Top Augmented Reality (AR) Companies - Quadrant Report

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Augmented Reality (AR) Market (Global) Company Evaluation Quadrant
Published on
Jan'2020
Pages
72
Code
360-SE 3873
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Augmented Reality (AR) is a promising upcoming technology that is likely to change the perception of reality. There are more practical applications in AR than its counterpart VR. The use of AR technology completely changes the concept of user’s perception of interaction with the real world with 3D virtual objects in real-time and drives the abilities of and opportunities in different industries and applications. This AR technology enhances the perception of reality, thereby enhancing the user experience and providing data about the consumer’s immediate environment. Smartphones have been identified as the most promising device for the AR market in the future with the increased use of mobile augmented reality, which is expected to benefit the Augmented Reality Solution (AR) market.

The Augmented reality (AR) market is expected to reach USD 72.7 billion by 2024. The AR market is expected to grow at a high CAGR due to the increased adoption of AR apps and software platforms. The AR apps would witness increased adoption in the retail and e-commerce enterprises as well as consumer applications. The AR market is currently growing owing to its software growth. The augmented reality market in APAC is expected to witness the highest growth owing to the high adoption rate and a large number of mobile users in the region.

Augmented reality solution quadrant report identifies and benchmarks Top Augmented Reality Companies such as Google, PTC, Microsoft, Seiko Epson, Lenovo, Wikitude, Vuzix, DAQRI, Magic Leap, Zugara, Blippar, Upskill, and MAXST, among others, and evaluates them on the basis of business strategy excellence and strength of product portfolio within the AR ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. Augmented Reality Leaders are rated and positioned on a 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

The report includes market-specific company profiles of Augmented Reality Leaders and assesses the recent developments that shape the competitive landscape of this highly fragmented market.


List of Top Augmented Reality Leaders evaluated and profiled in the Augmented reality solutions quadrant report:

  • APPLE INC.(US)
  • ATHEER, INC.(US)
  • AUGMENT (FRANCE)
  • BLIPPAR (UK)
  • DAQRI LLC (US)
  • DYNABOOK AMERICAS, INC.(US)
  • FACEBOOK CORPORATION (US)
  • GOOGLE, INC. (US)
  • INFINITY AUGMENTED REALITY, INC. (ISRAEL)
  • INGLOBE TECHNOLOGIES (ITALY)
  • INTEL CORPORATION(US)
  • LENOVO (CHINA)
  • MAGIC LEAP, INC. (US)
  • MARXENT LABS, LLC(US)
  • MAXST (SOUTH KOREA)
  • META COMPANY(US)
  • MICROSOFT CORPORATION (US)
  • NIANTIC (US)
  • OPTINVENT (FRANCE)
  • PRISTINE, INC.(US)
  • PTC, INC. (US)
  • SAMSUNG ELECTRONICS CO. LTD. (SOUTH KOREA)
  • SEIKO EPSON (JAPAN)
  • SIXENSE ENTERTAINMENT(US)
  • REALWEAR (US)
  • UPSKILL (US)
  • VUZIX (US)
  • WIKITUDE GMBH (AUSTRIA)
  • ZUGARA, INC. (US)

Table of Contents

1 Introduction
   1.1 Market Definition
   1.2 Inclusions and Exclusions

2 Market Overview
   2.1 Introduction
   2.2 Market Dynamics
          Figure 1 Demand for AR Applications in Healthcare and Retail Sectors Will Drive AR Market Growth
          2.2.1 Drivers
                    2.2.1.1 Increasing Demand for AR Devices and Applications in Healthcare
                    2.2.1.2 Growing Demand for AR in Retail and E-Commerce Sectors
                                  Figure 2 Adoption of AR in Retail By Establishments
                    2.2.1.3 Rising Investments in Augmented Reality Market
          2.2.2 Restraints
                    2.2.2.1 Security and Privacy Issues Associated With Augmented Reality
                    2.2.2.2 Excessive Usage of Augmented Reality Can Incur Health Issues
          2.2.3 Opportunities
                    2.2.3.1 Partnerships Between Telecom Players and AR Manufacturers to Reduce Latency to Imperceptible Levels
                    2.2.3.2 Increasing Demand for Augmented Reality in Architecture
                    2.2.3.3 Opportunities in Enterprise Applications
                    2.2.3.4 High Growth of Travel & Tourism Industry
          2.2.4 Challenges
                    2.2.4.1 Display Latency and Limited Field of View
                    2.2.4.2 Overcoming Social Challenges to Increase Adoption Rate
                    2.2.4.3 Reconfiguration of Applications for Different Platforms

