Extrusion coating is a process of coating a substrate material with a molten synthetic resin. The various substrates on which it is used include paper, paperboard, polymer films, aluminum foil, and others. The significant properties of extrusion coating such as moisture resistance, grease resistance, and heat sealability are useful in various applications, namely, flexible packaging, liquid packaging, photographic, and commercial packaging.

The extrusion coating market is projected to reach USD 5.64 Billion by 2022. The high demand for extrusion coatings inform the packaging sector in the Asia Pacific region and continuous expansions and new product development activities undertaken by different companies are the key factors driving the growth of the global extrusion coating market. LDPE is projected to be the most-dominant material segment between 2017 and 2022. LDPE is of great importance due to its extraordinary characteristics such as good moisture barrier and sealability properties and hence is used in applications such as liquid packaging, flexible packaging, and others. The growing application of LDPE in various end-use industries such as packaging, automotive, building & construction, medical & pharmaceutical, and others is expected to drive the extrusion coating market in the future. Paper & paperboard is the most used substrate in the extrusion coating market. This is due to the increased use of paper & paperboard for liquid packaging. The increasing demand for this substrate is due to its superior properties. It is environment-friendly and hence various countries are adopting it for food & beverage packaging. Asia Pacific is the global forerunner in the extrusion coating market, in terms of value and volume, and this trend is expected to continue till 2022. Countries in this region such as China, India, Japan, South Korea, and Indonesia are witnessing significant increase in the use of extrusion coatings in the packaging segment of the food & beverages industry. The growth of the Asia Pacific extrusion coating market is also attributed to the rapid economic growth and increasing population that is driving the demand for extrusion coating materials from various end-use industries in this region. China is the fastest-growing market and this trend is estimated to continue till 2022. Though the extrusion coating market is expected to grow at a fast pace across the globe, the increasing carbon footprint due to the use of polymer resins is a major restraint toward the growth of the extrusion coating market. Polymers used in extrusion coatings are LDPE, EVA, PP, and others. Processing these polymers results in harmful byproducts generated during the processing which could also lead to an increase in carbon footprint.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

Extrusion Coating Market vendors are placed into 4 categories based on their performance and reviews in each criterion: “visionary leaders,” “innovators,” “dynamic differentiators,” and “emerging companies".

VISIONARY LEADERS

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

DYNAMIC DIFFERENTIATORS

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

INNOVATORS

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

EMERGING COMPANIES

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

Extrusion Coating

Comparing 25 vendors in Extrusion Coating across 33 criteria.
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