Data Quality Tools Software in Media and Entertainment

The media and entertainment industry has aggressively transformed itself from print media to digital media. Increasing focus on digitalization and insights-driven marketing definitely advocates for proper data quality program that will ensure operational efficiencies in this sector. Media companies are tracking clicks, views, comments, and shares to gain customer insights and provide more personal content to digital savvy audience.
The growth of data quality tools will be significantly leveraged by the media and entertainment industry as this industry gears up to deliver new ways to leverage big data to understand and connect with the audience. Gaining insights into the customers’ taste enables media houses to take better decisions, improve product development, and formulate strategies on effective campaign designing.

TOP VENDORS
In Data Quality Tools Software

  1. INFORMATICA CORPORATION
    0 Reviews
    3.9
  2. IBM CORPORATION
    0 Reviews
    3.7
  3. SAP SE
    0 Reviews
    3.5

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Data Quality Tools Software in Media and Entertainment Quadrant

Comparing [object Object] vendors in Data Quality Tools Software across 149 criteria.

KEY BUYING CRITERIA

Below criteria are most commonly used for comparing Data Quality Tools Software tools.
Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
3.20
3.50
3.80
Product Features and Functionality
4.55
4.55
2.80
Delivery
4.90
4.50
5.00
Business Applications
3.50
3.80
2.10
Support and Services
4.30
3.85
3.55
LEAST IMPORTANT LESS IMPORTANT

TOP VENDORS

  • BUYERS
    VENDORS
    EXPERTS
    2.1
    ANALYSTS
     
    • Enterprise
    • Princeton, New Jersey, US
    • Founded: 2003
    • 51 to 100
  • BUYERS
    VENDORS
    EXPERTS
    2.0
    ANALYSTS
     
    • Enterprise
    • 501 to 1,000

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TOP REVIEWS

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