Clickstream Analytics Software in IT and Telecom

By tracking and analyzing their customer’s clicks, Communication Service Providers (CSPs) can understand their preferences and buying behavior. For example, if clickstreams of an individual shows that the customer has been researching specific products, the CSP can send targeted promotions or offers to that individual customer. Combining this data with customer call logs, usage and customer satisfaction data, and social media data, CSPs can have better understanding of their customer preferences and behavior, and they can make adequate recommendations including cross-selling new services, pricing plans, or make targeted offers. Further, CSPs can use clickstream data to calculate the speed of downloaded data. Analysis of this data provides the CSP the opportunity to understand throughput speeds at the tower level, as well as handset speeds. With these insights, CSPs can analyze network traffic in real time, and optimize their quality of service and routing. This enables them to respond to fluctuations in traffic and reallocate bandwidth as required.

TOP VENDORS
In Clickstream Analytics Software

  1. MICROSOFT CORPORATION
    0 Reviews
    4.0
  2. ORACLE CORPORATION
    0 Reviews
    4.0
  3. ADOBE SYSTEMS INCORPORATED
    0 Reviews
    3.8

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Clickstream Analytics Software in IT and Telecom Quadrant

Comparing [object Object] vendors in Clickstream Analytics Software across 145 criteria.
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KEY BUYING CRITERIA

Below criteria are most commonly used for comparing Clickstream Analytics Software tools.
Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.65
4.65
4.40
Product Features and Functionality
3.90
4.70
2.90
Delivery
3.65
3.70
3.85
Business Applications
5.00
4.95
5.00
Support and Services
4.60
4.70
4.40
LEAST IMPORTANT LESS IMPORTANT

TOP VENDORS

  • Microsoft offers Azure Stream Analytics that is a fully managed cloud-based, real-time event processing engine. It facilitates real-time computations for data streaming from devices, sensors, websites, social media, applications, infrastructure systems, and so on.

    BUYERS
    VENDORS
    EXPERTS
    4.0
    ANALYSTS
     
    • Enterprise
    • Washington, US
    • Founded: 1975
    • More than $100 BN
    • 1,00,001 to 5,00,000
  • Oracle provides ‘Oracle CX Cloud Suite,' a comprehensive set of applications for marketing, sales, commerce, and services on an integrated CX (Customer Experience) platform which collects, analyzes, and shares data in real-time.

    BUYERS
    VENDORS
    EXPERTS
    4.0
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1977
    • 1,00,001 to 5,00,000
  • Adobe caters to clickstream market through its analytics product, Adobe Analytics. Adobe Analytics is one of the many products offered under the Adobe Marketing Cloud. It delivers analysis, visualizations, and reporting for customer data.

    BUYERS
    VENDORS
    EXPERTS
    3.8
    ANALYSTS
     
    • Enterprise
    • San Jose, California, United States
    • Founded: 1982
    • $5BN to $10BN
    • 15,001 to 20,000
  • Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation.

    BUYERS
    VENDORS
    EXPERTS
    3.8
    ANALYSTS
     
    • Enterprise
    • California, US
    • Founded: 1998
    • More than $100 BN
    • 75,001 to 1,00,000
  • SAP caters to the clickstream market with its SAP Hybris Marketing Cloud, a cloud-based marketing solution offered in SAP Hybris which is an enterprise level customer engagement and multichannel eCommerce software suite.

    BUYERS
    VENDORS
    EXPERTS
    3.7
    ANALYSTS
     
    • Enterprise
    • Walldorf, Germany
    • Founded: 1972
    • 501 to 1,000
  • IBM offers IBM Digital Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.

    BUYERS
    VENDORS
    EXPERTS
    3.6
    ANALYSTS
     
    • Enterprise
    • New York, US
    • Founded: 1911
    • $50 BN to $100 BN
    • 1,00,001 to 5,00,000
  • HPE offers its products to organizations of all sizes in accordance to collect, manage, and analyze the huge amount of customer data generated from various sources, such as web logs, social media, third-party analytics tools, traditional records, organizational database, and clickstream data.

