Geofencing Software

Geofencing software is defined as generating a virtual boundary around a fixed or moving object, in which a device, individual, or asset can be tracked, monitored, and detected if the boundary is violated. Geofencing solutions create and track virtual boundaries. They use Global Positioning System (GPS), Radio Frequency Identification (RFID), and Wi-Fi technology, along with dedicated software to track equipment and people. The geofencing software market includes fixed and mobile geofencing users in various verticals. 360Quadrants has identified top 10 vendors in the Geofencing Market, below:

Top 10 Geofencing Solution Companies

  1. Apple
  2. ESRI
  3. GPSWox
  4. BlueDot
  5. Mapcite
  6. Thumbvista
  7. Pulsate
  8. LocationSmart
  9. Maven Systems
  10. SuccorfishM2M

Top Geofencing Features

Geofencing software helps businesses by creating and monitoring virtual fences. These solutions leverage GPS, RFID, and Wi-Fi technology, along with the software to track assets and people. Some of the main features of the geofencing solutions include:

  1. SDK
  2. Battery Optimization
  3. Location Triggers
  4. Analytics
  5. Security Compliance
  6. Campaign Automation
  7. Battery Life
  8. Integration
  9. Location Data Collection
  10. Accuracy
  11. Anti-spam Tools

Top 10 New Entrants

These new entrants are the firms that have a great understanding of the latest technologies and trends, right from their inception. These companies may not be so widespread geographically, but they have offerings. These vendors are generally the ones who are beginning to emerge in terms of product portfolio and geographical coverage, and will need some time to gain traction in the market. Some of the emerging new entrants are:

  1. Simpli.fi
  2. Raveon Technologies
  3. Visioglobe
  4. MobiOcean
  5. Localytics
  6. InVisage
  7. Geomoby
  8. Mobinius
  9. Urban Airship
  10. Nisos Technologies

Market Overview

The geofencing services market is segmented into deployment and integration services, support and maintenance services, consulting and advisory services, and API management and testing services. Geofencing services are provided by the service vendors during the pre, post, and installation phases of various industry applications. These services help in driving the productivity and efficiency of business processes to build a time-efficient geofencing system. These support services are essential and are required for the effective functioning of the business processes. There is an increase in the integration of the geofencing applications provided by third-party vendors across a multitude of verticals, influencing the overall growth of the geofencing market.

Deployment and integration services are used mainly for the implementation of geofencing in various industry verticals. Support and maintenance services provide 24/7 support to geofencing applications. Consulting and advisory services play a significant role in the geofencing software market, as enterprises find it suitable to consult professionals before implementing geofencing applications and solutions in their existing business processes. API management and testing services are instrumental in addressing the data retrieved from connected devices over the network and hosting applications, and in offering additional services, such as remote device management, and data storage, monitoring, sharing, and management.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The MicroQuadrant matrix provides information about Best Geofencing Software. It outlines the findings and analysis on how well each market vendor performs within the predefined MicroQuadrant criteria. The vendor evaluations are based on 2 broad categories: strength of product portfolio and business strategy excellence. Each category carries various criteria, based on which the vendors have been evaluated. The evaluation criteria considered under the strength of product portfolio include breadth and depth of product offering (based on the industries that the vendors cater to and their solution and service offerings), product feature and functionality, focus on product innovation, and product quality, reliability, and support, focus on product innovation. The evaluation criteria considered under the business strategy excellence include the geographic footprint (based on geographic presence), vision alignment, breadth of application served and coverage, channel strategy and fit, and mergers and acquisitions strategy.

VISIONARY LEADERS

Apple, Esri, GPSWOX, Bluedot Innovation, Thumbvista, and MAPCITE have been recognized as the visionary leaders in the geofencing software market. They offer a strong portfolio of solutions and services to their commercial clients. The products and solutions of these companies are highly scalable and can be customized as per the requirements of the clients. These companies are said to be investing significantly in R&D to introduce innovations in location-based services and geofencing. Moreover, these companies have also undertaken various organic and inorganic strategies to achieve consistent and advanced growth in the geofencing software market.

DYNAMIC DIFFERENTIATORS

PlotProjects, GeoMoby, Mobinius, and Urban Airship have been recognized as the dynamic differentiators in the geofencing software market. These companies have a significant network of channel partners and resellers to increase the deployment of their solutions across a multitude of verticals. The dynamic vendors have been consistently generating positive revenue growth in the geofencing market and their market position has heightened by their organic and inorganic ventures.

