The augmented reality (AR) technology in healthcare permits computer-generated data or imagery to overlay physical objects accurately in real time. AR enhances the perception of users, and the provided information helps them perform the tasks in the real world. AR works on components such as displays, sensors, and the embedded electronic components. It has several uses, especially in the applications areas such as surgery, medical training, fitness management, and medical imaging. Virtual reality (VR) technology in healthcare provides the user a virtual environment with the help of computer hardware and software. It provides a fully immersive environment in which the user can interact with objects similar to those in the real world. The VR technology works on components such as gesture recognition systems, sensors, and the embedded electronic components. The processor helps to execute the input and give the user an output in which the user can perceive that the object is a part of the environment. VR technology has several uses, especially in applications such as patient care management, pharmacy management, medical imaging, and surgery.


Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.


Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.


Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.


Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.

Augmented and Virtual Reality Solutions in Healthcare

Comparing 25 vendors in Augmented and Virtual Reality Solutions in Healthcare across 20 criteria.
All vendors(25)
The company develops exciting new applications enabled with medical-grade technology, which are used in gaming, brain–machine control, and healthcare. The user interfaces are the other products of the company, which include wearable head-mounted display and 3D motion capture cameras that offer gesture, VR, AR, and multiple user/object recognition capabilities.
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The VR platform provides animated and live setting to the mental health professionals, which can be used in their medical practice. Different scenarios provided through this platform comprise more than 50 resources (360º videos and AR & VR environments) involved in the treatment of fears and phobias and anxiety disorders, as well as for the relaxation and mindfulness techniques.
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Firsthand has set the standard for quality of experience, clinical fit, and efficacy. Their products are based on years of scientific and clinical studies of VR for pain relief. Their products help in: Activate patients engaging therapy they want to do High-quality VR experiences completely absorb mind and body for the best outcomes and enjoyment Easy to operate for health staff or patients can run it on their own Provide an opioid alternative bridge away from dependency Generate insights through robust biometric and behavioral data
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Oculus VR is among the important companies in the VR industry. The company’s VR headset, Oculus Rift, gained admiration from various companies for its potential effectiveness in a wide range of applications. The company has made huge investments in R&D and is also actively involved in the strategic business expansion. The company was acquired by Facebook (US) in March 2014 for about USD 2 billion, which indicates the importance of this technology and the potential value of Oculus’s Rift project. Facebook is expected to implement this technology in business arenas such as gaming, architecture, education, healthcare, and consumer applications.
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Atheer’s unique Augmented Reality platform provides the world’s leading organizations a competitive edge by enhancing the productivity, effectiveness, accuracy and safety of their work forces, customers, and supply chains. Their platform allows users to build context-aware AR experiences such as work instructions, checklists, picklists, and SOPs, provide remote, multi-expert, guidance to the team when and where they need it and rapidly take advantage of new technology innovations from Atheer.
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