Embedded analytics software is the integration of various analytics capabilities within business applications. Integrating the analytical capabilities within an application improves the analytics experience and increases user productivity by combining action and insight in the same application. Embedded analytics software helps end users to work smartly by integrating the relevant data within applications, which the business user practices daily. Embedded analytics software creates a more efficient user experience and enables users to solve high-value business problems quickly.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

Based on their performance in the predefined criterion, the vendors are placed in four categories: “visionary leaders,” “innovators,” “emerging companies,” and “dynamic differentiators.” The top 25 vendors in the embedded analytics market have been evaluated. These vendors include IBM, Microsoft, OpenText, Oracle, SAP, SAS Institute, Tableau Software, Birst, Information Builders, Logi Analytics, MicroStrategy, Sisense, TIBCO Software, Alteryx, BOARD International, Pentaho, QlikTech International, Salesforce.com, ClearStory Data, Dundas Data Visualization, Exago, GoodData, Izenda, Jinfonet Software, and Yellowfin.

VISIONARY LEADERS

Vendors that fall into this category receive high scores for most of the evaluation criteria. They have strong and established product portfolios and a very strong market presence. They provide mature and reputable embedded analytics software and services. They also have strong business strategies. IBM, Microsoft, OpenText, Oracle, SAP, SAS Institute, and Tableau Software fall in this category.

DYNAMIC DIFFERENTIATORS

They are established vendors with very strong business strategies. However, they are ranked low on their product portfolios. They focus on a specific type of technology related to the market. Vendors falling in this category are Alteryx, BOARD International, Pentaho, QlikTech International, and Salesforce.com.

INNOVATORS

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. They have very focused product portfolios. However, they do not have very strong growth strategies for their overall business. Vendors falling in this category are Birst, Information Builders, Logi Analytics, MicroStrategy, Sisense, and TIBCO Software.

EMERGING COMPANIES

These vendors, with niche product offerings, are starting to gain positions in the market. They do not have very strong business strategies as compared to other established vendors. They might be new entrants in the market and require some time before gaining significant traction. Vendors falling in this category are ClearStory Data, Dundas Data Visualization, Exago, GoodData, Izenda, Jinfonet Software, and Yellowfin.