INNOVATORS

LocationSmart, Pulsate, Swirl Networks, Maven Systems, SuccorfishM2M, DreamOrbit, Swirl Networks, Nisos Technologies, and Embitel have been recognized as the innovators in the geofencing software market. These companies offer innovative solutions for fixed and mobile geofencing. They also have strong breadth and depth of product offerings. The innovators have been at the forefront in deploying their solutions for niche and custom software requirements of the clients.

EMERGING COMPANIES

Simpli.fi, Raveon Technologies, Factual, InVisage, Visioglobe, MobiOcean, and Localytics have been recognized as the emerging companies in the geofencing market. The emerging players are specialized in offering highly niche and tailor-made solutions and services to their clients. These companies devise new ways of working to drive business results in the market.

Geofencing Software - By Services

DEPLOYMENT AND INTEGRATION SERVICES

Deployment and integration are important stages in the implementation of geofencing technology for various industry verticals. Installation and integration services are considered very important, as different industry applications have different requirements. Geofencing software are integrated with the existing systems, and the integration requires an exact level of system integrators and system enablers. It is necessary for the enterprises to create a safe environment for geofencing, as it is used for tracking users and sending push notifications. Professional service providers ensure the safe and secure integration of geofencing solutions into an enterprise’s existing system. Service providers also safeguard and confirm the integration and installation of applications for quality assurance.

SUPPORT AND MAINTENANCE SERVICES

Support and maintenance services are instrumental in addressing and analyzing the data retrieved from geofencing solutions. The notifications for geofence breaches can be in the form of text alerts, or complex batch or real-time reports. It is very important to manage the applications and the data generated by geofencing software. Support and maintenance services provide end-to-end business services, including due diligence, portfolio analysis, competitive analysis, business intelligence, transition, and continuous improvement for packaged applications. Additionally, these services validate, transform, and synchronize the data between applications and devices. Furthermore, geofencing vendors provide training and development services after the implementation of geofencing solutions. It is important for the vendors to provide appropriate training to the geofencing users to help them manage the push notifications and the data generated through breaches. Geofencing service vendors provide the training required for managing geofencing tools and APIs.

CONSULTING AND ADVISORY SERVICES

Consulting and advisory services play a significant role in the digital transformation and evolution of business processes through geofencing. They provide strategic insights for the operational, organizational, and technological transformation of various industry applications. Moreover, these services offer an innovative service-layer framework to help establish a geofence. Consulting and advisory services are vital in planning, supporting, and identifying the different revenue streams; defining customer business objectives; executing business analysis; and creating roadmaps and plans. They also contribute in addressing new market segments, products, and business models to identify the capabilities and technologies needed for geofencing. These service providers also take care of various geofencing connectivity technologies, such as Wi-Fi, RFID, GPS, and cellular data. Consulting services provide end-to-end system integration of geofencing solutions with Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), data warehouse systems, and advertising and marketing platforms to drive improved process efficiency and productivity.

API MANAGEMENT AND TESTING SERVICES

API management services offer application access management, device data communication, and interaction and security services. Additionally, application operation, production support, release and change support, and middleware product support are also carried out by API management services. API management geofencing services can integrate with the existing business processes, users, and systems to assist in real-time business decision making. Moreover, application integration platforms validate, transform, and sync data between applications and devices. API management services provide discovery and rationalization, application architecture design, software distribution, testing and packaging, and license management services.

Geofencing Software - By Type

There are 2 types of geofencing in the market, namely, fixed geofencing and mobile geofencing. According to the requirements of an organization, the geofencing type is chosen. Furthermore, businesses can select between an app-based and a network-based geofencing solution based on their business needs. App-based geofencing solutions are mobile applications that access mobile users’ locational data via GPS. Network-based geofencing solutions use data from the local cell phone towers to send targeted messages to the mobile users connected to the network

FIXED GEOFENCING

Fixed geofencing refers to a virtual boundary around a thing, site, building, or fixed object. When the geofence is breached, the user gets an alert about the violator and a report about the entry or exit of any intruder from a location and the time spent by them in the same position or area. Additionally, a person who enters the fence receives push notifications initiated by the geofencing user. The notification for geofence breaches can be in the form of text alerts, or complex batch or real-time reports.

Fixed geofencing is used in various industry verticals, such as logistics and transportation, healthcare, and retail. In the retail industry, geofencing is used to drive foot traffic and sales numbers by bridging the gap between physical and digital channels. It connects the physical and digital commerce by engaging customers directly on their mobile devices at any location. It helps retailers reach customers near the location and attract them to the physical store. In hospitality management, geofencing is used to increase the sales at restaurants and bars through automated offers, pre-ordering, payments, and loyalty programs. It increases the purchases, consumption, and upselling through hardware-free pre-ordering and payments from any location. It also automates the pickup process to notify the staff as the customer approaches the store.

