Media and entertainment leverages the various communication channels to entertain and provide useful information to the people all over the world. It provides news and entertainment through various education, promotional messages, and advertisement. The media comprises news channels, radio, magazines, newspapers, direct mail, billboards, telephone, fax, and internet. The data collected through these channels is in the form of large amount which needs to be analyzed. Clickstream analytics solutions allow to analyze all the data generated through customers’ clicks and follow their path to connect with the customers. Additionally, the clickstream analytics solution expected to generate large revenues from devices such as desktop PCs, smartphones, tablets, e-readers, TVs, games consoles, and wearable gadgets. The media and entertainment industry has been implementing the advanced technologies to analyze its data, in which clickstream data has the largest share.

Frequently Asked Questions

  • What is the impact of Clickstream Analytics Market on the analytics domain as a whole?
    Clickstrem Analytics provides holistic view of customer's online journey. It is the only analytics which loads all the valuable customer information left by users as they click their way through a website. Clickstream Analytics is considered as the superior visualization technique and advanced analytics.
  • Which industries are widely using Clickstream Analytics?
    Clickstream is widely used by BFSI, Travel and Hospitality, Government, Telecommunications and IT, Retail and E-Commerce, Media and Entertainment, Transportation and Logistics industries.
  • What is the expected CAGR of Clickstream Analytics Market?
    Clickstream analytics market is expected to register a CAGR of 14.7% during the forecast period 2019 - 2024. As the population is inclining towards e-commerce and digital revolution is underway, companies are adopting clickstream analytics solutions to track customer's online journey and provide customized offering.
  • What are other applications of Clickstream Analytics?
    Clickstream Market applications are click path optimization, website optimization, basket analysis and personalization and traffic analysis.

Clickstream Analytics Software in Media and Entertainment

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Microsoft ClickStream Analytics Azure is a fully managed cloud-based, real-time event processing engine. It facilitates real-time computations for data streaming from devices, sensors, websites, social media, applications, infrastructure systems, and so on.
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Oracle provides ‘Oracle CX Cloud Suite,' a comprehensive set of applications for marketing, sales, commerce, and services on an integrated CX (Customer Experience) platform which collects, analyzes, and shares data in real-time.
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Adobe caters to clickstream market through its analytics product, Adobe Analytics. Adobe Analytics is one of the many products offered under the Adobe Marketing Cloud. It delivers analysis, visualizations, and reporting for customer data.
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Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation.
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SAP Clickstream Analytics is about SAP Hybris Marketing Cloud, a cloud-based marketing solution offered in SAP Hybris which is an enterprise-level customer engagement and multichannel eCommerce software suite.
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IBM Digital Analytics or IBM Clickstream Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.
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HPE offers its products to organizations of all sizes in accordance to collect, manage, and analyze the huge amount of customer data generated from various sources, such as web logs, social media, third-party analytics tools, traditional records, organizational database, and clickstream data.
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Splunk Clickstream Analytics is offered through Splunk Enterprise product, namely, digital intelligence solution. It enables to gather end-to-end data of the customer interactions generated through numerous digital channels covering web, mobile, offline channels, and social media streams.
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Talend provides clickstream analytics through its data integration platform which enables to understand online behavior of the customer. It deals with a large amount of data by using Hadoop and MapReduce, which makes analysis feasible, and create a graphical dashboard in order to present it to the executive team for better decision-making.
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Connexity Clickstream Analytics provides various marketing solutions including search marketing, audience insights, targeted display advertising, and syndicated product listings. The company provides clickstream and search data analytics through Hitwise Competitive Intelligence.
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Jumpshot offers clickstream analytics through various solutions including site analysis, data feeds, search feed, marketplace report, campaign effectiveness, audiences, and audience analytics. Clickstream data provides valuable audience insights, analytics, and audiences to target at new levels of specification.
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Open Text Cloud deliver enterprise information management (EIM) solutions in the cloud to create the Information Advantage. It gives full control of its cloud services, features, capabilities and certifications. Its cloud operations are SOC and ISO compliant and capable of supporting GDPR and other regional and industry-specific compliance policies and legislation.

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Webtrends caters to various organizations through its comprehensive set of solutions which are scalable, integrated, and easy-to-use. The company’s digital analytics products enable the analysis and reporting of the website traffic in accordance with the number of visitors visiting a web site, and their visiting time. It provides SharePoint which is designed to understand the details on user behaviour and increases ROI. 
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IRI has developed various analytical solutions for businesses and marketing associations, including clickstream analytics. They have focused on clickstream data warehousing (CDW) which can be used for pattern analysis, customer segmentation and website traffic reports. Useful information helps enhance your website, content and banner ads as it aims at better customer satisfaction. Such analysis depends on your file sizes, and the main challenge is data reduction, integration and manipulation to get accurate results.

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Vlocity clickstream analytics platform offers Vlocity Clickstream Analytics App, which is driven by Salesforce Wave Analytics. It provides operational data and comprehensive clickstream data generated through customer’s interactions while navigating on the company website.
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Quantcast is the software any ethical enterprise should incorporate. While it will offer the data and thorough analysis, it focuses on the vital aspect of clickstream analytics: Knowing your customer. In other words, it enables enterprises to have a personal approach to their customer by reading their demographics and understanding their actions. As the primary focus on providing data relevant to learning about customers, it assists businesses in making ideal marketing strategies. 

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HubSpot Sales is one of the best clickstream analytics software to boost the growth of your business. It enables an enterprise to keep track of the visitors on their platform, from known customers to unknown guests. The platform offers data regarding the most visited services and the performance of the overall website. HubSpot Sales provides detailed information regarding all the marketing assets of the enterprise like E-mails, Social Media, website, and calls

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Happiest Minds Technologies introduce Click Astra as their clickstream analytics software. It is efficient in data preparation. An enterprise will find information from the customer’s Behaviour, what they buy, where they click, and how much time they spend. While most of the platforms only offer real-time or ‘recent’ activity tracks, Click Astra also analyzes their history actions and predicts their patterns more precisely. Hence, if you’re seeking cost-efficient analytics platform, Happiest Minds is a perfect choice.

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Astronomer provides organizations with the customer data from website or app.

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Syntasa has worked extensively being an AI platform to develop solutions for various marketers, data scientists and data engineers. They have developed systems to decode clickstream data and thereby disclose the full potential of your enterprise. They have three key modules, namely the Synthesizer, Composer and Orchestrator. They help in applying AI models to develop into intelligent experiences which can enhance the relationship with customers and more. These modules have their actions to work on data and activate their best potential.

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