Influencer Marketing Platform Quadrant Report

Table of Contents

1 Introduction
   1.1 Market Definition

2 Market Overview
   2.1 Introduction
   2.2 Market Dynamics
          Figure 1 Increase in the Adoption of Ad-Blocking Software to Drive the Market Growth of the Influencer Marketing Platform
          2.2.1 Drivers
                    2.2.1.1 Customers’ Shift Toward Video-Based Content Across the Ott Space
                    2.2.1.2 Increase in Adoption of Ad-Blocking Software
          2.2.2 Restraints
                    2.2.2.1 Lack of Capabilities to Measure Campaign Effectiveness
          2.2.3 Opportunities
                    2.2.3.1 Influencer Marketing Platform to Gain Customer Trust and Create New Brand Image
                    2.2.3.2 Influencer Marketing to Increase Demand for Big Data Analytics, AI, and Ml
          2.2.4 Challenges
                    2.2.4.1 Increase in the Number of Fake Followers
          2.2.5 Influencer Marketing Platform Market: Use Cases
                    2.2.5.1 To Regain Attention From Target Consumers With the Influencer Marketing Platform From Traackr
                    2.2.5.2 To Boost Sales on Father’s Day Through Influencers
                    2.2.5.3 To Conduct a Campaign for Promoting Britain’s Economical Tourism Across Europe Through Influencers
          2.2.6 Regulatory Implications
          2.2.7 Federal Trade Commission
          2.2.8 General Data Protection Regulation
          2.2.9 Governance, Risk, and Compliance Standards
          2.2.10 Health Information Technology for Economic and Clinical Health
          2.2.11 Health Insurance Portability and Accountability Act

3 Company Evaluation Quadrant
   3.1 Overview
         3.1.1 Visionary Leaders
         3.1.2 Innovators
         3.1.3 Dynamic Differentiators
         3.1.4 Emerging Companies
                   Figure 2 Influencer Marketing Platform Market (Global) Company Evaluation Quadrant
   3.2 Strength of Product Portfolio
   3.3 Business Strategy Excellence

4 Company Profiles
   4.1 IZEA
         4.1.1 Business Overview*
                   Figure 3 IZEA: Company Snapshot
         4.1.2 Platforms Offered*
         4.1.3 Recent Developments*
         4.1.4 SWOT Analysis*
                   Figure 4 Izea: SWOT Analysis
         4.1.5 MnM View*
         (*Above sections are present for all of below companies)
   4.2 HYPR
          Figure 5 HYPR: SWOT Analysis
   4.3 Traackr
          Figure 6 Traackr: SWOT Analysis
   4.4 InfluencerDB
          Figure 7 SWOT Analysis: InfluerncerDB
   4.5 Launchmetrics
          Figure 8 Launchmetrics: SWOT Analysis
   4.6 Julius
   4.7 Klear
   4.8 Upfluence
   4.9 AspireIQ
   4.10 Mavrck

5 Appendix
   5.1 Other Significant Players
         5.1.1 Onalytica
         5.1.2 Lumanu
         5.1.3 Lefty
         5.1.4 Linqia
         5.1.5 Social Beat
   5.2 Methodology

This report identifies and benchmarks key market players in the Influencer Marketing Platform market such as IZEA (US), HYPR (US), Traackr (US), InfluencerDB (Germany), and Launchmetrics (US) and evaluates them on the basis of business strategy excellence and strength of product portfolio within the Influencer Marketing Platform market ecosystem, combining inputs from various industry experts, buyers, and vendors, and extensive secondary research including annual reports, company press releases, investor presentations, free and paid company databases. They are rated and positioned on a 2x2 matrix, called as ‘Company Evaluation Quadrant,’ and identified as Visionary Leaders, Dynamic Differentiators, Innovators, or Emerging companies.

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