Clickstream Analytics Software

  • Microsoft ClickStream Analytics Azure is a fully managed cloud-based, real-time event processing engine. It facilitates real-time computations for data streaming from devices, sensors, websites, social media, applications, infrastructure systems, and so on.

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    • Enterprise
    • Washington, USA
    • Founded: 1975
    • More than $100 BN
    • 1,00,001 to 5,00,000
  • Oracle provides ‘Oracle CX Cloud Suite,' a comprehensive set of applications for marketing, sales, commerce, and services on an integrated CX (Customer Experience) platform which collects, analyzes, and shares data in real-time.

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    • Enterprise
    • California, USA
    • Founded: 1977
    • $10BN to $50BN
    • 1,00,001 to 5,00,000
  • Adobe caters to clickstream market through its analytics product, Adobe Analytics. Adobe Analytics is one of the many products offered under the Adobe Marketing Cloud. It delivers analysis, visualizations, and reporting for customer data.

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    • Enterprise
    • California, USA
    • Founded: 1982
    • $5BN to $10BN
    • 10,001 to 15,000
  • Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation.

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    • Enterprise
    • California, USA
    • Founded: 1998
    • More than $100 BN
    • 75,001 to 1,00,000
  • SAP Clickstream Analytics is about SAP Hybris Marketing Cloud, a cloud-based marketing solution offered in SAP Hybris which is an enterprise-level customer engagement and multichannel eCommerce software suite.

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    • Enterprise
    • Weinheim, Germany
    • Founded: 1972
    • $10BN to $50BN
    • 75,001 to 1,00,000
  • IBM Digital Analytics or IBM Clickstream Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.

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    • Enterprise
    • New York, USA
    • Founded: 1911
    • $50BN to $100BN
    • 1,00,001 to 5,00,000
  • AT Internet registers its presence in the clickstream market with its analytics suite that provides users with a unified, real-time view of visitor’s activities on their website, mobile sites, and mobile app.

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    • Enterprise
    • Bordeaux, France
    • Founded: 1995
    • Below $10 MN
    • 101 to 500
  • HPE offers its products to organizations of all sizes in accordance to collect, manage, and analyze the huge amount of customer data generated from various sources, such as web logs, social media, third-party analytics tools, traditional records, organizational database, and clickstream data.

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    • Enterprise
    • California, USA
    • Founded: 2015
    • $10BN to $50BN
    • 1,00,001 to 5,00,000
  • Splunk Clickstream Analytics is offered through Splunk Enterprise product, namely, digital intelligence solution. It enables to gather end-to-end data of the customer interactions generated through numerous digital channels covering web, mobile, offline channels, and social media streams.

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    • Enterprise
    • San Francisco, California, US
    • Founded: 2003
    • $500MN to $1BN
    • 1,001 to 5,000
  • Talend provides clickstream analytics through its data integration platform which enables to understand online behavior of the customer. It deals with a large amount of data by using Hadoop and MapReduce, which makes analysis feasible, and create a graphical dashboard in order to present it to the executive team for better decision-making.

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    • SME
    • California, USA
    • Founded: 2005
    • $101MN to $500MN
    • 501 to 1,000
  • Connexity Clickstream Analytics provides various marketing solutions including search marketing, audience insights, targeted display advertising, and syndicated product listings. The company provides clickstream and search data analytics through Hitwise Competitive Intelligence.

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    • SME
    • Santa Monica, California, US
    • Founded: 1996
    • $101MN to $500MN
    • 101 to 500
  • Jumpshot offers clickstream analytics through various solutions including site analysis, data feeds, search feed, marketplace report, campaign effectiveness, audiences, and audience analytics. Clickstream data provides valuable audience insights, analytics, and audiences to target at new levels of specification.

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    • Enterprise
    • San Francisco, California, US
    • Founded: 2015
    • Below $10 MN
    • 101 to 500
  • Open Text Cloud deliver enterprise information management (EIM) solutions in the cloud to create the Information Advantage. It gives full control of its cloud services, features, capabilities and certifications. Its cloud operations are SOC and ISO compliant and capable of supporting GDPR and other regional and industry-specific compliance policies and legislation.

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    • Enterprise
    • Ontario, Canada
    • Founded: 1991
    • $1BN to $5BN
    • 10,001 to 15,000
  • Webtrends caters to various organizations through its comprehensive set of solutions which are scalable, integrated, and easy-to-use. The company’s digital analytics products enable the analysis and reporting of the website traffic in accordance with the number of visitors visiting a web site, and their visiting time. It provides SharePoint which is designed to understand the details on user behaviour and increases ROI. 

