Pulse flours are flours made up of different pulses. Pulses are a part of the legume family and refer to the dried seeds. The pulses considered in the chapter are dried peas, dried chickpeas, dried beans, and dried lentils, and they are rich sources of protein and fiber..

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators are the players that have a strong focus on innovation and invest heavily in R&D. The pulse flour market is moderately dependent on innovators, as a moderate capital requirement and fewer investments are required for the manufacturing, owing to which it is not difficult for new players to enter this market. As there is a high demand for these services, new players can make steady profits.

Emerging players are players that have recently included the subject market-related products in their portfolios, have a limited product portfolio catering to the studied market, or are comparatively smaller in operations. In terms of geographical reach and operating and financial strength as well, they are comparatively limited.

The market poses a moderate threat to new entrants in establishing their footprint, as there are many players who are providing pulse flour products to diverse clientele groups, globally.