Microspheres are free flowing and discrete spherical particles available in sizes, ranging from 1 micron to 50 microns. These particles are used in a wide variety of applications, due to their size and shape, which help them in offering a ball-bearing effect, smooth texture, better payoff, and superior slip to finished products. This ball-bearing effect also promotes better coating on the skin, and therefore, provides a more natural texture. _________ *Core competencies of the companies are determined in terms of the key developments and strategies adopted by them to sustain their market positions.

VISIONARY LEADERS

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

DYNAMIC DIFFERENTIATORS

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

INNOVATORS

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

EMERGING COMPANIES

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

Microspheres

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