights.
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2.3
Qlik helps enterprises around the globe move quicker, work smarter, and provide a start-to-finish answer to get an incentive out of information. QlikView helps users compare different sets of data from multiple sources and locations to deliver the most value. Its main features include, interactive participation in session-sharing is possible across different groups which enables users to share their insights formally or informally. It is also possible to access and load data from different locations and from different deployment modes – cloud, on-premise, or big data sources.
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2.2
KNIME is an open source software and it helps create data science applications and services. Being open, intuitive, and able to integrate new developments, this platform makes reusable components accessible to all the users and helps understand data science workflows. The software provides actual data analysis as well as a number of processes and has productivity funtions to help operations.
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Sisense makes the analytics process easy for users right from the preparation of data to the creation of insights. Sisense is an intelligence software known for its agility and easy implementation. It can be used by varied companies. This platform offers a range of business analytics features. It is designed to make complex data preparation and visualizations simple to make better business decisions and intelligent strategies.
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Domino delivers predictive models using ML and AI techniques capturing all the dependencies of experiments. It is perfect for models across cloud databases as well as distributed systems. Powering model-driven organizations to rapidly create and convey models that drive business impact.
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Cloud-based Predictive Intelligence is used to generate insights into the behavior of customers and provides recommendations based on these insights to enhance revenue generation. Delivers reliable and customized experiences over each interaction point through a flexible, adaptable, and versatile stage that addresses enterprise needs.
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1.8
Lytics enables organizations to customize commitment with clients through its advanced Customer Data Platform (CDP) and enables organizations to arrange more relevant showcasing. This platform is easy to use and learn for it allows easy integration with various database and tools. It provides services to all the customers and helps companies arrange relevant marketing through Customer Data Platform. It also helps clients understand the audience behaviour with its website.
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Cutting edge projects delivered within deadlines. This software is majorly used by marketing and sales teams. It combines machine learning and artificial intelligence and empowering both, sellers and buyers. It is used to create and implement marketing campaigns and is compatible with most platforms. This software also helps users discover new sources of income.
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The platform is designed for B2B enterprise revenue teams, built specifically for the needs of marketing and sales teams. It is built for for revenue-driven marketers. It offers self-service AI, real-time business graph solutions, and over 50 billion dynamic signals, this platform can help you resolve a number of marketing and business intelligence concerns.
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Harnessing advanced artificial intelligence/machine learning to deliver better experiences and enhance business execution at scale. Opera Solutions offers AI solutions is supported by a team of data scientists that are scalable, practical, and transformative. This solution serves various industries such as financial, hospitality, healthcare, travel, retail, and telecommunications. In addition, problems related with scaling Big Data analytics gets solved by the AI/ML platform provided by the company.
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Figure Eight is a platform that uses both machine and human intelligence to transform data available in varied forms into a customized one for a number of use cases such as intelligent chatbots, autonomous vehicles, natural language processing, consumer product identification, and others.USP of this platform is Human-in-the-Loop Machine Learning stage changes unstructured content, picture, sound, and video information into customized high-quality data.
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2.2
Kognitio empowers data analysts and business clients to run a large number of complex questions simultaneously, providing a competitive edge to large-volume business data activities. Kognitio is an immensely flexible platform that has the strong feature of viewing images and executing complex manipulations on images using standard SQL queries. It can be deployed on both, an existing framework clusters or on a complete standalone one, on-premises or on cloud.
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