To embellish and protect a surface, paints and coatings are applied to the substrate. When utilized for decorative purposes, paints and varnishes enhance the surface's strength and beauty. Additionally, they shield the surface from damaging elements, rust, aging, and chemical exposure. In the architectural, industrial, automotive, aerospace, and other end-use sectors, paints and coatings offer features like anti-fouling, flame retardancy, and anti-microbial capabilities.

Industry Definition

The terms "paint" and "coating" describe a class of coatings that are frequently applied to the surface of specific objects to protect it from oxidation and sunlight exposure. This covering is used for both utilitarian and decorative functions, and it also helps make an object more durable over time.

Market Hypothesis

To maintain their company growth following the COVID-19 pandemic, top players in the paints and coatings market are concentrating on creating new goods including antibacterial paints and color-changing pigment technologies. By boosting the production capacity of their existing plants through smart agreements in new regions, paint and coating firms are expanding their market reach. To lower carbon emissions, innovations are being introduced in the sectors of water-based coatings, UV-cured coatings, and powder coatings. Companies in the paints and coatings industry should concentrate on producing sustainable bio-based coating resins rather than conventional coating resins.

The increased use of paints and coatings in the building and construction, automotive and transportation, healthcare, and semiconductor sectors over the past few years has resulted in the industry's tremendous expansion. The vehicle industry has also experienced rapid growth, which has substantially impacted the market. The paints and coatings market will continue to grow because of the increasing production rate in the vehicle industry, and the sector will experience a certain infusion of demand, which will improve revenues.

Top Companies for Paints & Coatings Market -

In the market for Paints and Coatings, top ten players are:

  1. PPG Industries
  2. AkzoNobel N.V.
  3. Sherwin-Williams Company
  4. Nippon Paint
  5. Axalta Coating Systems
  6. Asian Paints
  7. Jotun
  8. Brillux GmbH & Co. KG
  9. Beckers Group
  10. BASF

Market Snapshot

In 2021, the global paints and coatings market was estimated to be worth USD 184 billion. By 2029, this market is projected to be worth USD 252.01 billion, growing at a CAGR of 4.01%. By the end of 2031, the market for paints and coatings is projected to be worth US$ 369.85 billion.

The rise in demand from end-use industries is a major factor propelling the paints & coatings market. The market is anticipated to be propelled by rising product consumption in the automotive, general industry, and construction application sectors. It is projected that the rapid urbanization and industrialization in emerging nations like India, China, and Southeast Asia will drive product demand across a range of applications. The COVID-19 epidemic, however, could soon have a detrimental effect on the market expansion.

The global market has expanded moderately in recent years despite several uncertainties, including the slowdown of major economies, the positive and negative effects of low crude oil prices, changes in the value of the dollar, the rapid growth of the automotive and construction industries in the United States, the shaky recovery of some European countries, and changes in global regulatory norms.

Even though many of these variables are outside the control of coatings and glaze formulators, manufacturers, distributors of raw materials and finished goods, and marketers, the sector has remarkably and quickly adjusted to these significant changes in market conditions. This has been made possible by the introduction of numerous cutting-edge manufacturing techniques and technologies that have enabled businesses to immediately mitigate a variety of potential negative effects and maximize their opportunities for bringing growth to the products that are decorated and glazed.

Innovative formulation technologies have made it easier to meet a variety of new and changing consumer expectations over the last ten years. Some of the most current advancements on the market today include nanocoatings, low-VOC content coats, and anticorrosive protection. The development of nanotechnology has had a big impact on the sector. Industry players have employed this technique to create nano paints and coatings in addition to formulations with zero or minimal volatile organic compounds. This covers the addition of metals or ceramics to various compositions.

The completed integrations may be put into the end product matrix as granules, free powder, or particles. Recent developments made possible by nanotechnology include the creation of goods with electrical conductivity, UV protection, and self-healing capabilities. In addition to this, they have a strong resistance to corrosion, wear, and marring. Therefore, it is anticipated that these technological developments and the launch of new goods will accelerate industry growth in the future.

The potential applications of paints and coatings across a variety of end-use sectors have increased thanks to the development of high-solid paints and coatings that produce little or no volatile organic compounds (VOCs). For instance, decking, hulls, cargo tanks, and other applications frequently use high-solid epoxies. High-solid paints and coatings are also simple to use and require little drying time. Due to these reasons, high solid paints and coatings are favored for coating applications across a range of end uses. It is projected that this will boost sales of very solid paints and coatings, opening up significant market potential.

The market expansion of the solvent-based product is being constrained by stringent governmental and environmental laws like the Clean Air Act, OSHA, and EU legislation. But these rules are encouraging the use of water- and powder-based paints and coatings, which is anticipated to have a favorable effect on the market expansion.

However, using paints and coatings that contain volatile organic compounds (VOCs) comes with some health risks. For instance, patients with sinusitis and asthma may be significantly impacted by paint with high VOC levels. Additionally, VOCs can cause significant eye and throat irritation as well as a burning feeling in the nasal passages. These considerations may discourage consumers from buying VOC-containing paints and coatings, which would hinder the expansion of the paints and coatings business.

Impact of COVID-19

Due to its reliance on building & construction, automotive & transportation, industrial, aerospace, and other industries, the paints, and coatings market has been adversely affected by the COVID-19 epidemic. However, after the COVID-19 period, the building and construction as well as transportation activities have returned to normal and are functioning at full capacity, which is anticipated to increase the demand for paints and coatings.

