Data Integration Software in Retail and Consumer Goods
The retail and consumer goods vertical has shown tremendous adoption of data integration tools, as it helps them to consolidate the data from numerous sources, such as POS, mobile apps, web, contact centers, and social channels to deliver seamless customer experience. The retail industry being one of the most competitive industries will be looking to embrace data integration tools substantially, as it would help them to get a 360-degree view about customer data that will help them to design targeted marketing promotions, enhance cross-selling and up-selling offers, and hone customer services.
The continuous rise of big data, growth of e-commerce, and increased usage of social media are a few of the drivers boosting the growth and adoption of data integration tools in the retail and consumer goods vertical. The vertical is generating an exhaustive amount of data from social media, where customers are openly sharing ideas and opinions with friends through numerous networking platforms. The data can be captured from these places, integrated together, analyzed, and valuable information can be extracted to meet customer demands, increase sales, improve business performance, and thereby have a differentiating edge over the competitors. The retail sector is also adopting the data integration tools to gain superiority over their operations and streamline business objectives. The Colruyt Group, a supermarket chain in Europe with more than 380 stores in Belgium alone and a turnover of USD 9.8 billion, deployed the data integration software from Informatica to gain higher operational efficiencies. The group wanted to expand its business footprint in the low-margin European food retail market and improve the decision-making processes while increasing the efficiencies of IT infrastructure. Leveraging Informatica’s data integration software, the company was able to easily migrate all the data from the operational systems to data warehouse, creating a retail reporting infrastructure, power Cockpit, and its own custom application for management reporting. The company benefitted substantially, as the data integration software helped to save time and cost, enhanced operational efficiencies, improved data quality, and gained better transparency in the system. Above all, leveraging Informatica helped the company to create one central team rather than different teams for each of the action.
20 companies offering Data Integration Software in Retail and Consumer Goods were analyzed, shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Companies.
Informatica, Microsoft, SAS, Oracle, IBM, Talend, and SAP have been identified as visionary leaders as they have established product portfolios and a robust market presence and business strategy.
Scribe Software, Attunity, Information Builders, Elastico, Stone Bond and Denodo have been identified as innovators as these vendors have a very focused product portfolio. However, they do not have very strong growth strategies for their overall business.
Acxiom, Cloveretl, and Bedrock Data have been identified as emerging companies. They do not have very strong business strategies as compared to other established vendors. They might be new entrants and require some more time before gaining significant traction in the market. Boomi, Pentaho and Cisco Systems have been recognized as dynamic differentiators.
Vendor evaluations are based on two broad categories: product offering and business strategy. Each category carries various criteria, based on which vendors have been evaluated. The evaluation criteria considered under product offerings include breadth of offering, delivery, features/functionality, product quality and reliability, and product differentiation. The evaluation criteria considered under business strategy include geographic footprint (on the basis of geographic presence), channel strategy and fit, vision alignment, and effectiveness of growth (on the basis of innovations, partnerships, collaborations, and acquisitions).
Visionary Leaders generally receive high scores for most evaluation criteria. They provide mature and reputable data integration services. They also have strong business strategies. Informatica, Microsoft, SAS, Oracle, IBM, Talend, and SAP are the leading players in the data integration software market and are recognized as leaders. These vendors are making their presence felt by offering services that are required by most organizations.
Innovators demonstrate substantial product innovation as compared to their competitors. They have a very focused portfolio of data integration software solutions and the potential to build strong business strategies for their business growth to be at par with the leaders. However, they do not have very strong growth strategies for their overall business. Scribe Software, Attunity, Information Builders, Elastico, Stone Bond and Denodo are recognized as innovators. Innovators have been at the forefront in deploying their services based on the clients’ custom software requirements for the niche market.
Dynamic Differentiators are established vendors with very strong business strategies. However, they are low in the product portfolio. They generally focus on a specific type of technology related to the product. Boomi, Pentaho and Cisco Systems are recognized as dynamic differentiators.
EMERGING COMPANIESAcxiom, Cloveretl, and Bedrock Data are recognized as emerging players in the data integration software market. The emerging players are specialized in offering highly niche and tailor-made solutions and services to their clients. They do not have very strong business strategies as compared to other established vendors. They might be new entrants in the market and require some more time before gaining significant market traction.
Data Integration Software in Retail and Consumer Goods Quadrant
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- Breadth and Depth of Product Offerings
- Tools provided
- Services Offered
- Training support and maintanence services
- Consulting services
- Managed Services
- Other Professional Services
- Product Offerings
- Extract, transform and load (ETL)
- Enterprise data replication (EDR)
- Data federation / enterprise information integration (EII)
- Master data management (MDM)
- Other Applications ( Portfolio Management, Operation Risk Analysis)
- Product Features and Functionality
- Processing technique
- Features offered
- Batch Integration
- Data Migration/Conversion (ETL)
- Exception Reporting and Notification
- Other Product Features offered
- Hub and Spoke
- Preffered Delivery
- Full Time Equivalent
- Subscription / Licensing
- Per User Basis
- End users
- Healthcare and Life Sciences
- IT and Telecommunication
- Governmnet and Defense
- Media and Entertainment
- Other End user(s)
- Deployment Mode
- Hosted / On-Cloud
- Customer Delivery
- Delivery - Directly
- Delivery - Through Partners / Third-Party Vendors / MSSPs
- Level of Support Services
- Customer Feedback
- Support services
- Technical Support
- Customer Support
- Sales Support
- Other Support Services
- Pre Sales Support
- Software Requirement Specification (SRS)
- Product Demos
- Proof of Concept
- Dedicated Account Manager (DAM)
- Prefered Service Delivery Mode
- On-Site Support
- Remote Support