The media and entertainment industry has aggressively transformed itself from print media to digital media. Increasing focus on digitalization and insights-driven marketing definitely advocates for proper data quality program that will ensure operational efficiencies in this sector. Media companies are tracking clicks, views, comments, and shares to gain customer insights and provide more personal content to digital savvy audience.
The growth of data quality tools will be significantly leveraged by the media and entertainment industry as this industry gears up to deliver new ways to leverage big data to understand and connect with the audience. Gaining insights into the customers’ taste enables media houses to take better decisions, improve product development, and formulate strategies on effective campaign designing.
TOP VENDORS In Data Quality Tools Software
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Data Quality Tools Software in Media and Entertainment Quadrant
|Breadth and Depth of Product Offerings|
|Product Features and Functionality|
|Support and Services|
- Princeton, New Jersey, US
- Founded: 2003
- 51 to 100
- 501 to 1,000