MOBILE GEOFENCING

Mobile geofencing is dynamic and it moves along with the user’s mobile device. It is built into the mobile devices and uses cellular data and GPS. For instance, if a user is passing by a parking space, they will receive push notifications about the paid parking space. Similarly, if the same user is traveling and a landslide occurs, they will receive push notifications about the landslide before entering the danger zone.

Frequently Asked Questions

  • What is the expected CAGR for the Geofencing Solutions Market?
    The geofencing market is projected to grow at a Compound Annual Growth Rate (CAGR) of 27.5% during 2017-2022.
  • What are the major growth driving triggers of the Geofencing Solutions Market?
    The major factors driving the growth of the geofencing market are the penetration of new technologies, rise in the use of spatial data and analytical tools, higher adoption of location-based applications among consumers, and the growth of competitive intelligence. Furthermore, the rise in Business Intelligence (BI) and the need to track the competitors’ marketing activities are some of the other factors supporting the overall growth of the market.
  • What are the various application of Geofencing?
    One of the best applications for geofencing comes in the form of social networking. Geofencing facilitates the usage of location-based filters, stickers and other shareable content. Geofencing also helps marketers to plan their in-store promotions and make ads targeted to a specific audience. It is also used to engage audience at organized events. Geofencing also facilitates telematics, where it enables businesses to draw virtual boundaries around their sites, which whenever trespassed send out alerts to the operators.
  • What are the various technologies that enable Geofencing?
    WiFi is a built-in feature in almost all the smartphones devices. RFID is another technology, that provides better precision in tracking. GPS offers enhanced precision when used outdoors and it is very cost efficient. Beacons help in identifying locations of all devices within their range. Beacons have the ability to deliver very high accuracy at optimal battery usage.

Best Geofencing Software

Comparing 30 vendors in Geofencing Solutions across 94 criteria.
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PlotProjects Geofencing Solutions depend on multiple location services. It functions even when the app runs in the background mode or it has been actively killed. The accuracy of their plugin is about 10 meters, which makes it highly accurate.

It can be easily integrated into the organization's app and mobile marketing campaigns can be run instantly to target the app users anywhere across the globe. The app is suitable for all platforms and it also has the ability to categorize different types of users, so that specific messages could be delivered to the relevant group of users. 

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Greg Samuel

Note
Aug 13, 2020
Great Choice to start with your Location-Based Marketing. The cooling period of push notification is a great addition. I recommend Plot Projects as a Geo-fencing Marketing solution
MoEngage Geofencing solutions offer intelligent customer engagement solutions which are powered by precise geofencing capabilities. The company offers Geo-Fence Push campaigns which are triggered whenever users enter or exit or stay in a pre-defined border around a location. The company also allows businesses to assess user behaviour with the help of trends, funnels, and cohorts.
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WebEngage Geofencing Solutions helps marketers to make efficient use of location-based marketing using by providing them with Geofence trigger blocks. The company allows businesses to create several geofences with the help of Google maps interface. Users can also define geofence conditions like sending a push notification, SMS, or Email, or any other way in which the business wants to engage with the users.

