JCDECAUX Pricing & Demo

JCDecaux is a well-established player in the digital out of home market. The company focuses on adoption of organic and inorganic strategies to grow in the domestic and international markets, which is evident from the company’s mergers and acquisitions. The company also invests heavily in mergers and acquisitions to strengthen its position in digital out of home advertising. For instance, in December 2016, JCDecaux and Top Media, a leader in the outdoor advertising in Central America, signed an agreement to merge their activities. The new venture is termed as JCDecaux–Top Media, of which 71% of the capital is owned by JCDecaux and 29% owned by Top Media, with operations in Panama, Guatemala, Costa Rica, El Salvador, Honduras, and Nicaragua. Moreover, in March 2016, the company announced that its subsidiary JCDecaux (Latin America) acquired the Latin America business of OUTFRONT Media Inc., a group that operates in the large format and bus advertising segment, as well as in street furniture. This acquisition increased the technical expertise and reinforced the market presence of JCDecaux.