The media and entertainment industry has aggressively transformed itself from print media to digital media. Increasing focus on digitalization and insights-driven marketing definitely advocates for proper data quality program that will ensure operational efficiencies in this sector. Media companies are tracking clicks, views, comments, and shares to gain customer insights and provide more personal content to digital savvy audience.
The growth of data quality tools will be significantly leveraged by the media and entertainment industry as this industry gears up to deliver new ways to leverage big data to understand and connect with the audience. Gaining insights into the customers’ taste enables media houses to take better decisions, improve product development, and formulate strategies on effective campaign designing.

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Below criteria are most commonly used for comparing Data Quality Tools Software tools.
  • Breadth and Depth of Product Offerings
    • Products Offered
    • licenses
    • Services
      • Education & Training
      • Support & Maintenance
      • Consulting Services
      • Deployment & Integration Services
    • Data Quality tools provided
      • De-Duplication Tools
      • Noramalization Tools
      • Other Tools
  • Product Features and Functionality
    • Features Offered
      • Data Governance
      • Data Integration
      • Data Migration
      • Data Enrichment
      • Metadata Management
      • Data Stewardship
      • Data Profiling
      • Data Monitoring
      • Data Validation and Standardization
      • Other Feautures
  • Delivery
    • Deployment Model
      • On-Premise
      • Hosted / On-Cloud
    • Channel of Delivery
      • Through Partners / Third-Party Vendors / MSSPs
      • Directly
  • Business Applications
    • End Users/Workstations
      • Other
  • Support and Services
    • Level of Support
    • Customer Redressal Mechanism/Program
    • Support Services
      • Technical Support
      • Customer Support
      • Sales Support
    • Channel for Delivery of Support Services
      • On-Site Support
      • Remote Support


    • Enterprise
    • Princeton, New Jersey, US
    • Founded: 2003
    • 51 to 100
    • Enterprise
    • 501 to 1,000


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