Paints Coatings Market Segments

Because of the increase in construction activity, the architectural segment will dominate the market.

The market is divided into Acrylic, Alkyd, Epoxy, Polyester, Polyurethane, Vinyl, Fluoropolymer, and others based on the material type resin.

The market is segmented based on technology into powder coating, solvent-borne, waterborne, and others.

The market is divided into architecture, automobile OEM, marine, coil, general industries, protective coatings, automotive refinish, industrial wood, and others based on the end-use industry.

North America, Europe, Asia Pacific, South America, and the Middle East & Africa are the regional divisions of the market.

Material Insights

With a market share of almost 42% and the largest revenue, acrylic is the market leader. The outstanding stability and weathering capabilities of acrylic products are credited with the increase. When making coatings and varnishes, acrylic resins are frequently employed in water-reducible and emulsion resins. It has great dimensional stability, a thermoplastic nature, optical clarity, and weather/UV resistance.

Additionally, wet coats—which have higher VOC levels than powder-based coatings—use more acrylic resins. Currently, the industry has seen a significant transition from solvent-based to water-based or powdered coats because of the development of sophisticated technology. The market for water-based products is predicted to increase due to the implementation of strict restrictions around the world and growing public awareness of VOC content. This increase in demand for water-based products is then predicted to increase demand for acrylic resins.

Acrylic paints have many benefits, including short drying times, water solubility, low toxicity, safety around kids and pets, and flexibility and durability. Customers have become more receptive to adopting acrylic resin-based paints for home décor and other uses as a result of these characteristics.

Product Information

The waterborne coatings market, which generated the most revenue in 2021 and is expected to continue doing so, will expand at a CAGR of 4.8%. The category expansion is anticipated to be supported by rising construction spending and customer demand for eco-friendly goods.

The demand for a variety of furniture items has increased, which has in turn helped aqueous coatings become more popular because of their high gloss and good coloring properties. Additionally, consumers in established and developing economies have shifted more in favor of purchasing sustainable goods, which in turn has increased the appeal of waterborne coatings across a range of end-use industries.

In small, poorly ventilated rooms, water-based paints and varnishes are frequently utilized. Due to the quick evaporation of water from the coating layer, these coatings dry more quickly than those with a solvent base. Due to the strict laws pertaining to items with a high VOC content, the solvent-borne product segment is predicted to grow more slowly than other product kinds. However, the growing use of solvent-based solutions for industrial and architectural purposes is anticipated to drive the segment's growth because of their quick drying periods and superior functioning in open and humid environments.

Application Perspectives

With more than 57% of global revenue, the architectural and decorative category dominated the industry. The demand for products in the segment is anticipated to be driven by expanding construction activities and major development of rail and road infrastructure in both developing and developed nations. The development of townships, housing, built-up infrastructure, and construction of development projects—where paints and coatings are widely used for exterior and interior coating applications—have all received increased funding from the governments of developing economies like China, India, and others.

The non-residential sectors, such as FMCG, IT, telecom, and retail, have grown rapidly in emerging economies, such as the Asia Pacific and MEA, which have increased demand for coatings. Soon, it is anticipated that a growing number of FMCG firms in China, India, and Singapore would increase the market share of architectural & decorative paints and coatings. Additionally, category growth is anticipated to be boosted by quick industrialization, rising government infrastructure investment, and rising FDI.

The COVID-19 epidemic, however, has had a significant negative influence on market expansion in the building and construction industry. A decline in the growth of the construction industry has resulted from the suspension of all construction projects, movement restrictions, production halts, and labor shortages to contain the COVID-19 outbreak. This, in turn, is expected to impede the demand for paints and coatings in architectural and decorative applications soon.

Initiatives to develop novel products, such as autonomous cars, are the main elements anticipated to boost industry investments. Additionally, the development of electric cars is influenced by rising trends to reduce vehicle emissions and create cleaner vehicles. All of these elements are likely to positively affect the expansion of the automotive sector, which is anticipated to increase demand for paints and coatings.

Regional Perspectives

The paints and coatings market in Asia-Pacific is anticipated to develop at the highest CAGR of 5.2% and held 48.2% of the market in 2021. This is explained by the expansion of the building and construction, automotive, electronics, and other industries in the Asia-Pacific area, which has improved the performance of paints and coatings. Additionally, China's industrial sector is expanding quickly, which has improved the region's paints & coatings market's performance. Additionally, the building and construction industry has grown quickly in nations like India, Australia, Indonesia, and Malaysia. Paints and coatings are used as protective coatings in a variety of residential and commercial building & construction sites, including hotels, hospitals, homes, flats, warehouses, showrooms, garages, and offices.

Numerous foreign investors have established their manufacturing facilities in the rising nations of Asia and the Pacific due to the region's low labor costs. As a result, the region's construction activities are increasing along with the number of manufacturing facilities, which is expected to drive up demand for paints and coatings over the coming years.

With a revenue share of 27.57%, Europe dominated the paints and coatings industry. Since the UK has been one of the major markets for paint and coatings, the paints and coatings industry is likely to be impacted given how dynamic the European market has been since Brexit. Demand for the product is anticipated to be driven by rising auto production in Hungary, Germany, Austria, Romania, and the United Kingdom, as well as by the robust manufacturing operations of businesses like Volkswagen AG, Mercedes-Benz, Daimler-Chrysler, and Chevrolet.