3 Company Evaluation Quadrant
   3.1 Visionary Leaders ( 
Augmented Reality Leaders )
   3.2 Dynamic Differentiators
   3.3 Innovators
   3.4 Emerging Companies
          Figure 3 Augmented Reality Market (Global) Company Evaluation Quadrant, 2020
   3.5 Strength of Product Portfolio
          Figure 4 Product Portfolio Analysis of Top Players in Augmented Reality Market
   3.6 Business Strategy Excellence
          Figure 5 Business Strategy Excellence of Top Players in Augmented Reality Market

4 Competitive Landscape
   4.1 Introduction
          Figure 6 Companies Adopted Product Launches & Developments as Key Growth Strategy From 2017 to 2019
          Figure 7 Ranking of the Top 5 Players in Augmented Reality Market
   4.2 Right to Win (Company Business Snapshot)
   4.3 Competitive Scenario
         4.3.1 Product Launches & Developments
                   Table 1 Product Launches & Developments, 2018–2019
         4.3.2 Partnerships
                   Table 2 Partnerships, 2018–2019
         4.3.3 Agreements & Collaborations
                   Table 3 Agreements & Collaborations, 2018–2019
         4.3.4 Acquisitions and Expansions
                   Table 4 Acquisitions & Expansions, 2017–2019

5 Company Profiles
   5.1 Introduction
          Figure 8 Geographic Revenue Mix of Major Players
   5.2 Key Players
         5.2.1 Google, Inc.
                   5.2.1.1 Business Overview*
                                 Figure 9 Google, Inc.: Company Snapshot
                   5.2.1.2 Product Offerings*
                   5.2.1.3 Recent Developments*
                   5.2.1.4 SWOT Analysis*
                   5.2.1.5 MnM View*
                  (*Above sections are present for all of below companies)
         5.2.2 PTC, Inc.
                   Figure 10 PTC Inc.: Company Snapshot
         5.2.3 Microsoft Corporation
                   Figure 11 Microsoft Corporation: Company Snapshot
         5.2.4 Seiko Epson
                   Figure 12 Seiko Epson: Company Snapshot
                   5.2.4.1 Products Offered
         5.2.5 Lenovo
                   Figure 13 Lenovo Group: Company Snapshot
         5.2.6 Wikitude GmbH
         5.2.7 Vuzix
                   Figure 14 Vuzix: Company Snapshot
         5.2.8 DAQRI LLC
         5.2.9 Magic Leap, Inc.
         5.2.10 Zugara, Inc.
         5.2.11 Blippar
         5.2.12 Upskill
         5.2.13 MAXST

6 Appendix
   6.1 Other Significant Players in Augmented Reality (AR) Market
         6.1.1 Atheer, Inc.
         6.1.2 Pristine, Inc.
         6.1.3 Marxent Labs, LLC
         6.1.4 Inglobe Technologies
         6.1.5 Meta Company
         6.1.6 Augment
         6.1.7 Niantic
         6.1.8 Sixense Entertainment
         6.1.9 Intel Corporation
         6.1.10 Apple Inc.
         6.1.11 Infinity Augmented Reality, Inc.
         6.1.12 Facebook Corporation
         6.1.13 Samsung Electronics Co. Ltd.
         6.1.14 Realwear
         6.1.15 Dynabook Americas, Inc.
         6.1.16 Optinvent
         6.1.17 Wayray
         6.1.18 Scope AR
         6.1.19 Continental
         6.1.20 Visteon Corporation
         6.1.21 Eon Reality
   6.2 Methodology

Augmented reality solutions quadrant report identifies and benchmarks Top Augmented Reality Companies such as Google, Inc. (US), PTC, Inc. (US), Seiko Epson (Japan), Microsoft Corporation (US), Lenovo (China), and evaluates them on the basis of business strategy excellence and strength of product portfolio within the augmented reality ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. Top Augmented Reality Companies are rated and positioned on 2x2 matrix, called as ‘Company Evaluation Quadrant’, and identified as Visionary Leaders ( Augmented Reality Leaders ), Dynamic Differentiators, Innovators, or Emerging companies. 

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