The BFSI industry is witnessing an increase in the adoption of cognitive analytics solutions in use cases, such as personal banking, wealth management advisory, and trading. With techniques such as deep learning combined with other cognitive computing models, the industry is said to be moving toward the adoption of artificially intelligent systems that can analyze large amounts of data at speed. Cognitive analytics enables banks to explore in depth, their vast amounts of unstructured data (industry reports, investment advisory reports, financial news, etc.), and offer personalized engagement between the banks (inclusive of all the financial institutions) and their customers. Customers can be targeted with the right product, increasing the probability of sales and positively impacting both the banks and customers.