Retail and eCommerce customers use different platforms for online shopping, and collect information regarding their products of interest among various others. In doing so, they leave behind large trails of digital footprints while engaging in eCommerce interactions. Clickstream analytics can be used to generate valuable business insights from these digital footprints or data logs of customers collected from the online platforms. These digital footprints or data logs comprise thousands, millions, or even billions of user clicks tracked and further analyzed by eCommerce companies and retailers to understand their customers’ navigation paths, and determine what they are viewing, liking, adding to their wish lists or carts, checkouts, and bounces at every point in their shopping journey. Comprehensive analysis of this data enables retailers or marketers to better understand their customers’ interactions with the brand. The clickstream data including data logs captured from online platforms when integrated with structured ERP and CRM data, web media, geo-location, and POS transactional data, specific outbound actions such as customized coupons, promotions, and email campaigns can be created according to predicted customer’s interests. Clickstream data gives retailers and marketers a 360° view of its customers, based on multiple dimensions including shopping basket analysis, preferences expressed on social media platforms, and feedback from marketing campaigns. With clickstream analytics, they can drive sales, reduce inventory expenses, and improve customer lifetime value.
Clickstream Analytics Software in Retail and Consumer Goods
360Quadrant For Clickstream Analytics Software, Q2 2022
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Open Text Cloud deliver enterprise information management (EIM) solutions in the cloud to create the Information Advantage. It gives full control of its cloud services, features, capabilities and certifications. Its cloud operations are SOC and ISO compliant and capable of supporting GDPR and other regional and industry-specific compliance policies and legislation.
IRI has developed various analytical solutions for businesses and marketing associations, including clickstream analytics. They have focused on clickstream data warehousing (CDW) which can be used for pattern analysis, customer segmentation and website traffic reports. Useful information helps enhance your website, content and banner ads as it aims at better customer satisfaction. Such analysis depends on your file sizes, and the main challenge is data reduction, integration and manipulation to get accurate results.
Quantcast is the software any ethical enterprise should incorporate. While it will offer the data and thorough analysis, it focuses on the vital aspect of clickstream analytics: Knowing your customer. In other words, it enables enterprises to have a personal approach to their customer by reading their demographics and understanding their actions. As the primary focus on providing data relevant to learning about customers, it assists businesses in making ideal marketing strategies.
Comscore is one of the most trusted data measurement tools available in the digital platform. It offers a clickstream analytics software that performs a thorough analysis of every stream and connects the dots. With proper planning, transaction, and evaluation, you will also receive helpful insights. It is a complete package for anyone seeking to maintain a sustaining state on the digital media. In short, it offers data regarding what truly matters for the customers. Thus, the company can plan accordingly.
Happiest Minds Technologies introduce Click Astra as their clickstream analytics software. It is efficient in data preparation. An enterprise will find information from the customer’s Behaviour, what they buy, where they click, and how much time they spend. While most of the platforms only offer real-time or ‘recent’ activity tracks, Click Astra also analyzes their history actions and predicts their patterns more precisely. Hence, if you’re seeking cost-efficient analytics platform, Happiest Minds is a perfect choice.
Opentracker works by expanding its analytics to the complete spectrum of digital platforms. It tracks all the relevant information on the digital world related to the enterprise. The performance of Opentracker is rapid, with real-time responses while it offers flexible set-up options. It also has world-class customer support for a seamless experience. With Opentracker, one can keep track of all clickstream activities like logins, clicks, forms and download information. A complete analytics software.
