Application Control Software in Latin America

McAfee Application Control is one the premium products in the application control market. The strong brand presence of Intel Security in the market is helping the product gain traction. The company’s innovative approach of providing the solutions as a stand-alone option as well as an integrated solution with other products accessible over all types of endpoints, desktops, servers, virtual machines, and PoS terminals, makes it one of the most trusted and deployed solution providers in this market. Its strong portfolio of solutions, with a large number of channel partners and the potential to serve a wide customer base, has helped the company build a strong base for customers across regions. To keep on growing in this highly competitive market, Intel Security adopted both inorganic and organic strategies in the market. As a part of its organic strategy, the company enhanced its product portfolio by launching new solutions and releasing new versions of its existing products. In 2015, the company launched the new McAfee Endpoint Security 10.X to improve performance and visibility into advanced threats detection and remediation for endpoints. In 2014, the company launched its latest version of McAfee Mobile Security to help customers run free privacy and security scans. To cater to large enterprises, the company enhanced its portfolio with the addition of McAfee Complete Endpoint Protection – Enterprise, and McAfee Complete Endpoint Protection – Business. McAfee gets major portions of its sales from follow-up service, support, and subscriptions to its software and managed services. The company sells directly and through resellers to enterprises and consumers mainly in the U.S.

Trend Micro aims to grow in the application control market by enhancing its market offering to acquire new customers as well as stay competitive in the ever-growing security market. In order to increase its market share Trend Micro implemented the strategy of acquisitions and partnerships. For instance, they acquired HP Tipping Point in 2015, to broaden their NGIPS portfolio. They integrated Trend Micro Cloud App Security with AppDirect for Office 365 in the AppDirect cloud service commerce ecosystem of applications. The company has also launched new product advancements periodically based on the changing demand of the customers. In 2015, Trend Micro announced the availability of Trend Micro Mobile Security for Android and iOS devices. The company also extended its support services for medium and large enterprises in North American region. Moreover, the customized service and support portfolio of Trend Micro is helping the company in serving its customers in a better way. In 2014, the company launched enhancements to its Trend Micro Complete User Protection with the addition of new features enhancing security for endpoints. Such advancements help Trend Micro Endpoint Application Control stay in pace with the market demand and gain a competitive advantage over its competitors.

Heat Software endpoint management solution manages and secures corporate endpoints and helps to detect and protect them from known and zero-day malware.

CyberArk is one of the leading security companies whose prime focus is on privilege account security. CyberArk acquired Viewfinity in October, 2015, a provider of application control solution. This acquisition extended CyberArk’s offerings to privileges account security and application control, to limit the progression of malware-based attacks on endpoints. Apart from delivering a new category of targeted security solutions and preventing attack escalation, the company is also mastering in high stake compliances and audit requirements. CyberArk has its business presence in regions such as the U.S., Israel, the U.K., France, Germany, the Netherlands, and Singapore and serves customers in more than 65 countries. With its offices and partners located across the world, CyberArk caters to a wide range of industries such as healthcare, energy & utility, education, telecom, government, finance, and others.