Embedded Analytics Software in Media and Entertainment

The media and entertainment industry has transformed itself from print media to digital media. Increasing focus on digitalization and insights-driven marketing boosts the embedded analytics market. Media companies are tracking clicks, views, comments, and shares to gain customer insights and provide more personalized content to digital savvy audience. Data capturing is easy but integrating data from multiple sources, i.e. new digital data, along with traditional sources of information, has emerged as a challenge for media houses. The industry comprises publishers, broadcasters, news organizations, cable companies, and gaming companies. Embedded analytical tools help in addressing the challenges of media houses by integrating data from all disparate sources, analyzing, and providing meaningful insights. Dashboards and data visualization tools can be effective in optimizing content, displaying strategy, and thereby increasing revenue growth. Growth of embedded analytics is high for the media and entertainment industry across the industry as the industry gears up to deliver new ways to leverage big data to understand and connect with the audience. Gaining insights into the customers’ taste enables media houses to take better decisions, improve product development, and formulate strategies on effective campaign designing.

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In Embedded Analytics Software

  1. MICROSOFT CORPORATION
    0 Reviews
    3.7
  2. IBM CORPORATION
    0 Reviews
    3.7
  3. SAP SE
    0 Reviews
    3.6

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Embedded Analytics Software in Media and Entertainment Quadrant

Comparing [object Object] vendors in Embedded Analytics Software across 109 criteria.

KEY BUYING CRITERIA

Below criteria are most commonly used for comparing Embedded Analytics Software tools.
Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.10
4.40
4.15
Product Features and Functionality
3.95
4.30
3.65
Product Differentiation and Impact on Customer Value
3.35
4.10
4.30
Focus on Product Innovation
3.75
2.20
2.80
LEAST IMPORTANT LESS IMPORTANT

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