The second-largest market, Europe, contributed almost 27% of global revenue in 2019. The demand for the product is anticipated to increase as the building industry expands in several nations, including the UK, Germany, Hungary, the Netherlands, Poland, Sweden, and Ireland. Increased funding from the EU is expected to accelerate the growth of the building industry in the region, along with supportive actions like subsidies, tax breaks, and incentives done by different governments.

With 42 engine manufacturing and assembly facilities, which together account for one-third of the region's total automobile output, Germany dominates the automotive market in Europe. With the economy's steady growth and rising new-car sales, which show consumer confidence, the paints and coatings industry is anticipated to benefit in the upcoming year. However, the implementation of the new WLTP emission control rule to promote vehicle quality by decreasing emissions to as low a level as feasible, which has generated various limits on new car registration, has resulted in a slight decline in new car sales.

After experiencing a sharp slump during the economic downturn, France's furniture and architecture industries are now rebuilding speed. Rising residential and commercial construction activities, particularly those involving offices and commercial buildings, are what's fueling the growth. The elements are anticipated to increase the nation's demand for paints and coatings.

Paint and coatings consumption analysis from 2020 in comparison to market projections for 2031

The world market for paints and coatings is dominated by the United States, China, Germany, and India, with a 2.3% CAGR expected between 2016 and 2020.

This historically reduced growth rate is a result of a major decline in demand in 2020 brought on by the global COVID-19 epidemic. Travel restrictions and the pandemic's effects on individual income caused a noticeable decline in the building and construction industry, which had a direct influence on the sale of paints and coatings.

Globally, expanding industrial and infrastructural construction projects in developing nations, particularly in China, India, and Brazil, are anticipated to fuel demand for paints and coatings in the future.

In addition, rising public and private spending on infrastructure improvement is anticipated to support the market for paints and coatings in emerging and developing nations during the coming years.

The interior segment of architectural paints & coatings is also anticipated to grow due to rising expenditure on aesthetics for both residential and commercial uses globally.

The worldwide paints and coatings market is anticipated to grow at a respectable CAGR of more than 5% over the next ten years in light of these data and changes in industry dynamics.

 

Market Share Analysis of Important Companies in the Global Paints and Coatings Market

The market for paints and coatings is highly concentrated, with a few significant vendors dominating the majority of the industry. The major manufacturers are fiercely fighting and providing unique solutions for the needs of high-performance inexpensive paints and coatings. The market placement of a corporation is influenced by elements including its large product portfolio, strong geographical presence, and distribution network. The majority of businesses are making large investments in thorough research and development initiatives, especially to launch environmentally friendly products.

Major firms concentrate on mergers and acquisitions, building out their manufacturing facilities, investing in R&D facilities, developing their infrastructure, and looking for chances to vertically integrate throughout the value chain. With the aid of these activities, they are better able to meet the growing demand throughout the world, maintain competitiveness, improve sales and operations planning, create cutting-edge products and technologies, cut manufacturing costs, and grow their client base.

 

Several recent developments in the global paints and coatings market

In June 2022, Akzo Nobel and Kansai Paint came to an agreement for Akzo Nobel to purchase the latter's paints and coatings business.

May 2022 saw the expansion of BASF's Automotive Coatings Application Centre at the Mangalore, India-based Coatings Technology Centre. It is a crucial component of the current R&D facilities for automotive coatings solutions at BASF. China, Japan, and Thailand are among the countries in the Asia Pacific region where BASF runs Automotive Coatings Application Centers.

Grupo Orbis, a paint, and coatings firm established in Colombia, will be acquired by AkzoNobel. AkzoNobel will strengthen its position in South and Central America because of this transaction. The acquisition is anticipated to take place in 2022's first quarter.

To increase the production of OEM coatings at its factory in Weingarten, Germany, PPG stated in January 2022 that it will invest more than $10 million. To increase its capacity to produce more than 5,000 metric tons of waterborne basecoats annually, PPG is expanding its current facility by 10,000 square feet.

The Nippon Paint projection screen paint was formally introduced in November 2021 by the Japanese business Nippon Paint. The brand's exclusive paint film technology and environmentally safe recipe are featured in this new product, giving customers a brand-new movie viewing experience.

August 2021 saw the sale of Sika's German-based European industrial coatings division to Sherwin-Williams Company, a leading manufacturer of paints and coatings on a global scale. Sika will sell its European industrial coatings business as a result.

The partnership between AkzoNobel N.V. and Mercedes-Benz was extended for a further four years in July 2021. This means that the business will keep offering automotive and specialty coatings, as well as being a preferred partner in Indonesia, as well as other goods and services for vehicle refinishing in China.

March 2021 - Compared to the sector's present manual coating practices, Qlayers coating technology offers a fully automated, safer, more consistent, and quicker solution. It eliminates overspray and is a long-term, cost-effective solution. Customers can apply anti-corrosive coating systems and other coating systems using this method.

AkzoNobel worked with five paint and coating firms in 2019. Lonza Microbial (Switzerland), IGM Resins (Netherlands), ICL Group (Israel), Croda Smart Materials (U.K.), and Wagner Painting value (Germany) submitted the concepts that the company believed would add the most.

