Oral care products are used for the diagnosis, treatment, and prevention of dental diseases; maintenance of oral hygiene; or postoperative care. These products include toothpastes, toothbrushes, mouthwashes/ rinses, dental accessories/ ancillaries, denture products, and prosthesis cleaning solutions.

The competitive landscape analyzes the growth strategies adopted by key players in recent years to expand their global presence and increase their shares in the global oral care market. The key strategies implemented by major players include product launches, acquisitions, expansions, and partnerships.

Vanguards have a strong product offering and focus on maintaining and upgrading their product portfolio and technology. These players have a strong geographic presence and distribution network channels. To maintain their positions in the market, they adopt various growth strategies such as product launches, upgrades, acquisitions, mergers, partnerships, agreements, and collaborations.

Dynamic players include established vendors with strong business strategies. However, they have a weaker product portfolio. They generally focus on a specific type of technology related to their products.

Innovators are vendors that have demonstrated substantial product innovations as compared to their competitors. They have innovative products and the potential to build strong strategies for their business growth to be at par with the vanguards.

Emerging players offer niche products and are starting to gain visibility in the market. They do not have strong business strategies as compared to other established vendors. These players can be new entrants and may require some time to gain significant traction in the market. Emerging players have the potential to build a strong product portfolio and business strategy to compete in the market with the vanguards. Based on distribution channel, the global oral care market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. Consumer or retail stores held the largest share of the global oral care market. The large share of this segment can be attributed to the high dependence of manufacturers on retail stores as the immediate customers. A large number of consumer stores and their easy accessibility are driving market growth in this segment. Retail pharmacies mainly distribute prescription-based dental products, such as dental ointments and pastes, gels, oral or topical sprays, mouthwashes/rinses, and medication. They cater to a wide customer base; however, to save inventory maintenance cost and shelf space, drug stores mainly stock only the frequently prescribed oral care products. Retailing practices for oral care products have seen a paradigm shift in recent years. Online distribution channels are substituting for traditional distributors, retailers, and pharmacies. Online traders provide users with ease of shopping and special discounts. A number of dental supply companies are introducing online websites that allow easier and faster order processing & fulfillment and help increase their market presence. Moreover, they attract a large customer base through a number of offers and discounts.