Data Integration in Media and Entertainment
The media and entertainment industry is among the emerging adopters of newer technologies and practices to enhance customer experience and inspire customer loyalty. The companies in these verticals face real-time challenges in management, sharing, and distribution of content. A reliable data integration solution is required to enable media and entertainment companies to effectively access data from external as well as internal sources. Technology solution providers for companies in the media and entertainment industry are leveraging data integration and management solutions to enable their customers to merge their data silos, such as ERP systems, CRM, and customer databases and dive deeper into this consolidated data pool to gain comprehensive business insights. Effective data integration solutions aid the analytics use cases such as motion picture and content distribution analytics, production cost analytics, financial analytics and forecasting for content distribution and royalty payment analytics for digitalized companies, helping them to be at par with competition while improving operational efficiencies and reducing total cost of ownership. Compared to other verticals, the media & entertainment industry lags behind in the adoption of advanced data integration solutions, but the trend is expected to change in the coming years with companies increasingly investing in technologies that enable them to gain comprehensive insights into the customer data pool in real time, allowing them to make informed decisions in time.
COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY
15 companies offering Data Integration Software in Media and Entertainment were analyzed, shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Companies.
IBM, Talend, and SAP have been identified as visionary leaders as they have established product portfolios and a robust market presence and business strategy.
Jitterbit, Syncsort, Scribe Software, Attunity, Information Builders and Denodo have been identified as innovators as these vendors have a very focused product portfolio. However, they do not have very strong growth strategies for their overall business.
Acxiom, Cloveretl, HVR Software, and Bedrock Data have been identified as emerging companies. They do not have very strong business strategies as compared to other established vendors. They might be new entrants and require some more time before gaining significant traction in the market. Boomi and Cisco Systems have been recognized as dynamic differentiators.
Vendor evaluations are based on two broad categories: product offering and business strategy. Each category carries various criteria, based on which vendors have been evaluated. The evaluation criteria considered under product offerings include breadth of offering, delivery, features/functionality, product quality and reliability, and product differentiation. The evaluation criteria considered under business strategy include geographic footprint (on the basis of geographic presence), channel strategy and fit, vision alignment, and effectiveness of growth (on the basis of innovations, partnerships, collaborations, and acquisitions).
Visionary Leaders generally receive high scores for most evaluation criteria. They provide mature and reputable data integration services. They also have strong business strategies. IBM, Talend, and SAP are the leading players in the data integration software market and are recognized as leaders. These vendors are making their presence felt by offering services that are required by most organizations.
Innovators demonstrate substantial product innovation as compared to their competitors. They have a very focused portfolio of data integration software solutions and the potential to build strong business strategies for their business growth to be at par with the leaders. However, they do not have very strong growth strategies for their overall business. Jitterbit, Syncsort, Scribe Software, Attunity, Information Builders and Denodo are recognized as innovators. Innovators have been at the forefront in deploying their services based on the clients’ custom software requirements for the niche market.
Dynamic Differentiators are established vendors with very strong business strategies. However, they are low in the product portfolio. They generally focus on a specific type of technology related to the product. Pentaho and Cisco Systems are recognized as dynamic differentiators.
EMERGING COMPANIESAcxiom, Cloveretl, HVR Software, and Bedrock Data are recognized as emerging players in the data integration software market. The emerging players are specialized in offering highly niche and tailor-made solutions and services to their clients. They do not have very strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before gaining significant market traction.
Data Integration Software in Media and Entertainment Quadrant
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- Breadth and Depth of Product Offerings
- Tools provided
- Services Offered
- Training support and maintanence services
- Consulting services
- Managed Services
- Other Professional Services
- Product Offerings
- Extract, transform and load (ETL)
- Enterprise data replication (EDR)
- Data federation / enterprise information integration (EII)
- Master data management (MDM)
- Other Applications ( Portfolio Management, Operation Risk Analysis)
- Product Features and Functionality
- Processing technique
- Features offered
- Batch Integration
- Data Migration/Conversion (ETL)
- Exception Reporting and Notification
- Other Product Features offered
- Hub and Spoke
- Preffered Delivery
- Full Time Equivalent
- Subscription / Licensing
- Per User Basis
- End users
- Healthcare and Life Sciences
- IT and Telecommunication
- Governmnet and Defense
- Media and Entertainment
- Other End user(s)
- Deployment Mode
- Hosted / On-Cloud
- Customer Delivery
- Delivery - Directly
- Delivery - Through Partners / Third-Party Vendors / MSSPs
- Level of Support Services
- Customer Feedback
- Support services
- Technical Support
- Customer Support
- Sales Support
- Other Support Services
- Pre Sales Support
- Software Requirement Specification (SRS)
- Product Demos
- Proof of Concept
- Dedicated Account Manager (DAM)
- Prefered Service Delivery Mode
- On-Site Support
- Remote Support