 

Market Trends for Paints and Coatings

To address the needs of various applications, the construction sector needs a variety of paint and coating compositions. Paint and coating products in the industry frequently use high-temperature paints and coatings, intumescent coatings, abrasion- and wear-resistant paints and coatings, and water-resistant paints and coatings. They are used for various construction equipment to maintain operational effectiveness, durability, anti-corrosion, and resistance to wear and tear.

The expansion of the building sector in the Asia Pacific is greatly aided by nations like India, China, Japan, and other Southeast Asian nations. The main drivers of construction expansion in this region are rising industrialization and urbanization, an expanding middle-class population, and rising living standards.

Due to the government's increased infrastructure spending and the expanding residential market, it is predicted that India's construction sector will grow at a large rate. The expansion of India's construction industry is being significantly fueled by the country's strong economic growth and increased government investment on infrastructure development. Roads, communications, power, and airports are just a few of the infrastructure areas where the private sector is quickly becoming a major presence. To improve the nation's infrastructure, the Indian government is providing a single-window clearance option for quick approval of development projects. Additionally, government programs like Housing for All, Make in India, and Smart Cities are probably going to help the country's construction industry thrive in the years to come.

In recent years, the use of eco-friendly ingredients as part of sustainable or green chemistry has increased significantly in the paints and coatings sector. The demand for eco-friendly paints and coatings is supported by rising consumer awareness of sustainable products and tightening environmental rules about lowering emissions of volatile organic compounds (VOCs). Since coatings don't include any solvents, their eco-friendliness has been one of the most significant elements in the paints and coatings sector. This has led to minimal VOC emissions and a decreased danger of combustion during application and storage.

Due to several government measures to reduce VOC emissions in the country under the 13th Five-Year Plan, China is predicted to experience considerable demand for environmentally friendly coatings. In addition, the government is working to increase the production of ecologically friendly coating types by 57% of China's overall coatings output. In the years to come, demand for eco-friendly paints and coatings will increase as a result of this push toward environmentally friendly coatings, which is projected to surpass the growth of the total paints and coatings industry.

Less waste and low emissions of carbon dioxide (CO2) and volatile organic compounds (VOCs) are expected to help preserve a green environment. Powder coatings are now chosen over other coatings for coating applications due to the technological benefits the product offers and the ease of application.

Market Dynamics

Paints and Coatings Market Drivers

Paints and coatings are in high demand

According to estimates, the market will expand because of rising fluoropolymer applications in the building and construction sector and rising demand for powder coatings in the shipbuilding and pipeline sectors. The building and construction sector uses fluoropolymers like polyvinylidene difluoride (PVDF) in both industrial and architectural coatings. In architectural applications, PVDF is frequently used when a stunning appearance and long-term substrate protection are required. Because it can be produced into solvent dispersion coatings and is solvent insoluble in ester and ketone solvents, PVDF is the preferred fluoropolymer.

Demand for VOC-free coatings is rising as a result of environmental laws

The use of low-VOC and environmentally friendly technologies, such as water-based coatings, powder coatings, and UV curable coatings, is becoming more and more popular in the paints and coatings sector. The change is linked to numerous regions, mainly North America and Europe, passing strict controls on VOC emissions. The Asia Pacific region is becoming more aware of VOC emissions. It's expected that this will increase demand for low VOC water-based coatings. The demand for water-based paints and coatings is growing as people's understanding of how coating products affect the environment and human health, as well as their focus on sustainable alternative technologies.

Water-based paints and coatings are gaining popularity among manufacturers since they are more affordable than the more common solvent-based paints and varnishes. Rising feedstock prices and erratic availability are further characteristics of solvent-based paints and coatings. Architectural coatings frequently use water-based coatings. Due to their low VOC content, which makes them more environmentally benign than solvent-based coatings, technologies including powder coatings and high solids are increasingly gaining popularity. Therefore, it is anticipated that the use of environmentally friendly coating materials will drive the paints & coating market throughout the forecast period.

Rising Construction Activities and Government Investment in Public Infrastructure Projects

The increase in urbanisation and population is expected to cause the building and construction industry to expand quickly over the coming years. In the upcoming years, urbanisation and shifting lifestyles are anticipated to push the global construction sector. Global spending on housing and infrastructure construction has increased due to population growth and bettering economic conditions. Infrastructure and structures are frequently decorated and protected with paints and coatings. Among the architectural improvements used to enhance a home's appearance are primers, sealers, varnishes, stains, floor paint, epoxy floor paint, and interior and exterior house paint.

Additionally, it is projected that the market would be driven in the upcoming years by the growing need for sustainable products in the architectural sector. During the forecast period, the government's rising investments and development activities are anticipated to drive market growth. Architectural paints come in a variety of textures, from semi-gloss to high-gloss sheens, and are low-VOC, odourless, and scrub-resistant. Furthermore, the building business is embracing cutting-edge technology. During the projected period, these factors are anticipated to propel the paints & coatings market.

Demand Across the Semiconductor Sector Has Increased

The need for semiconductors is anticipated to increase significantly. These semiconductors are now given the characteristics of magnetic response and electrical conductivity by being coated with a unique sort of spray paint. Vendors in the paints and coatings market will profit as the semiconductor sector is anticipated to grow.

The rising urbanization and industrialization of developing nations like India, China, and Southeast Asia will further accelerate the growth rate of the paints and coatings market. Additionally, the development of end-use industries and the rise in the use of powder coatings in the automotive industry are anticipated to support the market's growth.

