Retail and eCommerce customers use different platforms for online shopping, and collect information regarding their products of interest among various others. In doing so, they leave behind large trails of digital footprints while engaging in eCommerce interactions. Clickstream analytics can be used to generate valuable business insights from these digital footprints or data logs of customers collected from the online platforms. These digital footprints or data logs comprise thousands, millions, or even billions of user clicks tracked and further analyzed by eCommerce companies and retailers to understand their customers’ navigation paths, and determine what they are viewing, liking, adding to their wish lists or carts, checkouts, and bounces at every point in their shopping journey. Comprehensive analysis of this data enables retailers or marketers to better understand their customers’ interactions with the brand. The clickstream data including data logs captured from online platforms when integrated with structured ERP and CRM data, web media, geo-location, and POS transactional data, specific outbound actions such as customized coupons, promotions, and email campaigns can be created according to predicted customer’s interests. Clickstream data gives retailers and marketers a 360° view of its customers, based on multiple dimensions including shopping basket analysis, preferences expressed on social media platforms, and feedback from marketing campaigns. With clickstream analytics, they can drive sales, reduce inventory expenses, and improve customer lifetime value.

Clickstream Analytics Software in Retail and Consumer Goods Quadrant

Comparing 24 vendors in Clickstream Analytics Software across 184 criteria.

Find the best Clickstream Analytics Software solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Clickstream Analytics Software tools.
  • Breadth and Depth of Product Offerings
    • Products / Solutions Offered
    • Product Variants
    • Services Offered
      • Education & Training
      • Support & Maintenance
      • Managed Services
      • Consulting Services
      • Deployment & Integration Services
  • Product Features and Functionality
    • Self-service Capabilities
    • Product Features
      • Data Discovery
      • Data Transformation
      • Data Integration
      • Data Quality
      • Data Security
      • Metadata Management
      • Data Governance
      • Data Orchestration
      • Data Visualization
      • Other Features/Functions
  • Delivery
    • Solution Delivery
      • Delivery - Direct
      • Delivery - Through Partners / Third-Party Vendors / MSSPs/ISV
    • Preferred Mode of Delivery
      • Subscription / Licensing
      • Per User Basis
    • End-Users
      • Data Scientists
      • Application Developers
      • Business Analysts
      • Consultants
    • Deployment Mode
      • Hosted / On-Cloud
      • Hybrid
      • On-Premise
  • Business Applications
    • Use Cases
      • Click path optimization
      • Customer Analysis
      • Website/Application Optimization
      • Personalized Marketing
      • Traffic Analysis
      • Basket analysis
      • Others - solution/product
  • Support and Services
    • Level of Support
    • Customer Redressal Mechanism/Program
    • Support Services
      • Technical Support
      • Customer Support
      • Sales Support
    • Medium of Delivery of Support Services
      • On-Site Support
      • Remote Support

TOP VENDORS

  • #

    Adobe caters to clickstream market through its analytics product, Adobe Analytics. Adobe Analytics is one of the many products offered under the Adobe Marketing Cloud. It delivers analysis, visualizations, and reporting for customer data.

    • Enterprise
    • California, USA
    • Founded: 1982
    • $10BN to $50BN
    • 25,001 to 30,000
  • #

    AT Internet registers its presence in the clickstream market with its analytics suite that provides users with a unified, real-time view of visitor’s activities on their website, mobile sites, and mobile app.

    • Enterprise
    • Bordeaux, France
    • Founded: 1996
    • 101 to 500
    • Enterprise
    • Reston, VA, US
    • Founded: 1999
    • $101MN to $500MN
    • 501 to 1,000
  • #

    Connexity provides various marketing solutions including search marketing, audience insights, targeted display advertising, and syndicated product listings. The company provides clickstream and search data analytics through Hitwise Competitive Intelligence.

    Read More
    • SME
    • Santa Monica, California, US
    • Founded: 1996
    • $101MN to $500MN
    • 101 to 500
  • #

    Google registered its presence with its web analytics product – Google Analytics. It provides a comprehensive set of features such as data collection and management, data analysis, visualization and reporting, and data activation.

