The media and entertainment industry consists of companies in film, print, radio, and television fields. The major functionality of this industry depends on understanding the viewer behaviors for understanding their likes and dislikes. Physical and behavioral biometric technologies prove to be advantageous for the industry to identify and measure its audience feedback. This feedback can be later analyzed to provide a better viewer engagement. Biometric tools are used to extract as well as to measure the relevant viewer information from various media platforms. Additionally, biometric technology is also used in the gaming industry to improve player experience. Moreover, the media and entertainment industry is vulnerable to unethical practices such as piracy, over billing, fake invoicing, and data thefts, which increase revenue losses. It is a challenge for this industry to prevent this data from vulnerabilities. This has encouraged them to deploy payment security solution. Moreover, the payment security solution is helping this industry to comply with PCI DSS regulatory compliance. A cyber-attack on these industries can lead to a huge impact on the critical business applications. Thus, media and entertainment organizations are increasingly deploying the cutting-edge biometrics-as-a-service offerings to protect their systems from frauds.