The media and entertainment industry vertical, right from the print media to the digital media, has witnessed several technology transformations. Media companies are tracking content clicks, views, comments, and shares to gain customer insights and provide more personal content to the digital savvy audience. Gaining insights into the customers’ preferences enables media houses to take better decisions, improve product development, and formulate strategies for effective campaign designing; all of this demands advanced data management and governance solutions. Additionally, new entrants in the media and entertainment industry vertical are challenging the traditional players; and constant technological advancements are providing consumption and revenue opportunities that never existed before. Therefore, the advent of technological advancements and increasing challenges to sustain in the competitive market are driving the adoption of enterprise metadata management tools in this industry vertical.