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    • SME
    • Portland, Oregon, US
    • Founded: 1993
    • $101MN to $500MN
    • 101 to 500
  • IRI has developed various analytical solutions for businesses and marketing associations, including clickstream analytics. They have focused on clickstream data warehousing (CDW) which can be used for pattern analysis, customer segmentation and website traffic reports. Useful information helps enhance your website, content and banner ads as it aims at better customer satisfaction. Such analysis depends on your file sizes, and the main challenge is data reduction, integration and manipulation to get accurate results.

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    • SME
    • Chicago, Illinois, United States
    • Founded: 1979
    • $1BN to $5BN
    • 1,001 to 5,000
  • Vlocity clickstream analytics platform offers Vlocity Clickstream Analytics App, which is driven by Salesforce Wave Analytics. It provides operational data and comprehensive clickstream data generated through customer’s interactions while navigating on the company website.

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    • Startup
    • San Francisco, California, US
    • Founded: 2014
    • $101MN to $500MN
    • 501 to 1,000
  • Quantcast is the software any ethical enterprise should incorporate. While it will offer the data and thorough analysis, it focuses on the vital aspect of clickstream analytics: Knowing your customer. In other words, it enables enterprises to have a personal approach to their customer by reading their demographics and understanding their actions. As the primary focus on providing data relevant to learning about customers, it assists businesses in making ideal marketing strategies. 

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    • SME
    • San Francisco, California, US
    • Founded: 2006
    • $101MN to $500MN
    • 501 to 1,000
  • Comscore is one of the most trusted data measurement tools available in the digital platform. It offers a clickstream analytics software that performs a thorough analysis of every stream and connects the dots. With proper planning, transaction, and evaluation, you will also receive helpful insights. It is a complete package for anyone seeking to maintain a sustaining state on the digital media. In short, it offers data regarding what truly matters for the customers. Thus, the company can plan accordingly. 

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    • Enterprise
    • Reston, VA, US
    • Founded: 1999
    • $101MN to $500MN
    • 1,001 to 5,000
  • Hubspot is bringing you one of the best clickstream analytics software to boost the growth of your business. It enables an enterprise to keep track of the visitors on their platform, from known customers to unknown guests. The platform offers data regarding the most visited services and the performance of the overall website. Hubspot’s software provides detailed information regarding all the marketing assets of the enterprise like E-mails, Social Media, website and calls

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    • SME
    • Massachusetts, USA
    • Founded: 2006
    • $101MN to $500MN
    • 1,001 to 5,000
  • Happiest Minds Technologies introduce Click Astra as their clickstream analytics software. It is efficient in data preparation. An enterprise will find information from the customer’s Behaviour, what they buy, where they click, and how much time they spend. While most of the platforms only offer real-time or ‘recent’ activity tracks, Click Astra also analyzes their history actions and predicts their patterns more precisely. Hence, if you’re seeking cost-efficient analytics platform, Happiest Minds is a perfect choice.

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    • SME
    • Karnataka, India
    • Founded: 2011
    • $51MN to $100MN
    • 1,001 to 5,000
  • Astronomer provides organizations with the customer data from website or app.

    • Startup
    • Cincinnati, Ohio, US
    • Founded: 2015
    • Below $10 MN
    • 1 to 50
  • Striim has developed various solutions for on-premise and cloud-based enterprises. They have worked constructively on developing innovative products to move data continuously and manage them in real-time. Thereby, they also have a strong analytics team which has worked extensively in clickstream analysis. Striim ensures excellent speed and perfect results on a patented platform which has been marked to be enterprise-grade. It effectively delivers accurate data as per your requirements and adapts it in the right format for smooth operations.

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    • Enterprise
    • California, USA
    • Founded: 2012
    • Below $10 MN
    • 51 to 100
  • Opentracker works by expanding its analytics to the complete spectrum of digital platforms. It tracks all the relevant information on the digital world related to the enterprise. The performance of Opentracker is rapid, with real-time responses while it offers flexible set-up options. It also has world-class customer support for a seamless experience. With Opentracker, one can keep track of all clickstream activities like logins, clicks, forms and download information. A complete analytics software. 