Embedded Analytics Software

Comparing 35 vendors in Embedded Analytics Software across 108 criteria.
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It provides key functionalities such as self-service capabilities, data connectivity with Representational State Transfer (REST) APIs, management APIs, and advanced analytics. Advanced analytics capabilities include support for R visuals in Power BI Embedded, which provides developers visualization flexibility. Users can view and interact with the Power BI reporting experience without any additional licensing or Power BI account. The Power BI Embedded service features a pay-as-you-go consumption-based pricing model.
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IBM Embedded Analytics’ capabilities are purpose-built for integrating and embedding into any third-party application, service, or solution. IBM Embedded Analytics’ robust APIs enable easy integration with data, security, User Interface (UI), and processes to enhance the current configuration. The company offers an embedded analytics program for IBM Business Partners. It provides tailored business models and provides its embedded analytics partners the necessary development support and education resources, among other services.
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The SAP S/4 Embedded Analytics does not require separate installation or the implementation of any other license. As a part of the S/4HANA software, SAP S/4 Embedded Analytics is generally available with the new SAP S/4HANA releases. It combines transactions and analytics on a single in-memory platform. With SAP S/4HANA Embedded Analytics, SAP supports stand-alone and built-in analytics, simplifies IT deployment efforts, and reduces the Total Cost of Ownership (TCO). SAP S/4HANA Embedded Analytics can be consumed as analytics built into the business processes supported by SAP S/4HANA. It further supports the SAP BusinessObjects BI suite. SAP BusinessObjects BI is a suite of front-end applications that allow business users to view, sort, and analyze BI data.
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Oracle BI features visual analytics, self-service capabilities, mobile BI, advanced analytics, enhanced performance capabilities through in-memory processing and easy upgrades. Oracle Analytics Cloud extends Oracle’s analytics offerings to the cloud by combining BI, big data analytics, and embedded SaaS analytics. This enables data analysis for cloud, on-premises, traditional, and big data sources. Further, the company provides a comprehensive suite of applications – Fusion Applications with embedded analytics capabilities.
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SAS Office Analytics is a suite of products that enables users to integrate and deploy SAS tools in Microsoft Office products (Excel, PowerPoint, Word, and Outlook). SAS Enterprise BI Server, a comprehensive, easy-to-use BI software solution, integrates BI capabilities into existing business processes. It features portal and customizable dashboards, data visualization, web and desktop reporting, mobile BI, MS Office integration, query and analysis, storage and data exploration, metadata management, guided analysis and model development, and application development. SAS Visual Statistics, available as an add-on with SAS Visual Analytics, is designed for data scientists, statisticians, and business analysts, allowing them to explore massive pools of data, and then interactively and iteratively creating descriptive and predictive models through a drag-and-drop web browser interface. SAS also extends its embedded analytics capabilities to IoT through its SAS Analytics for IoT solution, which not only supports analytics at the edge, but also supports analysis, visualization, and data integration on data center or the cloud. The company works with many communication and hardware vendors to support embedded analytics in their edge devices, especially IoT gateways.
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OpenText Big Data Analytics is an analytics software solution for business users and analysts, and it helps access, blend, explore, and analyze data quickly without depending on IT. Furthermore, the company provides OpenText Analytics Designer (formerly BIRT Designer Pro), a free commercial-grade companion design tool for iHub. OpenText Analytics Designer enables developers to design and create dynamic reports with embedded analytics, data visualizations, interactive web applications, and customizable dashboards for personalized insights and a better end-user experience.
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They further support multi-tenancy where customers can share the same resources while having access to the permitted data and visualizations. The analytics functionalities can be accessed through a Single Sign-on (SSO) approach. The company introduced key enhancements with its latest release in June 2017 that are expected to help organizations achieve data-driven insights faster than ever, through automated tables and recommendations powered by machine learning algorithms that simplify the search for right data for analysis. It also includes data-driven alerts to provide proactive monitoring of key metrics. The latest release unlocked six new data sources for rapid-fire analysis, including a new connector for extracting data from PDF documents. Additionally, Tableau Online customers are expected to be able to try Tableau Bridge in beta, which enables a direct connection between on-premises data and the cloud.
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Good Data is an analytics platform and embedded business intelligence software that helps the users in performing easy, fast and reliable analytics. The software is built by keeping the requirements of all types of businesses in mind. The embedded analytics software is a module, widget or any tool that is combined into an existing system to gather and analyze data. The results of the data can be readily displayed with the help of visuals.
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A suite of pre-built applications enriches the Board International embedded analytics software. The claims cover a set of critical decision-making processes that are used as standard processes in different organizations and industries. The software allows the users to quickly implement "out of the box" solutions that are entirely mingled with the environment of the organization. The embedded system identifies the interfaces and monitors the test results to detect faults.
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It provides customers data discovery, dashboards, and data blending capabilities for a fully modernized solution. This cloud-hosted BI solution handles the requirements of both production-oriented BI and end-user data visualization and querying. Intended for all business users from IT and marketing to executive management, the platform offers key features such as responsive and integrated HTML5 dashboards and visual discovery interfaces, automated data refinement, and infinite connectivity framework. It provides robust embedding tools and empowers software providers to embed business analytics into their applications enabling them to fulfill their enterprise production BI, and selfservice data visualization and exploration requirements.
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It provides robust support for embedded BI, enabling customers to extend commercial and custom web applications with the extensive BI and analytics capabilities available in WebFOCUS, thereby reducing efforts and providing an optimal user experience. WebFOCUS is a single, enterprise-grade platform for users of different skill levels. It comprises centralized and decentralized capabilities that include data management, visual data discovery, predictive analytics, and operational intelligence. The WebFOCUS query and reporting engine enables users to access numerous databases and file systems through a web browser. The platform also includes WebFOCUS Developer Studio, Managed Reporting, dashboard, and ReportCaster. The BI and analytics platform can be deployed on premises, on the cloud, on mobile devices, or as SaaS applications. The platform is offered in three different editions: Business User edition, the Application edition, and the Enterprise edition.
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It provides a continually updated library of elements to embed data visualizations and dashboards, self-service analysis, interactivity options, user input controls, data source connectivity, processes, and API connectors. The product can adopt the security model of the main application, ensuring proper access for all end users. It can be deployed on industry standard web application servers through cloud or on-premises implementations. Further, Logi Info 12.2, a major product release by the company in October 2016, offers key enhancements such as embeddable self-service visual analysis, filter controls for dashboards, editing control, publishing and sharing controls with increased performance up to 10x times.
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Dundas data visualization is an analytical software developer company developing Dundas business intelligence software. It is a browser-based intelligence analytics software solution. This software enables users in customizing the dashboards to make it interactive, customize the dashboard visualization, building detailed reports and comes with a drill-down feature. The interactive, as well as very responsive design, helps the user in flexibly integrating any data from various sources and that too in real-time basis. This software helps in making business intelligence and business analytics into a scalable productive solution from different kinds of devices. You can use this awesome Dundas Bi as an all-rounder software that does it all, or you can integrate into any other systems as per your convenience.
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Exago is one of the most efficient embedded, scalable as well as flexible data analytics software developed by Exago Inc. Exago is developed for multi-tenant SaaS program and hence, does not need to be downloaded on the desktop or install any plug-ins to run the software. This software is an open API and comes with a customizable user-interface, thereby giving you complete flexibility and full control on the analytical software. The software comes with some brilliant features such as express reports, reports on pixel-perfect, templates for reports, drill-down option, blending data option, design feature for a dashboard, along with OLAP.
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Izenda is a platform that can be used by every company with size no issues. The software comes with various functionalities and features, and any business would be looking for. The software comes with multiple facets like data analysis, forecasting, budgeting, workflow based on rules, and much more.

