DAM solutions and services streamline the entire process of managing vital digital assets in an organization, by creating a centralized repository for all digital assets that can be searched, shared, managed, and accessed between different functions of an organization, and also with channel partners and technology partners in real time.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The MicroQuadrant provides information about the major vendors in the global DAM market, and outlines the findings and analysis on how well each market vendor performs within our criteria. The vendor evaluations are based on two broad categories — Product Offering and Business Strategy. Each category carries various criteria, based on which the vendors are evaluated. The evaluation criteria considered under product offering include the breadth of offering, delivery (based on industries that the vendors cater to, deployment models, and subscriptions), and support (based on pre- and post-sale support services). The evaluation criteria considered under business strategy include reach (based on geographic presence), industry coverage (based on end-users that the vendors cater to), and inorganic growth (based on partnerships, collaborations, and acquisitions).

VISIONARY LEADERS

OpenText Corporation, Cognizant Technology Solutions, Adam Software NV, Adobe Systems Incorporated, Webdam, Picturepark, and Northplains lead the global DAM market, and are recognized as visionary leaders. They have a strong portfolio of products, offering DAM solutions and associated services. These vendors have marked their presence in the DAM market, by offering highly customized and easily deployable software for the commercial clients, coupled with robust business strategy to achieve continued growth in the DAM market.

INNOVATORS

Widen Enterprises, Inc., WoodWing Software, Nuxeo, Canto, Inc., Bynder, Censhare AG, and MediaValet, Inc. are recognized as innovators in the global DAM market. They have an innovative portfolio of DAM solutions and a robust potential to build strong business strategies for their business growth to be at par with the vanguards. These vendors have been consistently providing their customers with innovative DAM offerings for their customized demands. Innovators have been actively deploying their solutions for niche and custom requests by clients, requiring processing of high-performance workloads.

DYNAMIC Differentiators

Celum and Elateral Ltd. are recognized as dynamic differentiators in the global DAM market. They have an innovative portfolio of solutions and services and also have an extensive network of channel partners and resellers to increase the deployment of their services across a multitude of industries. Over the years, the dynamic vendors have been consistently generating positive revenue growth in the DAM arena, and their market position is boosted by the organic and inorganic ventures undertaken by them.

EMERGING COMPANIES

Razuna, Stylelabs, MerlinOne, Wedia Group, Digizuite, BrandMuscle, Inc., and QBank Holding AB are recognized as the emerging players in the global DAM market. The emerging players specialize in offering highly niche and tailor-made solutions and services to their clients. The majority of the emerging vendors have been undertaking multiple acquisitions and boosting their sales capabilities across regions to offer their integrated services to a wide range of clients.

TOP VENDORS
In Digital Asset Management (DAM) Software

  1. OPENTEXT CORPORATION
    0 Reviews
    4.1
  2. COGNIZANT TECHNOLOGY SOLUTIONS
    0 Reviews
    4.0
  3. ADOBE SYSTEMS INCORPORATED
    0 Reviews
    3.7

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Digital Asset Management (DAM) Software Quadrant

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KEY BUYING CRITERIA

Product Maturity
Strategic Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.35
4.50
4.00
Product Features and Functionality
3.35
3.45
2.05
Focus on Product Innovation
5.00
4.30
4.30
Product Differentiation and Impact on Customer Value
2.90
3.10
2.95
Support and Services
0
0
0
LEAST IMPORTANT LESS IMPORTANT

TOP VENDORS

  • The solutions offer extensive tools like OpenText media management, which support cloud and on-demand access, OpenText MediaBin, content hub for publishers, and OpenText digital asset management for SAP and hybrid solutions. The company is also focusing on continuously improving the challenging areas in DAM customer service and professional services.

    BUYER
    VENDOR
    EXPERTS
    4.1
    MNM ANALYSTS
     
  • Cognizant offers dynamic DAM solutions with multiple security layers. assetSERV DAM solutions include a cloud-based, pre-configured DAM platform that enables rapid deployment and reduced cost of ownership; assetSERV also provides consulting services that offer customized solutions to its clientele.

    BUYER
    VENDOR
    EXPERTS
    4.0
    MNM ANALYSTS
     
  • Adobe implements its DAM solution through its innovative Adobe experience manager, which supports creative cloud integration, search and metadata management, project workflow management, dynamic media management, smart tags and analytics, and self-service portal. Adobe offers its products by various deployment methods, such as PaaS, IaaS, SaaS, and on-premises.

