By tracking and analyzing their customer’s clicks, Communication Service Providers (CSPs) can understand their preferences and buying behavior. For example, if clickstreams of an individual shows that the customer has been researching specific products, the CSP can send targeted promotions or offers to that individual customer. Combining this data with customer call logs, usage and customer satisfaction data, and social media data, CSPs can have better understanding of their customer preferences and behavior, and they can make adequate recommendations including cross-selling new services, pricing plans, or make targeted offers. Further, CSPs can use clickstream data to calculate the speed of downloaded data. Analysis of this data provides the CSP the opportunity to understand throughput speeds at the tower level, as well as handset speeds. With these insights, CSPs can analyze network traffic in real time, and optimize their quality of service and routing. This enables them to respond to fluctuations in traffic and reallocate bandwidth as required.
Clickstream Analytics Software in IT and Telecom
360Quadrant For Clickstream Analytics Software, Q2 2022
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Open Text Cloud deliver enterprise information management (EIM) solutions in the cloud to create the Information Advantage. It gives full control of its cloud services, features, capabilities and certifications. Its cloud operations are SOC and ISO compliant and capable of supporting GDPR and other regional and industry-specific compliance policies and legislation.
IRI has developed various analytical solutions for businesses and marketing associations, including clickstream analytics. They have focused on clickstream data warehousing (CDW) which can be used for pattern analysis, customer segmentation and website traffic reports. Useful information helps enhance your website, content and banner ads as it aims at better customer satisfaction. Such analysis depends on your file sizes, and the main challenge is data reduction, integration and manipulation to get accurate results.
Quantcast is the software any ethical enterprise should incorporate. While it will offer the data and thorough analysis, it focuses on the vital aspect of clickstream analytics: Knowing your customer. In other words, it enables enterprises to have a personal approach to their customer by reading their demographics and understanding their actions. As the primary focus on providing data relevant to learning about customers, it assists businesses in making ideal marketing strategies.
Comscore is one of the most trusted data measurement tools available in the digital platform. It offers a clickstream analytics software that performs a thorough analysis of every stream and connects the dots. With proper planning, transaction, and evaluation, you will also receive helpful insights. It is a complete package for anyone seeking to maintain a sustaining state on the digital media. In short, it offers data regarding what truly matters for the customers. Thus, the company can plan accordingly.
HubSpot Sales is one of the best clickstream analytics software to boost the growth of your business. It enables an enterprise to keep track of the visitors on their platform, from known customers to unknown guests. The platform offers data regarding the most visited services and the performance of the overall website. HubSpot Sales provides detailed information regarding all the marketing assets of the enterprise like E-mails, Social Media, website, and calls
Happiest Minds Technologies introduce Click Astra as their clickstream analytics software. It is efficient in data preparation. An enterprise will find information from the customer’s Behaviour, what they buy, where they click, and how much time they spend. While most of the platforms only offer real-time or ‘recent’ activity tracks, Click Astra also analyzes their history actions and predicts their patterns more precisely. Hence, if you’re seeking cost-efficient analytics platform, Happiest Minds is a perfect choice.
Striim has developed various solutions for on-premise and cloud-based enterprises. They have worked constructively on developing innovative products to move data continuously and manage them in real-time. Thereby, they also have a strong analytics team which has worked extensively in clickstream analysis. Striim ensures excellent speed and perfect results on a patented platform which has been marked to be enterprise-grade. It effectively delivers accurate data as per your requirements and adapts it in the right format for smooth operations.
Opentracker works by expanding its analytics to the complete spectrum of digital platforms. It tracks all the relevant information on the digital world related to the enterprise. The performance of Opentracker is rapid, with real-time responses while it offers flexible set-up options. It also has world-class customer support for a seamless experience. With Opentracker, one can keep track of all clickstream activities like logins, clicks, forms and download information. A complete analytics software.