Clickstream Analytics Software

Top 10 Features

Clickstream analytics can handle large volumes of clickstream data, which could be structured, unstructured, or semi-structured. The data sets can provide organizations with actionable insights when properly managed using clickstream analytics solutions. These insights help organizations make quick decisions and offer customer-focused solutions. Some of the features are as:

1. Data Discovery
2. Data Governance
3. Data Integration
4. Data Lineage
5. Data Orchestration
6. Data Quality
7. Data Security
8. Data Transformation
9. Data Visualization
10. Metadata Management

Top 10 Growing Companies

Growing firms have offerings for niche products and services. Their business tactics aren't as powerful as the established companies. The evolving vendors include the new market entrants, beginning to emerge in terms of product portfolio and geographical coverage, and need time to gain strong market popularity. Some of the emerging new entrants are:

1. Astronomer
2. comScore
3. Happiest Minds
4. Jumpshot
5. Opentracker
6. Quancast
7. Striim
8. SYNTASA
9. Webtrends
10. Verto Analytics

Top 5 Applications of Clickstream Analytics

Clickstream is defined as the user behaviour on the digital assets. Numerous applications can be enormously beneficial to a company. Here are a few:

1. Click path optimization
2. Website/application optimization
3. Customer analysis
4. Basket analysis and personalization
5. Traffic analysis

Clickstream Analytics Software is a powerful tool to generate valuable business insights from the clickstream data. It collects, analyzes, and reports the aggregate data about which pages the visitor visits on the website and in what order. Clickstream Analytics Software enables organizations to better understand customers’ interactions with the brand and helps gain deeper business insights to optimize their business.

360Quadrants recognizes the below-listed companies as the best Clickstream Analytics Software-

Top 10Clickstream Analytics Software 2020:

1. MICROSOFT CORPORATION
2. ORACLE CORPORATION
3. ADOBE SYSTEMS INCORPORATED
4. GOOGLE INC
5. SAP SE
6. IBM CORPORATION
7. AT INTERNET
8. HPE
9. SPLUNK INC
10. TALEND

The competitive landscape includes the analysis of business strategies and product offerings of the key players in the Clickstream Analytics Software. The vendors are placed into four categories based on their performance in each criterion: Vanguards, Innovators, Emerging, and Dynamic. We have evaluated the top 25 vendors that include Adobe, Google, IBM, Oracle, Microsoft, SAP, AT Internet, Connexity, Splunk, Webtrends, Vlocity, HPE, Talend, Jumpshot, IRI, SYNTASA, Quantcast, Astronomer, Inc., Striim, Happiest Minds, Opentracker, OpenText, Hubspot, comScore, and Verto Analytics.

Vendors who fall into this category receive high scores for most evaluation criteria under Clickstream Analytics Software. They have a strong and established product portfolio and have a very strong market presence. They provide mature and reputable Clickstream Analytics Software. They also have strong business strategies. The companies who fall under this category are, AT Internet, Google, IBM, Microsoft, Oracle, and SAP.

The dynamic vendors in MicroQuadrant are the frontrunners of the market. They have very strong business strategies compared to other vendors. They have very strong expansion throughout the world, subsequently, these players acquire various SME’s to expand their geographical base, strengthen its product portfolio, and kill the competition. They can be at emerging or innovators stage regarding Clickstream Analytics Software. The companies such as IRI, OpenText, and Vlocity fall under dynamics section.

Innovators in the MicroQuadrant are vendors that have demonstrated substantial product innovations as compared to their competitors. They have a very focused product portfolio. However, they do not have a very strong growth strategy for their overall business. The companies including Connexity, HPE, Jumpshot, Splunk, Talend, Verto Analytics, and Webtrends fall under Clickstream Analytics Software category.

These are vendors with niche product offering and are starting to gain their position in the market. They do not have much strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before getting significant traction. The emerging companies in the Clickstream Analytics Software category are Astronomer, Inc., comScore, Happiest Minds, HubSpot, Opentracker, Quancast, Striim, and SYNTASA.