Electric motor is an electronic machine that converts electrical energy into mechanical energy. It operates through the interaction between an electric motor's magnetic field and winding currents to generate force. A traction motor is an electric motor used for propulsion of a vehicle.

The vendor DIVE provides information about the major players operating in the automotive motors market and outlines the findings and analysis on how well each market vendor performs within predefined DIVE criteria. The vendor evaluations are based on two broad categories—product offerings and business strategy. Each category carries various criteria based on which the vendors are evaluated. The evaluation criteria considered under product offering include the breadth of offering, product innovation, and market presence (OEM and aftermarket). The evaluation criteria considered under business strategy include reach (by geographic presence), revenue growth, infrastructure, inorganic growth (partnerships, collaborations, and acquisitions), and organic growth.

The visionary leaders or vanguards have a strong portfolio of devices, solutions, and services offering in the automotive motors market. These vendors have been marking their presence in the automotive motors market by offering highly advanced, customized, and easily deployable solutions for the OEMs, coupled with their robust business strategy to achieve constant growth in the automotive motors market.

The dynamic companies have an innovative portfolio of solutions and services and have an extensive network of channel partners to increase the deployment of their solutions across a multitude of vertical markets. Over the years, the dynamic vendors have been consistently generating positive revenue growth in the automotive motors market, and their market position is boosted by the organic and inorganic ventures undertaken by them over the period.

The innovators have an innovative portfolio of automotive motors market and a robust potential to build strong business strategies for their business growth to be at par with the visionary leaders. These vendors have been consistently offering an innovative automotive motors portfolio to meet the demands of customers. Innovators have been forefront in deploying their solutions.

Most the emerging vendors in the automotive motors market have been undertaking multiple acquisitions and boosting their sales capabilities across various regions to offer integrated solutions, devices, and services to a wide range of clients. The automotive motors market is segmented by application type into performance motors, comfort motors, and safety motors. A number of motors are used in various components of the vehicle. Performance motors include starter motor, power steering motors, fuel pump motors, traction motors, and wiper motors. These motors help the vehicle to perform better and increase the fuel efficiency of a vehicle. Comfort motors comprise of motors for air conditioning, sunroof motors, power seat motors, door mirror motors, and few others. Comfort motors assist the vehicle to perform comfort-related tasks in a vehicle. These motors add a substantial amount of comfort to the in-vehicle experience of a user by using electric power generated by the battery. The safety motors include motors which are used in various safety components of a vehicle. The safety components motors include door lock motor, seat belt adjuster motor, handbrake motor, ABS Motor, and brake assist motor. Increase in the global vehicle production volume and growing installation rate of electric systems to improve the performance of the vehicle are the major factors fueling the growth of the automotive motors market. The automotive motors market has witnessed growth in developing countries along with developed ones.