 

Paints and Coatings Market Restrictions

Greater drying time is needed for waterborne coatings

The drying and curing processes for waterborne coatings take longer than those for solvent borne coatings. The superior flow characteristics of aqueous coatings also change with humidity, which has an impact on how the coating is applied. Water does not readily evaporate in high humidity, which leads to a poor cure and decreased effectiveness. Additionally vulnerable to cold temperatures are waterborne coatings. Many aqueous coatings become useless after freezing. The growth of the paints and coatings market would be hampered by this problem.

 

Paints and Coatings Market Opportunities

Demand for VOC-free Coatings is increased by regulations

Additionally, the public sector's activities to enact environmental legislation to increase demand for VOC-free coatings provide lucrative prospects to market participants from 2022 to 2029. New laws and regulations are created by the European Commission and other federal government agencies, such as the Eco-product Certification Scheme (ECS). These regulations guarantee low or no harmful VOC emissions and a green and sustainable environment. To produce more environmentally friendly paints and coatings, these regulations incentivize paint and coatings companies to invest in bio-based raw materials. Government regulations in the US and Western Europe, especially those pertaining to air pollution, will also continue to support the use of cutting-edge, low-pollution coating technology.

Fluoropolymers are being used in more building and construction applications

Fluoropolymers, such as polyvinylidene difluoride (PVDF), are utilized in the building and construction industry for both industrial and architectural coatings. PVDF is employed particularly in architectural applications where long-term maintenance of both great aesthetic and substrate protection is required. Since it can be formed into solvent dispersion coatings and has sufficient solubility in ester and ketone solvents, PVDF is the fluoropolymer that is most frequently used.

Developments and Advancements in Technology

The market for paints and coatings will continue to rise because of technological breakthroughs in powder coating as well as initiatives to improve coating performance.

 

Paints and Coatings Market Challenges

Strict and regulating rules

Paint and coatings manufacturers must constantly enhance their processes to conform to the numerous regulatory policies being established by various governments. In nations with severe environmental rules, particularly in Western Europe and North America, products that don't comply with the law are prohibited.

Regrettably, some lawmakers still set emission limits based only on the amount of VOC present in exhaust gases. This may result in the certification of procedures that produce high mass emissions even though they only need very low airflows to produce low mass emissions. The reduced atmospheric emissions that result from the use of low-VOC coatings are likewise disregarded by the concentration approach. The lengthy approval process brought on by these strict regulations complicates efforts to accelerate the expansion of the paints and coatings business.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

When it comes to brand-new innovations like product launches, cutting-edge technologies, and the adoption of growth plans, visionary leaders are the dominant market players. These companies offer a wide range of products that are catered to most geographical areas worldwide. Visionary leaders prioritize gaining the top market position by utilizing their strong financial resources and established brand equity.

VISIONARY LEADERS

Top Paints and Coatings Companies - Visionary Leaders

AkzoNobel N.V. - AkzoNobel NV is a leading paints and performance coatings manufacturer. The company operates its paints and coatings business through segments that include, Decorative Paints, Automotive and Specialty Coatings, Industrial Coatings, Marine, Protective and Yacht Coatings, and Powder Coatings. Some of the prominent brands in the company’s portfolio are Dulux, International, Sikkens, and Interpon among its many brands. The company’s brands International (Interlux in North America) and Awlgrip are the leading brands in the Marine, Protective, and Yacht coatings sector.

PPG Industries - PPG industries is one of the prominent entities in the paints and coatings market. The company operates through two major segments: Performance Coatings and Industrial Coatings segments. The Performance Coatings includes the Aerospace, Architectural Coatings, Automotive Refinish, and Protective and Marine Coatings whereas the Industrial Coatings segment includes Packaging Coatings, Automotive OEM Coatings, Industrial Coatings, and Specialty Coatings and Materials segments.

Sherwin-Williams Company – It is one of the leaders in the paints and coatings market. The company is headquartered in Ohio, US, and has a wide presence across the globe. Sherwin Williams operates through three reportable segments namely: The Americas Group, Consumer Brands Group, and Performance Coatings Group.

Nippon Paint - Nippon Paints has a diverse portfolio of paints and coatings products and holds a prominent position in the market. The company manufactures and sells paints and coatings for automotive, industrial, marine, DIY paints, surface treatments, architectural structures, and others. The industrial coatings business of the company offers products such as solvent-based paints, water-based paints, powder paints, and electrodeposition paints.

DYNAMIC DIFFERENTIATORS

Dynamic Differentiators are well-known competitors with formidable corporate strategies. They lack the visionary leaders' robust product portfolio, nevertheless. They typically concentrate solely on a single type of product-related technology.

Top Paints and Coatings Vendors - Dynamic Differentiators

BASF - BASF is a multinational company whose portfolio ranges from chemicals and materials to industrial solutions, surface technologies, nutrition & care, and agricultural solutions. The company’s Surface Technologies business segment comprises the Catalysts and Coatings divisions.

Berger Paints India Ltd. - Berger Paints Ltd is an Indian multinational paint manufacturer formed in 1923 in Kolkata, Bengal, India. The products of Berger are based on PU & Silicon technology and Superior German Technology. The business has a joint venture called Berger Nippon Paint Automotive Coatings Private Limited with the Japanese company Nippon Paint Automotive Coatings Co., Limited (NPAU) (BNPA).