The software provides flexible reports which provide detailed integration with platforms like .NET and HTML5 that are quick to render.
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6Sense is one of the most advanced and impressive embedded analytics software that helps in getting powerful insights into your customers. 6sense assists your organizations in getting iterated on all the aspects they should know about the buyers. This helps in readily adopting all the necessary measures to create more business opportunities, procuring better deals, tracking opportunities faster. It helps in competing with their counterparts and be on the winning side. It helps in analyzing all the data and grow your business more with planned actionable insights. 6Sense is one of the most appealing and productive embedded analytics software tailor-made to suit your needs and comes with easy to use interface.
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Agilone is one of the ground-breaking embedded analytics software developed for driving a more significant business impact. It helps in the exploration of the data and analyzes it, thereby helping in handling a large amount of data collected from various distinct sources. Improvising several features such as machine learning, Business intelligence, in-built calculations and self-serving, the software divides, develop and assists in analyzing vast information. The software fits best for solving purposes for both medium scale business and small scale businesses. It helps in powering multichannel marketing with the aid of a vast data platform having unmatched dimensions as well as enhanced performance through comprehensive customer insight.
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Angoss is one of the global leaders that is popular for delivering analytics that is predictive for the businesses. The software is widely used for improving the performance of the company considering risks, sales, and marketing too.

The platform comes with many insights like client-server, big data analytics, desktop suite, Cloud solutions, and much more. The users can efficiently work with data analytics in-place, functionality analysis, and much more.
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Civis Analytics is a well renowned embedded data analytics and data enrichment software developer in the industry. Staying updated with your customer information and insights is one of the most important aspects of a business. Civis Analytics helps you in doing just that. It provides you with complete insight into the customer data and helps in optimizing your business services. It assists in unifying data resources to lay the primary foundation of unmatched person-level data analytics. It improvises machine learning procedures to help users in the building, scheduling and monitoring scalable data.
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Domino Data Lab is one of the most efficient developers of embedded analytics software for your business. It helps in developing, validating, delivering and monitoring models using tools, infrastructure as well as languages of your choice through an open-source technology platform. You can develop models much more efficiently, thereby implying your preferred means without being worried about DevOps. It comes with mostly scalable and is provided with an infrastructure that assists in tracking the works automatically. Through the centralized data infrastructure, you can run all your data workloads from one single place with self-serving options using preferred tools.
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Fair ISSAC Corporation embedded analytics software help businesses and industries of the world to prosper by offering software that helps them in making better business decisions. This integrated software is next-generation software that offers high levels of business growth, profitability, and improved customer satisfaction. The use of software helps in providing a seamless experience with no added requirements. It offers a flexible architecture without any need for complex licensing.
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One of the best solutions from Axon, Greenwave Systems Inc is a software that has made it easy for the people to remain connected and safe with the help of the Machine to Machine networks and Internet of Things.