    • Enterprise
    • California, US
    • Founded: 1998
    • More than $100 BN
    • 75,001 to 1,00,000
    • SME
    • 501 to 1,000
  • #

    HPE offers its products to organizations of all sizes in accordance to collect, manage, and analyze the huge amount of customer data generated from various sources, such as web logs, social media, third-party analytics tools, traditional records, organizational database, and clickstream data.

    Read More
    • Enterprise
    • Palo Alto, California, United States
    • Founded: 2015
    • 10,001 to 15,000
  • #

    IBM offers IBM Digital Analytics, a cloud-based platform for analyzing digital data. IBM Digital Analytics is a part of IBM Customer Experience Analytics platform. It provides advanced analytics, performance analysis against key metrics, and recommendations for performance improvements.

    Read More
    • Enterprise
    • 1 to 50
  • #
    • SME
    • Chicago, Illinois, United States
    • Founded: 1979
    • 1,001 to 5,000
  • #

    Jumpshot offers clickstream analytics through various solutions including site analysis, data feeds, search feed, marketplace report, campaign effectiveness, audiences, and audience analytics. Clickstream data provides valuable audience insights, analytics, and audiences to target at new levels of specification.

    Read More
    • Enterprise
    • San Francisco, California, US
    • Founded: 2015
    • 101 to 500
  • #

    Microsoft offers Azure Stream Analytics that is a fully managed cloud-based, real-time event processing engine. It facilitates real-time computations for data streaming from devices, sensors, websites, social media, applications, infrastructure systems, and so on.

    Read More
    • Enterprise
    • Washington, USA
    • Founded: 1975
    • More than $100 BN
    • 1,00,001 to 5,00,000
    • Enterprise
    • Ontario, Canada
    • Founded: 1991
    • $1BN to $5BN
    • 501 to 1,000
    • Startup
    • Eindhoven, Netherlands
    • Founded: 2003
    • 1 to 50
  • #

    Oracle provides ‘Oracle CX Cloud Suite,' a comprehensive set of applications for marketing, sales, commerce, and services on an integrated CX (Customer Experience) platform which collects, analyzes, and shares data in real-time.

    • Enterprise
    • California, USA
    • Founded: 1977
    • $10BN to $50BN
    • 1,00,001 to 5,00,000
    • SME
    • San Francisco, California, US
    • Founded: 2006
    • $101MN to $500MN
    • 501 to 1,000
  • #

    SAP caters to the clickstream market with its SAP Hybris Marketing Cloud, a cloud-based marketing solution offered in SAP Hybris which is an enterprise level customer engagement and multichannel eCommerce software suite.

    • Enterprise
    • Walldorf, Germany
    • Founded: 1972
    • More than $100 BN
    • 501 to 1,000
  • #

    Splunk offers clickstream analytics through Splunk Enterprise product, namely, digital intelligence solution. It enables to gather end-to-end data of the customer interactions generated through numerous digital channels covering web, mobile, offline channels, and social media streams.

    Read More
    • Enterprise
    • San Francisco, California, US
    • Founded: 2003
    • $500MN to $1BN
    • 1,001 to 5,000
  • #

    Talend provides clickstream analytics through its data integration platform which enables to understand online behavior of the customer. It deals with a large amount of data by using Hadoop and MapReduce, which makes analysis feasible, and create a graphical dashboard in order to present it to the executive team for better decision-making.

    Read More
    • SME
    • Redwood City, California, US
    • Founded: 2005
    • $51MN to $100MN
    • 501 to 1,000
  • #

    Vlocity clickstream analytics platform offers Vlocity Clickstream Analytics App, which is driven by Salesforce Wave Analytics. It provides operational data and comprehensive clickstream data generated through customer’s interactions while navigating on the company website.

    Read More
    • Startup
    • San Francisco, California, US
    • Founded: 2014
    • Below $10 MN
    • 51 to 100
  • #

    Webtrends caters to various organizations through its comprehensive set of solutions which are scalable, integrated, and easy-to-use. The company’s digital analytics products enable the analysis and reporting of the website traffic in accordance with the number of visitors visiting a web site, and their visiting time.

    Read More
    • SME
    • Portland, Oregon, US
    • Founded: 1993
    • $101MN to $500MN
    • 101 to 500

TOP REVIEWS

Looking for Clickstream Analytics Software? Get help

BE THE FIRST ONE TO REVIEW

Share your experience with potential buyers.