Kansai Paints - Kansai Paint Co., Ltd. is an Osaka-based Japanese chemical firm specializing in automotive, industrial, and ornamental coatings. The production and sale of all types of paints, the design, manufacture, and sale of coating equipment, the supervision and performance of painting projects, the creation of color schemes, and the production and sale of goods in the biotechnology and electronics industries make up the main outline of operations.

KCC Corporation - KCC Corporation is a renowned manufacturer of industrial materials and specialty chemicals. It produces a wide range of goods, including paints, new materials, and supplies for both interior and exterior buildings. The business segments of KCC are electronic home appliances, automobiles, ships & marine plants, plant, and construction. Its portfolio has products such as coatings, window profiles, interior/exterior, insulation, adhesive, and materials.

Hempel Group - Hempel A/S is a global provider of protection, marine, ornamental, container, and yacht coatings and services. In every region, Hempel has factories, R&D facilities, and stocking locations. Hempel has acquired a unique technology developed by Das Lack Enertherm (DLE), a German-English company.

Diamond Vogel Paint Company - Diamond Vogel is a manufacturer of paint coatings for the industrial, architectural, industrial wood, automotive, and toll manufacturing industry. The company specializes in a range of coating technologies, including clear and opaque coatings as well as liquid, powder, solvent, water, epoxy, and urethane coatings.

Benjamin Moore – It is a manufacturer of premium and commercial paints, stains, and other architectural coatings. Benjamin Moore offers architectural paints which include interior, exterior paints, primers, and specialty paints. The paints offered are based on acrylic, alkyd, etc.

Masco Corporation - Masco Corporation is a market leader in the development, production, and distribution of branded building and home improvement products. Masco Corp. offers coatings for decorative architectural products. Through the Behr brand, Masco offers interior and exterior paints, coatings for wood finishes, floors, and DIY applications.

INNOVATORS

Vendors that have exhibited significant product advancements in comparison to their rivals are considered innovators in the competitive leadership mapping. The businesses have concentrated on their product lines. In contrast to the visionary leaders, they do not have highly effective growth strategy for their entire company.

Top Paints and Coatings Companies- Innovators

Axalta Coating Systems LLC - Axalta is one of the leaders in the coatings industry. The company operates through two business segments namely: Mobility (includes Light Vehicle OEMs and Commercial Vehicles) and Performance Coatings (includes Industrial Applications and Refinish and Aftermarket). The company categorizes its products as liquid coatings and powder coatings and sells them through various global brands.

Asian Paints - Asian Paints Ltd. is Asia one of the largest paints companies. The company also has a wide global presence and operates through its subsidiaries globally. Its subsidiaries include Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Asian Paints Causeway, and Kadisco Asian Paints.

Jotun - Jotun is a well-known company for delivering solutions for new buildings, drydocking and sea stock, and specialty products for cargo hold and chemical cargo tanks. The company operates through four segments namely: Decorative Paints, Marine Coatings, Protective Coatings, and Powder Coatings.

Brillux GmbH & Co. KG – The company provides extensive services in the field of enamels and paints, as a full-range and direct supplier. Over 12,000 items in their full product line offer ideally matched supplies and methods for all painting, varnishing, and plastering activities.

Beckers Group - Beckers is a leading manufacturer and supplier of liquid industrial coatings in Europe. It operates through two segments: coil coatings and industrial coatings. The company offers high-performance coating solutions for building & construction, domestic appliances, vehicles and heavy-duty machinery, and consumer goods applications.

EMERGING COMPANIES

EMERGING COMPANIES

Emerging businesses offer specialized goods and services. Their business plans are not as effective as those of well-known companies. In terms of product range and geographic reach, emerging vendors are those who have recently entered the market and are still working to establish themselves.

Top Paints and Coatings companies- Emerging

RPM International - RPM International Inc. along with its subsidiaries is one of the prominent entities in specialty coatings, sealants, building materials, and related services. The company operates across four reportable segments, including construction products, performance coatings, and consumer and specialty products.

DAW SE - DAW is one of the largest manufacturers of building paints in Europe and holds a strong presence in Germany and Austria. The company offers products for building protection, interiors, floor coatings, decorative surfaces, industrial surfaces, and other products.

Teknos Group Oy - Teknos Group is a multinational coatings manufacturer. It provides a comprehensive selection of paints and coatings for customers, experts in the building business, and the manufacturing sector. The product portfolios of Teknos cover industrial, professional, and consumer applications.

Vista Paints - Vista Paint has been providing quality products to the consumer and professional paint industries for over 60 years. The products offered by the company are based on acrylic, water, vinyl, polyurethane, and epoxy resins with a flat, low, eggshell, or semi-gloss sheen.

Chugoku Marine Paints, Ltd. (CMP) - The CMP Group is a major supplier of marine paints. For 100 years, the business has dedicated itself to safeguarding materials like steel from corrosive and severe marine environments. The portfolio has solutions for various industrial segments like marine coatings, yacht & boat coatings, container coatings, protective coatings, and industrial coatings.

SK Kaken Co., Ltd. – The company produces and distributes synthetic resin paints, inorganic coating materials, organic and inorganic water-based coating products, and inorganic building materials in Japan and abroad. Additionally, it is involved in the manufacturing and distribution of heat insulation materials, fireproof coating materials, and fireproof paints.

Tiger Coatings - TIGER Coatings is a multinational family-owned corporation with 8 production sites, 3 R&D centers, and a sales network in around 50 countries worldwide, employing over 1200 people. Tiger manufactures digital printing materials and powder coatings that enhance the value of its customers' products by providing protection, feature, color, gloss, and texture.

