Clickstream Analytics Software is a powerful tool to generate valuable business insights from the clickstream data. It collects, analyzes, and reports the aggregate data about which pages the visitor visits on the website and in what order. Clickstream Analytics Software enables organizations to better understand customers’ interactions with the brand and helps gain deeper business insights to optimize their business.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The competitive landscape includes the analysis of business strategies and product offerings of the key players in the Clickstream Analytics Software. The vendors are placed into four categories based on their performance in each criterion: Vanguards, Innovators, Emerging, and Dynamic. We have evaluated the top 25 vendors that include Adobe, Google, IBM, Oracle, Microsoft, SAP, AT Internet, Connexity, Splunk, Webtrends, Vlocity, HPE, Talend, Jumpshot, IRI, SYNTASA, Quantcast, Astronomer, Inc., Striim, Happiest Minds, Opentracker, OpenText, Hubspot, comScore, and Verto Analytics.

VISIONARY LEADERS

Vendors who fall into this category receive high scores for most evaluation criteria under Clickstream Analytics Software. They have a strong and established product portfolio and have a very strong market presence. They provide mature and reputable Clickstream Analytics Software. They also have strong business strategies. The companies who fall under this category are, AT Internet, Google, IBM, Microsoft, Oracle, and SAP.

INNOVATORS

Innovators in the MicroQuadrant are vendors that have demonstrated substantial product innovations as compared to their competitors. They have a very focused product portfolio. However, they do not have a very strong growth strategy for their overall business. The companies including Connexity, HPE, Jumpshot, Splunk, Talend, Verto Analytics, and Webtrends fall under Clickstream Analytics Software category.

DYNAMIC DIFFERENTIATORS

The dynamic vendors in MicroQuadrant are the frontrunners of the market. They have very strong business strategies compared to other vendors. They have very strong expansion throughout the world, subsequently, these players acquire various SME’s to expand their geographical base, strengthen its product portfolio, and kill the competition. They can be at emerging or innovators stage regarding Clickstream Analytics Software. The companies such as IRI, OpenText, and Vlocity fall under dynamics section.

EMERGING COMPANIES

These are vendors with niche product offering and are starting to gain their position in the market. They do not have much strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before getting significant traction. The emerging companies in the Clickstream Analytics Software category are Astronomer, Inc., comScore, Happiest Minds, HubSpot, Opentracker, Quancast, Striim, and SYNTASA.

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EVALUATION CRITERIA

Below criteria are most commonly used for comparing Clickstream Analytics Software tools.
  • Breadth and Depth of Product Offerings
    • Products / Solutions Offered
    • Product Variants
    • Services Offered
      • Education & Training
      • Support & Maintenance
      • Managed Services
      • Consulting Services
      • Deployment & Integration Services
  • Product Features and Functionality
    • Self-service Capabilities
    • Product Features
      • Data Discovery
      • Data Transformation
      • Data Integration
      • Data Quality
      • Data Security
      • Metadata Management
      • Data Governance
      • Data Orchestration
      • Data Visualization
      • Other Features/Functions
  • Delivery
    • Solution Delivery
      • Delivery - Direct
      • Delivery - Through Partners / Third-Party Vendors / MSSPs/ISV
    • Preferred Mode of Delivery
      • Subscription / Licensing
      • Per User Basis
    • End-Users
      • Data Scientists
      • Application Developers
      • Business Analysts
      • Consultants
    • Deployment Mode
      • Hosted / On-Cloud
      • Hybrid
      • On-Premise
  • Business Applications
    • Use Cases
      • Click path optimization
      • Customer Analysis
      • Website/Application Optimization
      • Personalized Marketing
      • Traffic Analysis
      • Basket analysis
      • Others - solution/product
  • Support and Services
    • Level of Support
    • Customer Redressal Mechanism/Program
    • Support Services
      • Technical Support
      • Customer Support
      • Sales Support
    • Medium of Delivery of Support Services
      • On-Site Support
      • Remote Support

TOP VENDORS (24)

  • 1

    Microsoft ClickStream Analytics Azure is a fully managed cloud-based, real-time event processing engine. It facilitates real-time computations for data streaming from devices, sensors, websites, social media, applications, infrastructure systems, and so on.

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    • Enterprise
    • Washington, USA
    • Founded: 1975
    • More than $100 BN
    • 1,00,001 to 5,00,000
  • 2

    Oracle provides ‘Oracle CX Cloud Suite,' a comprehensive set of applications for marketing, sales, commerce, and services on an integrated CX (Customer Experience) platform which collects, analyzes, and shares data in real-time.

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    • Enterprise
    • California, USA
    • Founded: 1977
    • $10BN to $50BN
    • 1,00,001 to 5,00,000
  • 3

    Adobe caters to clickstream market through its analytics product, Adobe Analytics. Adobe Analytics is one of the many products offered under the Adobe Marketing Cloud. It delivers analysis, visualizations, and reporting for customer data.

