Road safety refers to the orderly development and management of roads for the provision of safer vehicles, and provides a comprehensive response to accidents. Road safety denotes protection of citizens by preventing accidents and other dangers on roadways. It ensures the safety of travelers, such as pedestrians, cyclists, motorists, and passengers traveling through built-up urban streets, non-built-up rural roads, and major highways. The report includes a set of solutions and services that are used in minimizing the number of road accidents and ensuring minimum fatalities.

Vendors who fall into this category receive high scores for most of the evaluation criteria. They have strong and established product portfolios and a very strong market presence. They provide mature and reputable data integration tools and have strong business strategies.

They are established vendors with very strong business strategies. However, they offer less products in the market. They focus on a specific type of technology related to the product.

Innovators are the vendors who have demonstrated substantial product innovations as compared to their competitors. They have very focused product portfolios. However, they do not have very strong growth strategies for their overall businesses.

The emerging players specialize in offering highly niche solutions and services. They do not have strong business strategies as compared to the established vendors.