The media and entertainment industry has transformed itself from print media to digital media. Increasing focus on digitalization and insights-driven marketing boosts the embedded analytics market. Media companies are tracking clicks, views, comments, and shares to gain customer insights and provide more personalized content to digital savvy audience. Data capturing is easy but integrating data from multiple sources, i.e. new digital data, along with traditional sources of information, has emerged as a challenge for media houses. The industry comprises publishers, broadcasters, news organizations, cable companies, and gaming companies. Embedded analytical tools help in addressing the challenges of media houses by integrating data from all disparate sources, analyzing, and providing meaningful insights. Dashboards and data visualization tools can be effective in optimizing content, displaying strategy, and thereby increasing revenue growth. Growth of embedded analytics is high for the media and entertainment industry across the industry as the industry gears up to deliver new ways to leverage big data to understand and connect with the audience. Gaining insights into the customers’ taste enables media houses to take better decisions, improve product development, and formulate strategies on effective campaign designing.
Embedded Analytics Software in Media and Entertainment
Dundas data visualization is an analytical software developer company developing Dundas business intelligence software. It is a browser-based intelligence analytics software solution. This software enables users in customizing the dashboards to make it interactive, customize the dashboard visualization, building detailed reports and comes with a drill-down feature. The interactive, as well as very responsive design, helps the user in flexibly integrating any data from various sources and that too in real-time basis. This software helps in making business intelligence and business analytics into a scalable productive solution from different kinds of devices. You can use this awesome Dundas Bi as an all-rounder software that does it all, or you can integrate into any other systems as per your convenience.