    BUYER
    VENDOR
    EXPERTS
    3.7
    MNM ANALYSTS
     
  • ADAM Software NV provides Smart Content Hub suite, which consists of DAM and product content management applications. ADAM Software NV is emphasizing on enhancing its client’s experience, by offering high-end cost-effective products with the latest technological developments. For instance, the new version of its DAM offerings enhances metadata management and indexing efficiency.

    BUYER
    VENDOR
    EXPERTS
    3.5
    MNM ANALYSTS
     
  • The DAM suite is based on cloud and the company is implementing continuous integrations with revered partners. For instance, MediaValet has integrated support for Microsoft Office, Adobe Creative Cloud, Drupal, WordPress, and many more into its DAM offerings. Furthermore, MediaValet has released secure mobile applications on all popular platforms to enable clients to access required resources, anytime and anywhere.

    BUYER
    VENDOR
    EXPERTS
    3.0
    MNM ANALYSTS
     
  • MediaBeacon offers a single suite of DAM to centrally store all digital content in a single repository for simplifying management and integration. The company also offers features, such as digital rights and licensing, enterprise sync and share, specification, process management, and approval of digital data. Its DAM solutions have enabled enterprises over the globe to transform their DAM operations by reducing redundant systems and making DAM systems more effective and transparent, thus increasing the efficiency of the entire DAM operation.

    BUYER
    VENDOR
    EXPERTS
    2.9
    MNM ANALYSTS
     
  • Webdam provides a variety of solutions, such as DAM, creative workflow management, dynamic brand management, cloud security, and professional services. The company is focusing on product enhancements, as evident from its recent product launches and expansion. Furthermore, the company is focusing on improving product features, such as customer service, user interface, and usability. Webdam has built products that support strong marketing capabilities and content management.

    BUYER
    VENDOR
    EXPERTS
    2.9
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    2.7
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    2.7
    MNM ANALYSTS
     
  • Widen offers a diverse set of offerings, apart from DAM solutions, such as analytics and insights, brand portals, web-to-print templates, and proofing and workflow. The company has designed its DAM solutions to manage and optimize the content lifecycle of the client. The company also deploys DAM as SaaS, which serves as a central repository that enhances the content lifecycle efficiency.

    BUYER
    VENDOR
    EXPERTS
    2.6
    MNM ANALYSTS
     
  • Northplains offers a complete suite of DAM solutions in a single database by eliminating redundancy and integrating several solutions, such as find, deploy, share, and analyze assets. The company provides two specialized tools - Northplains Next and Xinet for innovative DAM. Northplains Next provides a single point of access to manage the entire digital assets lifecycle.

    BUYER
    VENDOR
    EXPERTS
    2.6
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    2.5
    MNM ANALYSTS
     
  • Bynder offers various services, which include DAM, brand automation, marketing technology, and marketing resource management software solutions for users to send, manage, create, and edit marketing and branding materials. It also offers media asset bank, workflow management, brand identity, publishing on demand, and product information management solutions and caters to the needs of users by providing easy data search.

    BUYER
    VENDOR
    EXPERTS
    2.5
    MNM ANALYSTS
     
  • Canto provides distinguished DAM products, which are designed to be dynamic and according to the customers’ requirements. Canto provides Cumulus Enterprise Digital Asset Management and Flight Cloud Media Library as a part of its DAM portfolio. Cumulus Enterprise Digital Asset Management is designed for enterprises, supports all the deployment methods, and has stable integration capabilities.

    BUYER
    VENDOR
    EXPERTS
    2.5
    MNM ANALYSTS
     
  • Celum has emphasized on understanding and analyzing the market needs pertaining to digital asset management to develop its products. It has developed a strong product portfolio to cater to DAM, content management, and project management.

    BUYER
    VENDOR
    EXPERTS
    2.5
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    2.3
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    2.3
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    2.3
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    2.2
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    2.1
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    1.9
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    1.9
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    1.7
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    1.5
    MNM ANALYSTS
     
  • BUYER
    VENDOR
    EXPERTS
    1.2
    MNM ANALYSTS
     

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