Polyurea coating is an innovative technology that is produced by the chemical reaction of two major components—an isocyanate component and a resin blend component. The isocyanates component can be aromatic or aliphatic in nature, while the resin blend component can be an amine-terminated polymer resin and/or amine-terminated chain extender. Polyurea coatings are environmentally friendly, high-performance products with no VOC contents. These coatings are used in a wide range of applications such as truck bed liners, secondary containments, roofing, flooring, decorative & theme structures, parks, marine, water treatment, parking decks, and other applications such as transportation, building & construction, industrial, and landscape. 1. Micromarkets1 are defined as the segments and subsegments of the global polyurea coatings market included in the report. 2. Core competencies2 of the companies are captured in terms of their key developments and key strategies adopted by them to sustain their position in the market.