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Apple Geofencing Solutions Indoor Remote Triggered Location Scanning application lets th company locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. Apple pricing plans are flexible and can suite all kinds of budgets. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation. Also, Apple Geofencing Solutions has increased R&D investment  up to 4.7% in 2016 from 3.7% in 2015. To grow in the geofencing market, the company is continuously introducing new applications based on iOS and adding new features to the existing ones.
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ESRI Geofencing Solutions enables organizations to discover, use, make, and share maps from any device, anywhere, at any time. Moreover, it provides contextual tools for mapping and spatial reasoning for enterprises to explore the data and share location-based insights. ESRI Geofencing Solutions offers a unique set of capabilities for applying location-based analysis to business practices. ArcGIS Online allows businesses to connect people, locations, and data using interactive maps. It also supports data visualization, advanced analysis and authoritative data maintenance in 2D and 3D.
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GPSWOX Geofencing Solutions has developed tracking software that comes equipped with built-in batteries that need to be charged only once every few months. The tracker uses a sim card to access the GPS location and can be disguised as a regular watch or hung around the neck. The company has designed devices that can automatically connect to the vehicle tracking software. GPSWOX Geofencing Solutions has also developed its very own SMS gateway system, which sends SMS alerts from the user’s tracking server directly to the phone. This adds another level of accessibility when the user cannot access the internet. Its tracking software is compatible with over 300 trackers’ brands with a modern interface. Any type of tracker is compatible with this server, and a user can customize the interface with his/her own brand logo.
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Bluedot Geofencing Solutions offers advanced conditioning engine, clients can reach their target audience based on demographics or past behaviors at an unlimited number of locations, without any additional hardware. The company’s actionable insights help clients in identifying the engagement of customers with their campaigns, and then use those insights to build smarter campaigns and accurately track the attribution. Bluedot SDK allows smartphones and tablets to respond when they pass through pre-defined, precise locations (up to 5 meters) by triggering a range of pre-built actions, including opening websites, sending messages, and playing tones.
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Thumbvista Geofencing Solutions offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information. It helps organizations to : Create geofences at events, airports/hotels, or even around their competitors; Target potential customers based on their demographics, hobbies and interests.
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Pilgrim Geofencing Solutions customers get a 202% ROI on their targeting investment and a 47% lower cost-per-action (CPA) on average. The  company helps organizations to instantly design their geofenced ad campaigns by choosing their targeted places and defining their desired radius. Pilgrim pricing plans are flexible and can suit all budgets. It also helps users to specify any radius or combination of radii, and create advanced targeting that distinguishes between, targeting their own store and their competitors’ stores, and targeting their locations closer to the competitors’.
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Airship Geofencing Solutions offers Location Triggers, which enable businesses to deliver real-time automated messages to their customers as they move in or out of a specific geographical location. The features include: Real-time automation triggers; Push notifications sent out when a device moves in a geographical location; Captures location events and stores for audience targeting; Is compatible with iOS, Android and Amazon.
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Mapcite Geofencing Solutions provides fixed and mobile geofencing, where a fixed geofence refers to a virtual fence around an object, building, or thing, and the mobile geofence means a dynamic geofence that is built into a mobile device and moves with the user. These geofences provide businesses with information regarding the entry or exit from a location of an object or a thing, the total time spent in that location, and notify the user about intrusions in sensitive areas. Mapcite platform provides these services for Android as well as iOS mobile devices.
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LocationSmart Geofencing Solutions Smart Zone geofencing services deliver propinquity insights necessary for the daily activities. It provides services from fetching devices to tracking product shipments halfway around the world and more. LocationSmart Geofencing Solutions power and accuracy will provide the organisation an opportunity to open the doors to targeted engagement opportunities.

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GeoHems Geofencing Solutions provides GPS based location tracking solutions. Maven Systems M2M Solution – GPS based location tracking uses software filtering algorithms to work on raw values obtained from the GPS Modules and provide the most accurate location data.

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Embitel Geofencing Solutions helps businesses in implementing 3D object marker detection solutions for geo-fencing, profile status updates on entering and leaving the perimeters and alert generation systems and communication solutions. Embitel Geofencing Solutionshas successfully deployed push notifications in several mobile apps with the help of numerous solutions such as Evaluated Parse, Urban Airship, Django, GCM etc.

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Proximi Geofencing Solutions provides businesses with the competence of using a horde of technologies through a single system. It allows users to be free from being vendor-locked to one provider, enables a smooth transition amongst indoor and outdoor areas, and reach market-leading 1-2 meters of precision. It also enables businesses to manage their entire indoor positioning and navigation setup through the Proximi.io web portal.

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GeoMoby Geofencing Solutions provides rich and actionable analytics. It can target smartphones and send messages, arranging from few meters up to several kilometers. The GeoMoby solution can be easily integrated into the existing applications, using SDK or web API. Furthermore, it helps manage and synchronize geofences into applications within seconds. With GeoMoby Geofencing Solutions microfencing, the geographic target range can be anywhere from a few centimeters up to 50 meters from the location of an iBeacon. It allows users to deploy infinite microfences around any venue with a few clicks. Each time a customer triggers a microfence, the application delivers a message, loads relevant content, processes the payment, and modifies the UX to the user’s physical environment. iBeacons require buying, placing, and maintenance of hardware whereas geofencing does not require these.
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With Pulsate Geofencing Solutions Proximity based geofence solution, the push notifications typically gain a 30-50% higher open rate than regular push notifications. The solution helps businesses to track how often theirs customers visit a competitor location and send winback campaigns to attract them back. The other striking features offered by the solution are: Radial Geofences, that allow users to instantly add radial geofences around any location; Polygonal Geofences, that helps professionals to monitor buildings and locations of any size with custom geofence shapes etc.
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Skyhook Geofencing Solutions enable businesses to locate devices globally, even when offline, in a very power efficient manner. The company can modify its product to meet the exclusive needs of each customer. With numerous integration choices, even the smallest, most resource controlled devices can benefit from Skyhook’s global location network.