With the help of this platform, the users can easily get connected with the world and address facets like interoperability, security, scalability, and flexibility through a single solution of IoT.
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Kognitio is one of the scalable and fastest platforms for analysis which is available on subscriptions. It is the fastest in the market, helping businesses having projects with complex analytic data. The software also allows users with positive performance, reduced administration, and excellent support.

The software is quite useful for the businesses for making improvised decisions and working on the required analysis at a time along with getting data.
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Radius Intelligence is an embedded analytics software based on Cloud. The platform provides with analytics tool and marketing tool which is designed for assisting the B2B marketers. It helps in engaging and identifying the most promising clients.

The software allows the users to keep with the market, marketing tools based on account, customer insights, prioritizations that are predictive, and much more. Through all these, the clients can solve various issues regarding business intelligence and marketing on their own.
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Teradata Corporation is one of the most pioneer embedded analytics software developer who also develops some of the fascinating business intelligence software. Now you can experience ten times to thousand times enhanced performance in contrast to the other conventional data systems. It helps in scaling data worth hundreds of terabytes to petabytes. This powerful data analytics suite offers the leading business-grade visualizations targeted to SQL, MapReduce, along with Graph apps to provide you with unmatched and planned insights integrated with MapReduce and SQL analytics. It helps in accelerating data analytics on larger platforms with streamlined management.
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The Jaspersoft platform serves the full spectrum needs of BI users from casual users and power users to BI application builders and data architects, with self-service capabilities such as interactive reports, dashboards, charts, advanced visualizations, and interactive cross-tabs and analytics. Jaspersoft is a fullfeatured BI platform that, in addition to generating interactive reports and visualizations, includes a report repository, authentication capabilities, role-based access control, multi-tenancy support, an in-memory analytics engine, scheduling and job management, flexible security integration, administration tools, and usage logging.
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The platform delivers a number of capabilities such as deep analytical functionality, intuitive workflow, flexible report presentation options, and a unified console for user management, security, administration, system configuration, and monitoring. Users can embed the MicroStrategy platform through two different modes: first, the code free integration enables users to embed MicroStrategy into external business applications with code-free workflows; while the second, the advanced SDK mode enables users to create white-label web and mobile applications that plug directly into their existing security models to deliver personalized analytics. With its open API, users can easily build highly customized BI applications for their customers.
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QlikView is a centrally managed end-to-end data discovery platform that provides guided analytics for business users. It enables users to analyze data and use data discovery to facilitate decision making through natural search. QlikView and QlikSense offer a wide range of chart visualizations, including bar charts, tables, line charts, gauges, scatter plots, pie charts, and pivot tables with customizations available. OEM partners producing Windows desktop software are embedding QlikView using the QlikView OCX control and Qlik Sense using Qlik Sense.NET SDK. QlikView and Qlik Sense visualizations can be embedded in any software written in any language that works with OCX or .NET, for example C#, C++, or Visual Basic. QlikTech applications can be customized to match the look and feel of the applications they are to be integrated with.
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Key components of the platform include ElastiCube Manager – a visual environment to import, structure, and prepare data for analysis; Sisense Web – a browser environment to create, share, view, and administer dashboards; Server Console – a desktop application to manage system resources and ElastiCube; and third-party data access. Sisense embedded analytics can integrate into software, SaaS, or cloud application to offer data analytics and BI features to third parties. The platform offers comprehensive customization features such as multi-tenant security, SSO, embeddable widgets and dashboards, comprehensive data, and row-level security. Users can integrate other applications to enable authenticated access to Sisense without being prompted to enter separate login credentials. Users can embed the components of a dashboard into any web-based application – from the entire layout to individual visualizations widget – and embed Sisense widgets within their mobile apps.
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