Software testing is a process through which the functionality, usability, consistency, and quality of applications are tested with the help of multiple testing methodologies and software testing tools. Software testing tools are a collection of verification and validation services that support quality control and quality assurance of applications. Software testing includes capabilities such as functionality testing, usability testing, performance testing, compatibility testing, security testing, compliance testing, and automation testing.
Software testing tools market is estimated to be USD 26.59 Billion in 2017 and is projected to reach USD 50.14 Billion by 2022, at a CAGR of 13.5% from 2017 to 2022. The digital transformation of businesses and high demand for automated application testing services are key factors driving the growth of software testing tools.
Software testing tools market has been segmented on the basis of service type, testing type, delivery model, organization size, vertical, and region. Based on service type, the market has been categorized into managed services and professional services. Based on testing type, the market has been segmented into functionality testing, usability testing, performance testing, compatibility testing, security testing, compliance testing, automation testing, and others (localization testing, mobile application testing, and crowdsourced testing). Based on delivery model, the application testing services market has been segmented into onshore, offshore, nearshore, and onsite. Based on organization size, the market has been segmented into small & medium enterprises and large enterprises. Based on vertical, the market has been segmented into telecom & IT, BFSI, healthcare & life sciences, government & public sector, media & entertainment, manufacturing, retail, energy & utilities, logistics & transportation, and others (education, aerospace & defense, and automotive). Furthermore, based on region, the market has been classified into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
North America is estimated to be the largest market for software testing tools in 2017. This region witnessed a high adoption of application testing services in large enterprises and SMEs, as testing services help improve the functionality, performance, usability, and consistency of applications. Software testing tools market in the Asia Pacific region is projected to grow at the highest CAGR during the forecast period. The increasing adoption of software testing tools in sectors, such as BFSI, telecom & IT, and retail, is anticipated to fuel the growth of the market in the Asia Pacific region.
A few restraining factors that affect the growth of the application testing services market include security concerns associated with the successful running of applications. Over the past few years, there has been a steady rise in the number of cyber-attacks through web applications. Hence, security has become a major concern for the successful running of applications. Key players operating in the market include Wipro (India), Cognizant (US), TCS (India), Accenture (Ireland), Capgemini (France), IBM (US), and Infosys (India). These companies are focused on the adoption of various growth strategies such as partnerships and collaborations, mergers & acquisitions, new service launches, and business expansions to enhance their market share in the market.
The competitive leadership mapping section provides information regarding key vendors offering application testing services and outlines the findings and analysis as well as rates them accordingly based on vendor performance within each evaluation criteria. The evaluation criteria are based on 2 broad categories, namely, strength of product portfolio and business strategy excellence. Each category encompasses various parameters on the basis of which vendors are evaluated.
Parameters considered under strength of product portfolio include breadth and depth of product offering, product features and functionality, focus on product innovation, product differentiation and impact on customer value, and product quality & reliability. Parameters considered under business strategy excellence include geographic footprint/presence in emerging markets, breadth of applications served, channel strategy and fit, effectiveness of organic growth strategy, and mergers & acquisitions strategy.
Vendors who fall into this category receive high scores for most evaluation criteria. They have a strong and established product and service portfolio and a robust market presence. They provide mature and reputable application testing services and encompass strong business strategies. Wipro (India), Cognizant (US), Accenture (Ireland), TCS (India), Capgemini (France), IBM (US), Infosys (India), and Tech Mahindra (India) are recognized as visionary leaders in the application testing services market.
Innovators are vendors who have demonstrated substantial product innovations as compared to their competitors. They have very focused service portfolios. However, they do not have very strong growth strategies for their overall businesses. Deloitte (US), QualiTest (US), DXC Technology (US), NTT DATA (US), and HPE (US) are recognized as innovators in the application testing services market.
Dynamic differentiators are established vendors with very strong business strategies. However, their service portfolios are not strong as compared to other companies in the market. SQS (Germany), HCL (India), CGI (Canada), Cigniti Technologies (US), Atos (France), Xoriant (US), R Systems International (India), Indium Software (US), Maveric Systems (India), Cygnet Infotech (India), and YASH Technologies (India) are recognized as dynamic differentiators in the application testing services market.
RapidValue Solutions (US) falls under the category of emerging companies in the application testing services market. Emerging companies are primarily focused on expanding their customer base by offering cost-effective testing services.
Breadth and Depth of Product Offerings
Services OfferedProfessional Services | Managed Services | Other Services |
Delivery ModelDelivery Model - Onshore | Delivery Model - Offshore | Delivery Model - Hybrid |
Product Features and Functionality
Type of ServicesDesktop Application Testing | Web Application Testing | Mobile Application Testing | Other type of Services |
Features OfferedFunctionality Testing | Usability Testing | Performance Testing | Compatibility Testing | Security Testing | Compliance Testing | Other Features offered |
Focus on Product Innovation
No. of Innovations
Product Enhancement DevelopmentNew Service Launch | New Tool Launch | New Methodology Launch |
Product Quality and Reliability
Pre-Sales SupportSoftware Requirement Specification (SRS) | Product Demos | Proof of Concept | Dedicated Account Manager (DAM) |
Level of Support
Customer Redressal Mechanism/Program
Support ServicesTechnical Support | Customer Support | Sales Support | Other Support Services |
Medium of Delivery of Support ServicesOn-Site Support | Remote Support |
Product Differentiation and Impact on Customer Value
Quality Assurance and Quality Control
Direct Presence - North America
Direct Presence - Europe
Direct Presence - Asia-Pacific
Direct Presence - Middle East and Africa
Direct Presence - Latin America
Sales Office - North America
Sales Office - Europe
Sales Office - Asia-Pacific
Sales Office - Middle East and Africa
Sales Office - Latin America
Indirect Presence - North America
Indirect Presence - Europe
Indirect Presence - Asia-Pacific
Indirect Presence - Middle East and Africa
Indirect Presence - Latin America
Breadth of Applications Served
New Industry Verticals
Industry VerticalsIT and Telecom | BFSI | Healthcare and Life Sciences | Government and Public Sector | Media and Entertainment | Manufacturing | Retail and Consumer Goods | Energy and Utilities | Transportation and Logistics | Other Industry Verticals |
Channel Strategy and Fit
Partner EcosystemDistributors | System Integrators | Value Added Resellers (VAR) | Consultants | OEMs | Managed Service Providers | Other Partner Ecosystem |
Strategy to Address New Target Audience
Effectiveness of Organic Growth Strategy
No. of New Products Launched
No. of New Customers in Last 3 Years
Business Expansion Strategy
Mergers and Acquisitions Strategy
No. of Mergers and Acquisitions
No. of Joint Ventures
No. of Partnerships and Collaborations
Total Funding Amount
Testing Telecom Capability
Strategic Quality Partner