BRIGHTERION Smart Agents in AI in Fintech Solutions

Brighterion’s unique Smart Agents capability is the only technology that can overcome limitations of legacy machine learning technologies by allowing personalization, adaptability and self-learning. In the payment industry, for example, a smart-agent is associated with each individual cardholder, merchant, or terminal. The smart agents associated to an entity (such as a card or merchant) learns in real-time from every transaction made and builds their specific and unique behaviors overtime. This one-to-one analysis provides unprecedented behavioral insights, from the spending behavior of customers to the constantly evolving tactics used by fraudsters.