    BUYERS
    VENDORS
    EXPERTS
    3.0
    ANALYSTS
     
    • Enterprise
    • Palo Alto, California, United States
    • Founded: 2015
    • 10,001 to 15,000
  • Splunk offers clickstream analytics through Splunk Enterprise product, namely, digital intelligence solution. It enables to gather end-to-end data of the customer interactions generated through numerous digital channels covering web, mobile, offline channels, and social media streams.

    BUYERS
    VENDORS
    EXPERTS
    2.9
    ANALYSTS
     
    • Enterprise
    • San Francisco, California, US
    • Founded: 2003
    • $500MN to $1BN
    • 1,001 to 5,000
  • Talend provides clickstream analytics through its data integration platform which enables to understand online behavior of the customer. It deals with a large amount of data by using Hadoop and MapReduce, which makes analysis feasible, and create a graphical dashboard in order to present it to the executive team for better decision-making.

    BUYERS
    VENDORS
    EXPERTS
    2.7
    ANALYSTS
     
    • SME
    • Redwood City, California, US
    • Founded: 2005
    • $51MN to $100MN
    • 501 to 1,000
  • Connexity provides various marketing solutions including search marketing, audience insights, targeted display advertising, and syndicated product listings. The company provides clickstream and search data analytics through Hitwise Competitive Intelligence.

    BUYERS
    VENDORS
    EXPERTS
    2.6
    ANALYSTS
     
    • SME
    • Santa Monica, California, US
    • Founded: 1996
    • $101MN to $500MN
    • 101 to 500
  • Jumpshot offers clickstream analytics through various solutions including site analysis, data feeds, search feed, marketplace report, campaign effectiveness, audiences, and audience analytics. Clickstream data provides valuable audience insights, analytics, and audiences to target at new levels of specification.

    BUYERS
    VENDORS
    EXPERTS
    2.5
    ANALYSTS
     
    • Enterprise
    • San Francisco, California, US
    • Founded: 2015
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    2.5
    ANALYSTS
     
    • Enterprise
    • Waterloo, Ontario, Canada
    • Founded: 1991
    • $1BN to $5BN
    • 501 to 1,000
  • Webtrends caters to various organizations through its comprehensive set of solutions which are scalable, integrated, and easy-to-use. The company’s digital analytics products enable the analysis and reporting of the website traffic in accordance with the number of visitors visiting a web site, and their visiting time.

    BUYERS
    VENDORS
    EXPERTS
    2.4
    ANALYSTS
     
    • SME
    • Portland, Oregon, US
    • Founded: 1993
    • $101MN to $500MN
    • 101 to 500
  • BUYERS
    VENDORS
    EXPERTS
    2.4
    ANALYSTS
     
    • SME
    • Chicago, Illinois, United States
    • Founded: 1979
    • 1,001 to 5,000
  • Vlocity clickstream analytics platform offers Vlocity Clickstream Analytics App, which is driven by Salesforce Wave Analytics. It provides operational data and comprehensive clickstream data generated through customer’s interactions while navigating on the company website.

    BUYERS
    VENDORS
    EXPERTS
    2.2
    ANALYSTS
     
    • Startup
    • San Francisco, California, US
    • Founded: 2014
    • Below $10 MN
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    1.8
    ANALYSTS
     
    • SME
    • San Francisco, California, US
    • Founded: 2006
    • $101MN to $500MN
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.8
    ANALYSTS
     
    • Enterprise
    • Reston, VA, US
    • Founded: 1999
    • $101MN to $500MN
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.7
    ANALYSTS
     
    • SME
    • Cambridge, Massachusetts, US
    • Founded: 2006
    • $101MN to $500MN
    • 1,001 to 5,000
  • BUYERS
    VENDORS
    EXPERTS
    1.6
    ANALYSTS
     
    • SME
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.4
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000
  • BUYERS
    VENDORS
    EXPERTS
    1.3
    ANALYSTS
     
    • Startup
    • Eindhoven, Netherlands
    • Founded: 2003
    • 1 to 50

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