Customer Journey Analytics Software in Travel and Hospitality Quadrant

Comparing 31 vendors in Customer Journey Analytics Software across 212 criteria.

Find the best Customer Journey Analytics Software solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Customer Journey Analytics Software tools.
  • Breadth and Depth of Product Offerings
    • Product Offerings
    • licenses
    • Services
      • Managed Services
      • Support and maintenance services
      • Consulting
      • Training and Education services
      • Any other professional service
  • Product Features and Functionality
    • Product Functionality
    • Touchpoints
      • Social Media
      • Web
      • Mobile
      • Email
      • Branch/Store
      • Call center
      • Promotional events
      • Sales representative
      • Survey data
    • Data Format
      • Text
      • Image
      • Audio/Speech
      • Video
    • Applications Served
      • Customer segmentaion and targeting
      • Customer behavioral analysis
      • Brand Management
      • Competitive intelligence
      • Product management
      • Customer relationship management
      • Channel experience analytics
      • Campaign management
      • Customer loyalty and process management
      • Others(Please Specify)
  • Product Differentiation and Impact on Customer Value
    • Preferred Mode of Delivery
      • Full Time Equivalent
      • Subscription / Licensing
      • Per User Basis
    • Industry Vertical
      • Retail and eCommerce
      • Healthcare and Life Sciences
      • IT and Telecom
      • Government and Public Sector
      • BFSI
      • Manufacturing
      • Media and Entertainment
      • Travel and Hospitality
      • Automotive and Transportation
      • Energy and Utilities
      • Other Industry Verticals
    • Deployment Model
      • On-Premise
      • Hosted / On-Cloud
    • Channel of Delivery
      • Directly
      • Through Partners / Third-Party Vendors / MSSPs
  • Product Branding
    • Level of Support
    • services
      • Technical Support
      • Customer Support
      • Sales Support
      • Other support services
    • Pre Sales Support
      • Software Requirement Specification (SRS)
      • Product Demos
      • Others (Please specify)
    • Channel for Delivery of Support Services
      • Remote Support

TOP VENDORS

  • #

    Adobe Systems caters to the customer journey analytics market through its analytics solutions, namely, Experience Cloud, Advertising Cloud, Analytics Cloud, and Marketing Cloud.

    • Enterprise
    • California, USA
    • Founded: 1982
    • $10BN to $50BN
    • 25,001 to 30,000
  • #

    CallMiner provides customer journey analytics solutions through CallMiner Eureka, a speech analytics software, and the Eureka Xchange app. These products help marketers analyze huge volumes of data generated from customer interactions across all customer touchpoints, including emails, chats, calls, and social media.

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    • Enterprise
    • Waltham, Massachusetts, US
    • Founded: 2002
    • 101 to 500
  • #

    ClickFox provides customer journey analytics solutions through the ClickFox CEA and ClickFox journey analytics platforms, driven by Journey Architecture.

    • Enterprise
    • 501 to 1,000
    • Enterprise
    • Ramat Gan, Israel
    • Founded: 2006
    • 101 to 500
    • Enterprise
    • Founded: 2013
    • Below $10 MN
    • 51 to 100
    • Enterprise
    • California, US
    • Founded: 1990
    • 101 to 500
  • #

    IBM provides customer journey analytics software solutions with its products, IBM Watson Customer Experience Analytics and IBM Digital Analytics. It provides various features, including role-based dashboards, flexible reporting, session replay, eventing and alerting, journey analytics, site optimization, and mindset analysis.

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    • Enterprise
    • 1 to 50
    • Enterprise
    • 501 to 1,000
  • #

    NICE Systems provides customer journey analytics solutions with its Big Data platform, namely, NICE Customer Experience Analytics solutions and NICE Customer Engagement Analytics solutions. The company provides cloud as well as on-premises deployment models, and supports its customers through various services, such as training, business consulting, professional services, and proactive services.

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    • Enterprise
    • Ra’anana, Israel
    • Founded: 1986
    • $1BN to $5BN
    • 5,001 to 10,000
  • #

    Pointillist offers customer journey analytics as a SaaS solution to help customers improve the marketing and customer experience. Pointillist’s customer journey analytics solution provides a unified view of the customers as they interact with various brands across different touchpoints. It also offers quick integration of data across a variety of systems and channels.

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    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
    • Enterprise
    • Provo, Utah, US
    • Founded: 2002
    • $51MN to $100MN
    • 1,001 to 5,000
  • #

    Salesforce offers Marketing Cloud, a cloud-based digital marketing platform, for the customer journey analytics market. The Marketing Cloud consists of various products, such as Journey Builder and Audience Builder.

    • Enterprise
    • California, US
    • Founded: 1999
    • $5BN to $10BN
    • 30,001 to 35,000
  • #

    SAP provides SAP Hybris Marketing Cloud in the customer journey analytics market. The company provides its product for the purpose of business-to-business and business-to-customer use. It can be deployed on-cloud and on-premises models.

    • Enterprise
    • Walldorf, Germany
    • Founded: 1972
    • More than $100 BN
    • 501 to 1,000
  • #

    Quadient provides customer journey analytics solutions through the Inspire Cloud Services, which are powered by its customer journey mapping platform.

    • SME
    • Maidenhead, Berkshire, UK
    • Founded: 1992
    • $101MN to $500MN
    • 1,001 to 5,000
  • #

    Servion provides its customer journey analytics solutions through Servion CX platform. It maps the customer journeys according to customers’ behavior and sentiments and allow marketers to take the next best action to enhance customer experiences.

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    • Startup
    • Chennai, Tamil Nadu, India
    • Founded: 1991
    • $11MN to $50MN
    • 1,001 to 5,000
    • Enterprise
    • London, UK
    • Founded: 2001
    • $11MN to $50MN
    • 51 to 100
    • Enterprise
    • 501 to 1,000
  • #

    Verint Systems operates in the customer journey analytics market through its Actionable Intelligence platform. This platform provides customer engagement solutions and customer engagement optimization services. The company provides a robust portfolio of customer engagement solutions, which include VOC, workforce optimization, employee engagement, engagement channels, and security, fraud, and compliance.

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    • Enterprise
    • New York, US
    • Founded: 1994
    • $1BN to $5BN
    • 5,001 to 10,000

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