Agricultural micronutrients can be defined as nutrients required in small amounts which are necessary for plant growth. Because of their requirement in limited quantities, micronutrients are also known as trace elements. Agricultural micronutrients provide functions such as cell wall development, water absorption, and resistance to plant diseases. The main micronutrients that contribute to crop nutrition are zinc, copper, iron, boron, manganese, and molybdenum.

The deficiency of micronutrients has increased due to intensive cropping patterns, extensive use of chemical fertilizers, mining of micronutrient reserves, and extensive irrigation facilities. This deficiency can result in crop losses and lower crop yield.


Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and adoption of growth strategies.

These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.


Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.


Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.


Emerging players are players that have recently included the subject market-related products in their portfolios, have a limited product portfolio catering to the studied market, or are comparatively smaller in operations. In terms of geographical reach and operating and financial strength as well, they are comparatively limited.

The market poses a moderate threat to new entrants in establishing their footprint, as there are many players who are providing pulse flour products to diverse clientele groups, globally.

Agricultural Micronutrients

Comparing 25 vendors in Agricultural Micronutrients across 19 criteria.
All vendors(25)
Yara International offers zinc, boron, iron, and molybdenum agricultural micronutrient products. The major strength of the company is its product innovation and its focus on maintaining product quality. It is the leading producer of ammonia, nitrate, and complex fertilizers.
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AkzoNobel has a strong product portfolio for the agricultural micronutrients market. The company has been involved in the innovation of different types of micronutrient products, with various functionalities to meet the growing market demand. The company offers a wide range of products for the agricultural, food & beverage, pharmaceutical, animal feed, personal care, and industrial sectors.
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BASF is involved in the manufacturing of micronutrient products under its agricultural solutions segment. It has a strong R&D network established across the world to provide better product quality and reliability. The company is currently focusing on business expansion by expanding its geographical presence in untapped regions. It has a scope to focus on product innovation.
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The company's range of product offerings is average. It offers products that include the synthesis of chelates with integral solutions in crop nutrition. It is also involved in viticulture, floriculture, horticulture, and orchard sectors. The company should invest in research & development activities to support its innovational strength.
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The company has its global presence in diversified businesses, which helps the company grow and reduces the impact of the slowdown in any particular country. It has a strong supply chain and distribution network worldwide which enables the company to distribute its micronutrients efficiently. Moreover, with its strong global presence, the company is recognized as a renowned brand in the market. The company also focuses on R&D activities to maintain the quality and reliability of its products.
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