The augmented reality (AR) technology in healthcare permits computer-generated data or imagery to overlay physical objects accurately in real time. AR enhances the perception of users, and the provided information helps them perform the tasks in the real world. AR works on components such as displays, sensors, and the embedded electronic components. It has several uses, especially in the applications areas such as surgery, medical training, fitness management, and medical imaging. Virtual reality (VR) technology in healthcare provides the user a virtual environment with the help of computer hardware and software. It provides a fully immersive environment in which the user can interact with objects similar to those in the real world. The VR technology works on components such as gesture recognition systems, sensors, and the embedded electronic components. The processor helps to execute the input and give the user an output in which the user can perceive that the object is a part of the environment. VR technology has several uses, especially in applications such as patient care management, pharmacy management, medical imaging, and surgery.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.