Skshu Paint Co. (3treespaint) - 3TREES offers environmentally friendly building products and services, including interior and exterior wall coatings, waterproofing solutions, insulation materials, industrial coatings, floor coatings, new materials for home décor, auxiliary materials, and engineering construction.

Paints and Coatings

Comparing 36 vendors in Paints and Coatings across 100 criteria.

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Comparing 25 vendors in Paints and Coatings across 100 criteria.

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4.5

PPG offers a wide range of paints and coatings solutions based on water-borne, solvent-borne, UV-cured, and powder-coating technologies. PPG’s liquid coatings solutions offer durability in consumer electronics and architectural building components. These coatings are available in alkyd, urethane, epoxy, acrylic, and polyvinylidene fluoride (PVDF) formulations and can be applied as per the customers’ requirements.

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4.4
AkzoNobel offers its products for a wide array of applications including automotive, furniture, coil and extrusions, packaging of food and beverages, aerospace, telecommunications, and others. AkzoNobel’s product portfolio is based on different types of technologies such as waterborne, solvent-borne, and powder coatings etc. and it uses low-bake technology. AkzoNobel’s unique fouling prevention technology uses ultraviolet light-emitting diodes (UV-LED) for underwater surfaces to eliminate fouling growth.
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Sherwin-Williams offers a variety of paints based on technologies like waterborne, solvent-borne, UV-Cured, powder coatings, etc. These paints use various resin types such as urethane, epoxy, acrylic, alkyl, etc. Sherwin Williams has been developing various types of paints and coatings solutions using various technologies to provide UV resistance, resistance to chalking, excellent gloss retention, and anti-corrosive properties among some of the features.

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3.8

Nippon Paints’ industrial coatings business offers products such as solvent-based paints, water-based paints, powder paints, and electrodeposition paints. The company focuses on developing paints and coatings with shorter drying times at lower temperatures, minimizing VOCs, heavy metals, and the presence of other toxic substances. In order to prevent corrosion in the auto bodies, the Nippon Paints uses E-coat (Electrodeposition Coating) Technology, a coating system in which entire auto body is immersed in a large E-coat bath.

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3.4

BASF offers coatings solutions for various industries including, automotive, renewable energy, construction, etc. In its automotive coating solutions, the company uses E-coat to offer corrosion resistance and clearcoat to offer transparent protection. The company’s waterborne paint system allows the electrostatic application to plastic parts and its twin-cure system clearcoat, Beamcoat combines UV and thermal curing.   The company also develops raw materials required for paints and coatings formulations.

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3.3
Axalta's portfolio consists of liquid and powder coatings with improved adhesion, corrosion protection, durability, aesthetics, for optimizing the development process, color technology and sustainable coating options and other such product development aspects. These products are based technologies like Polymer Technology, Formulation Technology, Process Technology, Analytical Technology, Color and Dispersion Technology, and Application Technology. 
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Asian Paints manufactures paints for decorative and industrial purposes. The decorative paints offer interior and exterior wall finishes enamels and wood finishes. Asian Paints PPG Pvt Ltd offers its services for the protective, industrial powder, industrial containers, and light industrial coatings markets in India. The company offers customized solutions to its customers using Epoxy polyester, Pure polyester, Polyurethane, and functional epoxy chemistry.

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3.2

Kansai Paints offers paints and coatings products based on alkyd, epoxy, polyurethane, silicone, etc., based on various techniques including, waterborne, solvent-borne, high solids, and others. The company’s "ALES SHIQUY" product for interior wall paint which is known as the air purifying paint offers high functionality of the Japanese traditional building material "Lime Plaster". The Slaked lime contained in ALES SHIQUY absorbs and decomposes carbon dioxide, thereby cleaning the air and contributing to environmental protection. The company’s protective range of coatings offers heat resistance and is widely applicable for refineries, petrochemical plants, pipelines, and power plants. It uses resin technology for the automotive refinish coatings. The company is currently, is trying to to introduce products in the optoelectronic and bio-coating fields.

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Berger Paints offers paints and coatings based on resins like acrylic, alkyd, polyurethane, silicone, epoxy, polyester, etc. For the purpose of CED Coatings for the Auto Industry, Berger Paints works in collaboration with Dupont (Axalta) in the USA, and for plastic coatings, the company has a joint venture with Nippon Bee Chemicals, Japan. The company has also developed a wide portfolio of coatings such as to address the extreme conditions of high levels of chemical & corrosion protection in a single coat and dual coat, antimicrobial coatings, flame resistance coating, architectural grade super durable coatings, low bake coatings, fast cure coating, etc.

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Beckers operates through two segments: coil coatings and industrial coatings. The company manufactures its liquid coatings for the industrial coatings by using technologies such as Polyurethane Technology, Ultra High Solid Technology, Solvent based primer technology, water-based topcoat technology, and Water based primer technology. These technologies ensure that the products offer low VOC emissions, durability, chemical and weather resistance, and low energy curing.

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3

Hempel’s product portfolio is based on various technologies such as water-activated nano acrylate technology, advanced epoxy technology, silicone-hydrogel Actiguard technology, advanced polyaspartic technology, water-repellent technology, and waterborne acrylic technology. The company’s patented Avantguard technology is based on zinc and offers corrosion protection through methods such as the barrier effect, the galvanic effect, and the inhibitor effect. The company offers both water and solvent-based coatings for various applications.

