1.1 Study Objectives
    1.2 Market Definition
    1.3 Market Scope

        1.3.1 Market Segmentation and Regional Scope
        1.3.2 Inclusions and Exclusions
        1.3.3 Years Considered
        1.3.4 Currency Considered

    1.4 Stakeholders
    1.5 Summary of Changes

    2.1 Introduction
    2.2 Market Dynamics

        2.2.1 Drivers

            2.2.1.1 Cognitive and psychological benefits  of gamification to
                    enhance learner  engagement and motivation
            2.2.1.2 Rising mobile technology penetration  to expand Game-based
                    learning  accessibility
            2.2.1.3 Increasing corporate focus on employee  engagement and
                    upskilling

        2.2.2 Restraints

            2.2.2.1 Resistance from traditional  educators and institutions
            2.2.2.2 Concerns over screen time and  digital addiction affect
                    adoption  in younger population
            2.2.2.3 Difficulty in integrating GBL into  existing curriculum
                    structures

        2.2.3 Opportunities

            2.2.3.1 Growing demand for skill-based and  experiential learning to
                    create space for  GBL expansion
            2.2.3.2 Integration of AI and analytics into GBL  platforms to
                    unlock new opportunities for  personalized education
            2.2.3.3 Growing Use of GBL in language learning  and STEM education
                    to present niche  opportunities

        2.2.4 Challenges

            2.2.4.1 Balancing educational content with  engaging gameplay while
                    maintaining  curriculum alignment standards
            2.2.4.2 Teacher training and digital competency  gaps to hinder
                    effective GBL integration
            2.2.4.3 Limited infrastructure and internet access  in rural regions
                    to hamper GBL adoption

    2.3 Impact of US Tariff – Game-based Learning Market

        2.3.1 Introduction
        2.3.2 Key Tariff Rates
        2.3.3 Price Impact Analysis

            2.3.3.1 Strategic shifts and emerging trends

        2.3.4 Impact on Country/Region

            2.3.4.1 US

                2.3.4.1.1 Strategic shifts and  key observations

            2.3.4.2 China

                2.3.4.2.1 Strategic shifts and  key observations

            2.3.4.3 Europe

                2.3.4.3.1 Strategic shifts and  key observations

            2.3.4.4 India

                2.3.4.4.1 Strategic shifts and  key observations

        2.3.5 Impact on End-Use Industries

            2.3.5.1 Education (K-12 and Higher Education)
            2.3.5.2 Corporate Training & Development
            2.3.5.3 Defense & Security Training
            2.3.5.4 Healthcare Education & Training

    2.4 Evolution of Game-based Learning
    2.5 Supply Chain Analysis
    2.6 Impact of Generative AI on Game-based Learning

        2.6.1 Top Use Cases & Market Potential

            2.6.1.1 Key Use cases

        2.6.2 Personalized Learning Paths
        2.6.3 Narrative-Driven Roleplay and Simulation
        2.6.4 Assessment and Feedback
        2.6.5 Language Learning
        2.6.6 Puzzle/Strategy Game Design
        2.6.7 Virtual Facilitators/Tutors

    2.7 Ecosystem Analysis

        2.7.1 Game-based Learning Market, Software Type

            2.7.1.1 Gamified Learning Platforms
            2.7.1.2 Microlearning Platforms
            2.7.1.3 Simulation-based Learning Platforms
            2.7.1.4 Integrated LMS Platforms
            2.7.1.5 Adaptive Learning Systems
            2.7.1.6 AI Authoring Tools &  Development Platforms

    2.8 Investment and Funding Scenario
    2.9 Key Conferences and Events, 2025–2026
    2.10 Porter’s Five Forces Analysis

        2.10.1 Threat of New Entrants
        2.10.2 Threat of Substitutes
        2.10.3 Bargaining Power of Suppliers
        2.10.4 Bargaining Power of Buyers
        2.10.5 Intensity of Competitive Rivalry

    2.11 Trends/Disruptions Impacting Customer Business

    3.1 Overview
    3.2 Key Player Strategies/Right to Win, 2022–2025
    3.3 Revenue Analysis, 2020–2024
    3.4 Market Share Analysis, 2024
    3.5 Brand/Product Comparative Analysis

        3.5.1 Product Comparative Analysis, By Offering  (Game-based Learning
              Platform)

            3.5.1.1 Duolingo App (Duolingo)
            3.5.1.2 Kahoot! At Home (Kahoot!)
            3.5.1.3 Pearson Interactive Labs/Revel/MyLab  (Pearson)
            3.5.1.4 Quizlet Learn/Quizlet Live (Quizlet)

    3.6 Company Valuation and Financial Metrics
    3.7 Company Evaluation Matrix: Startups/SMEs, 2024

        3.7.1 Progressive Companies
        3.7.2 Responsive Companies
        3.7.3 Dynamic Companies
        3.7.4 Starting Blocks
        3.7.5 Competitive Benchmarking: Startups/SMEs, 2024

            3.7.5.1 Detailed list of key startups/SMEs
            3.7.5.2 Competitive benchmarking of key  startups/SMEs

    3.8 Competitive Scenario and Trends

        3.8.1 Product Launches and Enhancements
        3.8.2 Deals