Trace minerals are the minerals which are present in the livestock body and diet at levels less than 0.01% or 100 ppm. They are required in small quantities, but play a significant role in the growth and performance of the livestock. They are involved individually or collectively in general metabolism, reproduction, immunity, growth & development, and tissue repair.

Chelated trace minerals are minerals that are bound to organic materials such as amino acid complexes, proteinates, polysaccharide complexes, and propionates. They are commonly known as “organic trace minerals.” These minerals have higher bioavailability and functionality.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging players are players that have recently included the subject market-related products in their portfolios, have a limited product portfolio catering to the studied market, or are comparatively smaller in operations. In terms of geographical reach and operating and financial strength as well, they are comparatively limited.

The market poses a moderate threat to new entrants in establishing their footprint, as there are many players who are providing pulse flour products to diverse clientele groups, globally.