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2.9

Jotun operates through four segments namely: Decorative Paints, Marine Coatings, Protective Coatings, and Powder Coatings. Its range of products includes anti-fouling coatings, sea-stock coatings, anticorrosive coatings, chemically resistant tank coatings, and other products. The company uses MicroZone Technology which offers protection by retaining the released biocide particles in a denser layer closer to the paint surface.

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2.9

KCC Corp. offers various types of coatings based on epoxy, acrylic, polyester, polyurethane, etc. The company uses technologies such as waterborne, oil-based, high solids based etc. KCC’s industrial coatings are categorized as steel coatings and non-ferrous metal coatings. The company also offers PCM (Pre-Coated Metal) coatings which are manufactured with high-molecular polyester resins and are used for home appliances such as refrigerators, washing machines, and microwaves to improve their appearance. The PCM coatings are also used in interior or exterior construction materials. KCC has also developed an ultra-high throw power e-coat (EC03000) to enhance the corrosion resistance in automotive coatings.

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2.6

RPM International Inc. along with its subsidiaries is one of the prominent entities in specialty coatings, sealants, building materials, and related services. Some of the brands of the company include Carboline, AD Fire Protection Systems, API, Day-Glo, Dryvit, Euclid, Rust-Oleum, and others. The performance coatings segment products are primarily used for the construction, maintenance, and restoration of industrial and commercial applications.

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Diamond Vogel develops coatings based on various technologies including liquid, powder, solvent, water, epoxy, urethane, clear, and opaque. Industrial coatings include liquid and powder coatings. The company’s premium finish products are produced with TGIC Polyester technology to improve their durability.

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2.6

Teknos offers coatings for a wide array of applications. The coatings are water-based, solvent-based, powder-based, etc., and are made using resins such as acrylate, epoxy, acrylic, polyester, polyurethane, vinyl, silicone, and others. The company is focused on introducing sustainability in its products.

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2.6

Brillux offers water-based, UV-cured, wet paints, and others. The resins used by the company include acrylic, polyurethane, epoxy, etc. The company makes solvent- and plasticizer-free products. The company also offers powder coatings for the industrial sector. Brillux’s paints and coatings portfolio also uses techniques such as electrodeposition painting to ensure the highest level of corrosion protection. The company’s coil coatings are usually used in construction, household appliances, and the automotive or packaging industries.

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Benjamin Moore uses its patented Gennex Color Technology to enhance the durability of its products. Using the Gennex Technology, the company was able to introduce low VOC paints. The product lines having zero or low levels of VOCs, include AURA, Regal Select, ben, Eco Spec WB, and Ultra Spec 500, among others.

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2.2

Masco Corporation offers products through its brands BEHR and KILZ. The products offered by the company are based on resins like alkyd, acrylic, etc. The paints formulated by the brands are water-based and oil-based. The acrylic paints offered by Kliz provide excellent corrosion and flash rust resistance. Through the two brands, Masco aims to address the needs of architectural coatings.

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2.2

Daw SE offers products for the building protection, interiors, floor coatings, decorative surfaces, industrial surfaces, and other products. The company holds several patents for its innovations. These includes the mist-free spraying technology of Caparol’s Nespri-TEC airless paint spraying system. It developed cold-water soluble lime containing powder paint, oil-free dispersion paint, development of the first low-emission, solvent-free and plasticizer-free interior paint, aqueous, environmentally friendly coatings, Caparol’s design software, SPECTRUM, and other innovations.

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2.2

CMP dedicatedly develops coatings for boats and underwater curable coatings. The company also develops UV-curable coatings for woods and focuses on adding antifouling and anti-corrosive coating features to its products. The company’s antifouling technology is made using silicone. Its protective coatings include thermal reflection, radio wave absorption, antifouling, and underwater applicable coatings. The company is focused on developing environmentally friendly products and is therefore developing including powder and water-based coatings) and coating systems with less VOC content.

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Tiger Coatings specializes in powder coatings. These coatings are based on epoxy, polyester, fluoropolymer, acrylic, polyurethane resins, etc. Some of the fluoropolymer coatings offered by the company are environmentally friendly alternatives to liquid coatings. The company’s Tiger Drylac series offers powder coatings for various product lines.

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1.8

SK Kaken is a leading company in developing organic and inorganic water-based painting materials. The coatings offered by the company are based on epoxy, acrylic, alkyd, polyurethane, silicon, etc. The technologies used include water-based and solvent-based, etc.   

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Skshu Paints develops and sells paints under the brand 3trees in China. The company focuses on developing environment-friendly solutions and develops solvent-free coating solutions. The coatings developed by the company are based on epoxy, polyurethane, fluororesin, etc. The water-based emulsions offered by the company are made using odorless acrylic emulsions as the main film-forming materials due to which the coatings offer a good performance in weather shield and stain and chemical resistance.

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Vista Paint develops paints and coatings for various architectural applications. The primers, paints and coatings offered by the company are based on polyurethane, epoxy, acrylic, etc. The company’s Ure-Tech, a 2-component polyurethane semi-gloss finish designed for hospitals is formulated using BayhydrolA HD Wall Coating Technology from Bayer Material Science Co., which allows Vista Paint to formulate an exceptional abrasion-resistant coating with very low VOC. The traffic paints offered by the company are lead-free and waterborne formulated for providing optimal adhesion and durability.
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