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    • Startup
    • Eindhoven, Netherlands
    • Founded: 2003
    • 1 to 50
  • Syntasa has worked extensively being an AI platform to develop solutions for various marketers, data scientists and data engineers. They have developed systems to decode clickstream data and thereby disclose the full potential of your enterprise. They have three key modules, namely the Synthesizer, Composer and Orchestrator. They help in applying AI models to develop into intelligent experiences which can enhance the relationship with customers and more. These modules have their actions to work on data and activate their best potential.

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    • Startup
    • Herndon, Virginia, US
    • Founded: 2012
    • Below $10 MN
    • 101 to 500

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Clickstream Analytics Software tools.
4.04
3.99
3.81
  • Breadth and Depth of Product Offerings

    • Products / Solutions Offered

    • Product Variants

    • Services Offered

      Education & Training | Support & Maintenance | Managed Services | Consulting Services | Deployment & Integration Services | Other Services |
  • Product Features and Functionality

    • Self-service Capabilities

    • Product Features

      Data Discovery | Data Transformation | Data Integration | Data Quality | Data Security | Metadata Management | Data Governance | Data Lineage | Data Orchestration | Data Visualization | Other Features/Functions |
  • Delivery

    • Solution Delivery

      Delivery - Direct | Delivery - Through Partners / Third-Party Vendors |
    • Preferred Mode of Delivery

      Full Time Equivalent | Subscription / Licensing | Per User Basis |
    • End-Users

      Data Scientists | Application Developers | Business Analysts | Consultants | Other End-User catered |
    • Deployment Mode

      Hosted / On-Cloud | Hybrid | On-Premise |
  • Business Applications

    • Use Cases

      Click path optimization | Customer Analysis | Website/Application Optimization | Personalized Marketing | Traffic Analysis | Basket analysis | Others - solution/product |
  • Support and Services

    • Level of Support

    • Customer Redressal Mechanism/Program

    • Support Services

      Technical Support | Customer Support | Sales Support | Other Support Services |
    • Medium of Delivery of Support Services

      On-Site Support | Remote Support |
  • Geographic Footprint

    • Direct Presence - North America

    • Direct Presence - Europe

    • Direct Presence - Asia-Pacific

    • Direct Presence - Middle East and Africa

    • Direct Presence - Latin America

    • Sales Office - North America

    • Sales Office - Europe

    • Sales Office - Middle East and Africa

    • Sales Office - Asia-Pacific

    • Sales Office - Latin America

    • Indirect Presence - North America

    • Indirect Presence - Europe

    • Indirect Presence - Asia-Pacific

    • Indirect Presence - Middle East and Africa

    • Indirect Presence - Latin America

  • Breadth of Applications Served

    • Customized Solutions

    • New Industry Verticals

    • % Revenue from Industry Verticals

      Revenue - BFSI | Revenue - Travel and Hospitality | Revenue - Energy and Utilities | Revenue - Retail and Consumer Goods | Revenue - Healthcare and Life Sciences | Revenue - Manufacturing | Revenue - Government and Public Sector | Revenue - Transportation and Logistics | Revenue - IT and Telecom | Revenue - Media and Entertainment | Revenue - Education | Revenue - Other Industry Verticals |
    • Industry Verticals

      Energy and Utilities | BFSI | Travel and Hospitality | Retail and Consumer Goods | Manufacturing | Healthcare and Life Sciences | IT and Telecom | Government and Public Sector | Transportation and Logistics | Education | Other Industry Verticals | Media and Entertainment |
  • Channel Strategy and Fit

    • Distributors

    • Strategy to Address New Target Audience

    • Partner Ecosystem

      System Integrators | Distributors | Value Added Resellers (VAR) | Consultants | OEMs | Managed Service Providers | Other Partner Ecosystem |
  • Viability

    • Revenue

    • Revenue Growth Rate (Y-o-Y)

    • R&D Spend

    • No. of Customers

    • % Revenue from Regions

      Revenue - North America | Revenue - Europe | Revenue - Asia-Pacific | Revenue - Middle East and Africa | Revenue - Latin America |
  • Effectiveness of Organic Growth Strategy

    • No. of New Products Launched

    • No. of New Customers in Last Three Years

    • Business Expansion Strategy

  • Mergers and Acquisitions Strategy

    • No. of Mergers and Acquisitions

    • No. of Partnerships and Collaborations

    • No. of Joint Ventures

  • Website Optimization

  • Traffic Analysis

  • Customer Analysis

  • Basket Analysis and Personalization

  • Total Funding Amount

  • Revenue

  • Funding Status

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