Cognitive analytics enables organizations in the healthcare and life sciences industry to accelerate the scientific discoveries, transform clinical trials, and improve the execution and engagement for better care management. Medical practitioners can leverage from the ability of the cognitive systems, and explore and analyze the vast amounts of unstructured data (such as medical journals, scientific papers, articles, and patient records). The analysis will help the medical practitioners gain crucial insights from the data, which can enable them to determine the optimal treatment and care plans for their patients. Healthcare companies can come up with personalized care plans and hospitals, which can use the technology to drive enhanced patient experience by utilizing vast amounts of patient data, optimally.