Dell’s business strategy is focused on building strong and long-term relationships with key customers. It focuses on building close partnerships with technology market leaders such as IBM and Microsoft. The company’s strategy strives to remove business barriers, initiate the adoption of technological advancements for keeping pace with the ever-increasing dynamic market, and create new business opportunities for strengthening its revenue and market share globally. This is evident from the fact that Dell has joined forces with over 50 companies – including AMD, Foghorn, and VMware – to start an open source framework for interoperable edge computing, which aims to build a common framework for businesses. Dell has revised its go-to-market strategy, which strongly focuses on SMEs in developed countries to offer advanced and innovative SME offerings. The company is targeting the growing markets in APAC and Europe, as ROI is significantly high in these regions. To gain a competitive market edge, the company is strategically focused on expanding and capturing niche markets with cost-effective products and high service standards. Additionally, the company is also trying to strengthen its overall position in the market by funding start-up companies through the Dell Venture Funding.