Micro-location technologies facilitate the tracking of objects and people in real time, usually for indoor applications such as within a building or other connected areas. This technology is also used for the wireless distribution of advertising content to mobile/portable devices of users who are in close proximity to business place. The micro-location technology market comprises hardware and software that are integrated and deployed to perform various location tasks. These systems use different technologies for facilitating communication between tags and receivers, depending on the requirement of the application. Various technologies such as radio-frequency identification (RFID), wireless fidelity (Wi-Fi), ultrasound, infrared or infrared radiation (IR), ultra-wideband (UWB), and Bluetooth Low Energy (BLE) are used for precisely locating or tracking the object in real time. Micro-location solutions are used in retail, transportation and logistics, healthcare, government and defense, and other sectors.
Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.
Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.
Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.
Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.