APPIER INC in Artificial Intelligence in Retail

Appier is a leading artificial intelligence company which has a proactive marketing automation platform AIQUA which helps marketer harness the power of artificial intelligence to understand customer behavior and engage users with AI-based messages across channels. AIQUA addresses challenges so that marketers can engage and retain customers to boost their lifetime value. It can benefit organizations with proven AI models that help them understand the behavior and interests of audiences outside of owned channels like websites or apps, and combine these external digital footprints with their own customer data.

USP :

Appier is a customer engagement platform that enables to engage audience based on customers behavior inside and outside of app or website environment. It helps in leveraging artificial intelligence to increase conversions across devices on marketing owned channels. It is a data science platform that unifies and enriches existing customer data to help better understand the audience and run AI models easily to predict their future actions. The company helps in predicting customer behavior and cost-effective bidding price based on user behavior.

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APPIER INC detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Product Offerings
1.85
3.25
3.40
Product Features and Functionality
2.35
3.80
3.80
Product Differentiation
3.40
3.40
3.40
Product Quality and Reliability
3.20
3.50
3.35
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

APPIER INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Asia-Pacific

    17 Participants

REGIONS
Asia-Pacific
STRENGTHS
  • Product Maturity / Solutions/Services offered
    Platform
  • Product Maturity / End User
    Large Enterprises (Revenue> 500 Million)
  • Product Maturity / End User
    Medium Enterprises (100 Million<Revenue<500 Million)
  • Product Maturity / End User
    Small Enterprise (Revenue< 100 Million)
  • Product Maturity / Type of Retail Support
    On-Site Support
  • Product Maturity
    Product Differentiation
  • Product Maturity
    Product Quality and Reliability
  • Product Maturity / Type of Retail Support
    Remote Support
  • Company Maturity / Which of the following financial sector f...
    Customer data analysis
  • Company Maturity / Which of the following financial sector f...
    Inventory and Demand Planning
  • Company Maturity / Which of the following financial sector f...
    Payment Services mangement
  • Company Maturity / Which of the following financial sector f...
    Price Optimization
  • Company Maturity / Which of the following financial sector f...
    Virtual Assistant
  • Company Maturity / Which of the following financial sector f...
    Visual Search
  • Company Maturity / Geographic Footprint
    Channel Partners - Asia Pacific
  • Company Maturity / Geographic Footprint
    Direct presence - Asia-Pacific
  • Company Maturity / Geographic Footprint
    Sales offices/development centers - Asia-Pacific
  • Product Maturity / Support Services
    Customer Support
  • Product Maturity / Pre-sales Activities
    Dedicated Account Manager (DAM)
  • Company Maturity / What percentage of FY2016 revenue (approx...
    North America
WEAKNESSES
  • Product Maturity / Offerings
    Services
  • Product Maturity / Solutions/Services offered
    Software Tools
  • Product Maturity / Core features
    Pricing and Promotion
  • Product Maturity / Solutions/Services offered
    Consulting & Training
  • Product Maturity / Solutions/Services offered
    Support & Maintenance
  • Company Maturity / How much percentage of your FY2016 revenu...
    Others- FY2016 revenue
  • Company Maturity / How much percentage of your FY2016 revenu...
    Predictive Merchandising
  • Company Maturity / How much percentage of your FY2016 revenu...
    Programmatic Advertising
  • Company Maturity / Which of the following financial sector f...
    Others - financial sector feature
  • Company Maturity / Which of the following financial sector f...
    Product Recommendation
  • Company Maturity / Geographic Footprint
    Channel Partners - Europe
  • Company Maturity / Geographic Footprint
    Channel Partners-Latin America
  • Company Maturity / Geographic Footprint
    Channel Partners - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Channel Partners - North America
  • Company Maturity / Geographic Footprint
    Direct presence - Europe
  • Company Maturity / Geographic Footprint
    Direct presence - Latin America
  • Company Maturity / Geographic Footprint
    Direct presence - Middle East and Africa
  • Company Maturity / Geographic Footprint
    Direct presence - North America
  • Company Maturity / Geographic Footprint
    Sales offices/development centers - Europe
  • Company Maturity / Geographic Footprint
    Sales offices/development centers - Latin America
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TOP FEATURES
  • Product Features and Functionality
    End User
  • End User
    Small Enterprise (Revenue< 100 Million)
  • Type of Retail Support
    On-Site Support
  • Support Services
    Sales Support
  • End User
    Medium Enterprises (100 Million<Revenue<500 ..
  • Pre-sales Activities
    Dedicated Account Manager (DAM)
  • Product Features and Functionality
    Core features
  • Product Features and Functionality / Solutions
    Services offered
  • Pre-sales Activities
    Product Demos
  • Type of Retail Support
    Remote Support

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