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    • Enterprise
    • California, US
    • Founded: 1982
    • $5BN to $10BN
    • 20,001 to 25,000
  • 4

    Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation.

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    • Enterprise
    • California, US
    • Founded: 1998
    • More than $100 BN
    • 75,001 to 1,00,000
  • 5

    SAP Clickstream Analytics is about SAP Hybris Marketing Cloud, a cloud-based marketing solution offered in SAP Hybris which is an enterprise-level customer engagement and multichannel eCommerce software suite.

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    • Enterprise
    • Weinheim, Germany
    • Founded: 1972
    • $10BN to $50BN
    • 75,001 to 1,00,000
  • 6

    IBM Digital Analytics or IBM Clickstream Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.

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    • Enterprise
    • New York, USA
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • 7

    AT Internet registers its presence in the clickstream market with its analytics suite that provides users with a unified, real-time view of visitor’s activities on their website, mobile sites, and mobile app.

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    • Enterprise
    • Bordeaux, France
    • Founded: 1996
    • 101 to 500
  • 8

    HPE offers its products to organizations of all sizes in accordance to collect, manage, and analyze the huge amount of customer data generated from various sources, such as web logs, social media, third-party analytics tools, traditional records, organizational database, and clickstream data.

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    • Enterprise
    • California, USA
    • Founded: 2015
    • $10BN to $50BN
    • 10,001 to 15,000
  • 9

    Splunk Clickstream Analytics is offered through Splunk Enterprise product, namely, digital intelligence solution. It enables to gather end-to-end data of the customer interactions generated through numerous digital channels covering web, mobile, offline channels, and social media streams.

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    • Enterprise
    • San Francisco, California, US
    • Founded: 2003
    • $500MN to $1BN
    • 1,001 to 5,000
  • 10

    Talend provides clickstream analytics through its data integration platform which enables to understand online behavior of the customer. It deals with a large amount of data by using Hadoop and MapReduce, which makes analysis feasible, and create a graphical dashboard in order to present it to the executive team for better decision-making.

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    • SME
    • California, USA
    • Founded: 2005
    • $51MN to $100MN
    • 501 to 1,000
  • 11

    Connexity Clickstream Analytics provides various marketing solutions including search marketing, audience insights, targeted display advertising, and syndicated product listings. The company provides clickstream and search data analytics through Hitwise Competitive Intelligence.

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    • SME
    • Santa Monica, California, US
    • Founded: 1996
    • $101MN to $500MN
    • 101 to 500
  • 12

    Jumpshot offers clickstream analytics through various solutions including site analysis, data feeds, search feed, marketplace report, campaign effectiveness, audiences, and audience analytics. Clickstream data provides valuable audience insights, analytics, and audiences to target at new levels of specification.

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    • Enterprise
    • San Francisco, California, US
    • Founded: 2015
    • 101 to 500
    • Enterprise
    • Ontario, Canada
    • Founded: 1991
    • $1BN to $5BN
    • 501 to 1,000
  • 14

    Webtrends caters to various organizations through its comprehensive set of solutions which are scalable, integrated, and easy-to-use. The company’s digital analytics products enable the analysis and reporting of the website traffic in accordance with the number of visitors visiting a web site, and their visiting time.

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    • SME
    • Portland, Oregon, US
    • Founded: 1993
    • $101MN to $500MN
    • 101 to 500
  • 15
    • SME
    • Chicago, Illinois, United States
    • Founded: 1979
    • 1,001 to 5,000
  • 16

    Vlocity clickstream analytics platform offers Vlocity Clickstream Analytics App, which is driven by Salesforce Wave Analytics. It provides operational data and comprehensive clickstream data generated through customer’s interactions while navigating on the company website.

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    • Startup
    • San Francisco, California, US
    • Founded: 2014
    • Below $10 MN
    • 51 to 100
    • SME
    • San Francisco, California, US
    • Founded: 2006
    • $101MN to $500MN
    • 501 to 1,000
    • Enterprise
    • Reston, VA, US
    • Founded: 1999
    • $101MN to $500MN
    • 501 to 1,000
    • SME
    • Cambridge, Massachusetts, US
    • Founded: 2006
    • $101MN to $500MN
    • 1,001 to 5,000
    • SME
    • 501 to 1,000
    • Startup
    • Cincinnati, Ohio, US
    • Founded: 2015
    • 1 to 50
    • Enterprise
    • 501 to 1,000
    • Startup
    • Eindhoven, Netherlands
    • Founded: 2003
    • 1 to 50
    • Startup
    • Herndon, Virginia, US
    • Founded: 2014
    • Below $10 MN
    • 101 to 500

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