Textile films can be defined as films, which are used to laminate or cover fabric materials for effective protection against water and heat, and also for proper fluid absorption and release. These films can be broadly classified into breathable and non-breathable types. Materials used in the production of these films are generally polyethylene (PE), polyurethane (PU), and polypropylene (PP). Applications of textile films include medical, hygiene, sportswear, and protective apparel. ___________ Notes: Micromarkets1 are defined as subsegments of the textile films market included in the report. Core competencies2 of the companies are determined in terms of their key developments, SWOT analysis, and strategies adopted to sustain their position in the market.

VISIONARY LEADERS

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

DYNAMIC DIFFERENTIATORS

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

INNOVATORS

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

EMERGING COMPANIES

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

Textile Films

Comparing 2 vendors in Textile Films.
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