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Radar Geofencing Solutions guesses a user's current location based on numerous signals, comprising device location, location footprint, location density, location popularity, and time of day. It helps businesses to turn precise event types on and off for data minimization purposes. The platform also allows users to confine content when a user is deceiving their location.

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Localytics Geofencing software helps its clients engage with their customers with push notifications in the form of images, Graphics Interchange Formats (GIFs), videos, or audio files directly for more compelling results. The company’s targeting capabilities and True Impact campaign reports make it easy for customers to effectively engage their mobile app users. True Impact is the company’s campaign reporting tool.
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Raveon Technologies offers RavTrack geofencing solutions that are specifically created for Public Safety AVL, Construction Equipment Tracking, Parks and Mine Equipment Tracking, security management, theft discovery, vehicle delivery and more. RavTrack geofencing solutions GPS tracking solution leverage VHF/UHF/ISM radio channels which makes their solutions faster, and cuts down on any monthly expenditures.

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Herow Geofencing Solutions provide total access to their APIs which enables Herow to connect with the user’s existing stack. The Herow Platform lets mobile apps to augment their understanding of customer behaviour with their ways, favorites and real-time actions in the physical world. It allows businesses to activate content and communication at instants when their users need it and are available to act on it.

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Simpli.fi Geofencing Solutions offers Conversion Zones, a competent tool for tracking online to offline conversions in mobile advertising. By outlining a virtual conversion zone about a location, advertisers can monitor the amount of physical traffic at a location. The company's event targeting solution,  precisely targets customers from an event. Simpli.fi's geofencing is highly accurate. The company's targeting solution relies on plat line data from property tax and public land surveying information.
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DreamOrbit Geofencing Solutions creates apps that have the ability to automatically handle GPS tracking frequency and decrease battery usage. The company has built frameworks for Android as well as iOS SDK over the period of time and they have the ability to prototype the user's product idea and kickstart the development immediately. Their application provides route and geo-fenced information to the drivers even in the areas with lower internet connectivity. These offline maps are as accurate as online maps.
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VisioGlobe Geofencing Solutions makes it easy for businesses to edit and publish the latest map to their desired platforms. The Geofencing software is flexible and can be accessed from anywhere with the web browser. It enables users to edit and save their maps on the cloud. VisioGlobe Geofencing Solutions Visualization products are fast and are easy to integrated in the businesses' existing applications. The solutions can be deployed on mobile, web and kiosk. The company enables businesses to visualize maps on mobile, web and kiosk with th  help of their multiplatform solutions. 

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Succorfish Geofencing Solutions asset tracking platform permits customers to precisely monitor and connect with all mobile assets from one central hub. The platform provides an all encompassing ATS and a communication channel (2 way) from which it records, analyse and extract real time data from the personnel and tactical assets. Succorfish Geofencing solutions has the ability to define a virtual perimeter for a real-world geographic area. The breaking of the geofence perimeter alerts that indicates that an asset is deviating from a predefined route. 

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MobiOcean Geofencing solutions is a specialist software in developing both on-premise as well as cloud-based location management solutions which offer geofencing management from a single console. The company helps businesses to locate and be remotely connected with its employees, implement an all-inclusive employee tracking solution and also connect with them in case of any emergency.

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Enradius Geofencing Solutions provides businesses with geo-targeting campaigns that leverage locations to help them in understanding the precise locations of their customers and they are extremely accurate in their reach as compared to other big broadcast media campaigns. The company also concentrates on creating digital ads for retailers and storefront marketing. The company works on creating innovative solutions which can help businesses in reaching audiences when they are in a Micro-Moment.
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GroundTruth Geofencing Solutions offers location based marketing solutions that help businesses in getting critical insights about their customers and personalizing their offerings accordingly. The company offers unique Location Audience Targeting that enables marketers to target potential customers based on their live location and location history. It also provides proximity targeting, with which businesses can connect with customers in real-time whenever they are around the geofenced locations.

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Ontarget Geofencing Solutions offers mobile marketing based on geofencing that helps businesses to target possible customers based on their location. The company leverages GPS, cellular data, and Wi-Fi data. It allows businesses to establish prearranged radius around their preferred locations and creates mobile ads accordingly. The company uses more than 128 classified audiences and overlays real-world visitation behaviour with demographic data. The company also has the capability to reach people who visited a brand specific or category locale previously.

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