Table of Contents
1.1 Market Definition
1.2 Inclusions and Exclusions
2 Market Overview
2.2 Market Dynamics
Figure 1 Demand for AR Applications in Healthcare and Retail Sectors Will Drive AR Market Growth
220.127.116.11 Increasing Demand for AR Devices and Applications in Healthcare
18.104.22.168 Growing Demand for AR in Retail and E-Commerce Sectors
Figure 2 Adoption of AR in Retail By Establishments
22.214.171.124 Rising Investments in Augmented Reality Market
126.96.36.199 Security and Privacy Issues Associated With Augmented Reality
188.8.131.52 Excessive Usage of Augmented Reality Can Incur Health Issues
184.108.40.206 Partnerships Between Telecom Players and AR Manufacturers to Reduce Latency to Imperceptible Levels
220.127.116.11 Increasing Demand for Augmented Reality in Architecture
18.104.22.168 Opportunities in Enterprise Applications
22.214.171.124 High Growth of Travel & Tourism Industry
126.96.36.199 Display Latency and Limited Field of View
188.8.131.52 Overcoming Social Challenges to Increase Adoption Rate
184.108.40.206 Reconfiguration of Applications for Different Platforms
3 Company Evaluation Quadrant
3.1 Visionary Leaders ( Augmented Reality Leaders )
3.2 Dynamic Differentiators
3.4 Emerging Companies
Figure 3 Augmented Reality Market (Global) Company Evaluation Quadrant, 2020
3.5 Strength of Product Portfolio
Figure 4 Product Portfolio Analysis of Top Players in Augmented Reality Market
3.6 Business Strategy Excellence
Figure 5 Business Strategy Excellence of Top Players in Augmented Reality Market
4 Competitive Landscape
Figure 6 Companies Adopted Product Launches & Developments as Key Growth Strategy From 2017 to 2019
Figure 7 Ranking of the Top 5 Players in Augmented Reality Market
4.2 Right to Win (Company Business Snapshot)
4.3 Competitive Scenario
4.3.1 Product Launches & Developments
Table 1 Product Launches & Developments, 2018–2019
Table 2 Partnerships, 2018–2019
4.3.3 Agreements & Collaborations
Table 3 Agreements & Collaborations, 2018–2019
4.3.4 Acquisitions and Expansions
Table 4 Acquisitions & Expansions, 2017–2019
5 Company Profiles
Figure 8 Geographic Revenue Mix of Major Players
5.2 Key Players
5.2.1 Google, Inc.
220.127.116.11 Business Overview*
Figure 9 Google, Inc.: Company Snapshot
18.104.22.168 Product Offerings*
22.214.171.124 Recent Developments*
126.96.36.199 SWOT Analysis*
188.8.131.52 MnM View*
(*Above sections are present for all of below companies)
5.2.2 PTC, Inc.
Figure 10 PTC Inc.: Company Snapshot
5.2.3 Microsoft Corporation
Figure 11 Microsoft Corporation: Company Snapshot
5.2.4 Seiko Epson
Figure 12 Seiko Epson: Company Snapshot
184.108.40.206 Products Offered
Figure 13 Lenovo Group: Company Snapshot
5.2.6 Wikitude GmbH
Figure 14 Vuzix: Company Snapshot
5.2.8 DAQRI LLC
5.2.9 Magic Leap, Inc.
5.2.10 Zugara, Inc.
6.1 Other Significant Players in Augmented Reality (AR) Market
6.1.1 Atheer, Inc.
6.1.2 Pristine, Inc.
6.1.3 Marxent Labs, LLC
6.1.4 Inglobe Technologies
6.1.5 Meta Company
6.1.8 Sixense Entertainment
6.1.9 Intel Corporation
6.1.10 Apple Inc.
6.1.11 Infinity Augmented Reality, Inc.
6.1.12 Facebook Corporation
6.1.13 Samsung Electronics Co. Ltd.
6.1.15 Dynabook Americas, Inc.
6.1.18 Scope AR
6.1.20 Visteon Corporation
6.1.21 Eon Reality
Augmented reality solutions quadrant report identifies and benchmarks Top Augmented Reality Companies such as Google, Inc. (US), PTC, Inc. (US), Seiko Epson (Japan), Microsoft Corporation (US), Lenovo (China), and evaluates them on the basis of business strategy excellence and strength of product portfolio within the augmented reality ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. Top Augmented Reality Companies are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders ( Augmented Reality Leaders ), Dynamic Differentiators, Innovators, or Emerging companies.