Geofencing software is defined as generating a virtual boundary around a fixed or moving object, in which a device, individual, or asset can be tracked, monitored, and detected if the boundary is violated. Geofencing solutions create and track virtual boundaries. They use Global Positioning System (GPS), Radio Frequency Identification (RFID), and Wi-Fi technology, along with dedicated software to track equipment and people. The geofencing software market includes fixed and mobile geofencing users in various verticals.

COMPETITIVE LEADERSHIP MAPPING TERMINOLOGY

The MicroQuadrant matrix provides information about Best Geofencing Software. It outlines the findings and analysis on how well each market vendor performs within the predefined MicroQuadrant criteria. The vendor evaluations are based on 2 broad categories: strength of product portfolio and business strategy excellence. Each category carries various criteria, based on which the vendors have been evaluated. The evaluation criteria considered under the strength of product portfolio include breadth and depth of product offering (based on the industries that the vendors cater to and their solution and service offerings), product feature and functionality, focus on product innovation, and product quality, reliability, and support, focus on product innovation. The evaluation criteria considered under the business strategy excellence include the geographic footprint (based on geographic presence), vision alignment, breadth of application served and coverage, channel strategy and fit, and mergers and acquisitions strategy.

VISIONARY LEADERS

Apple, Esri, GPSWOX, Bluedot Innovation, Thumbvista, and MAPCITE have been recognized as the visionary leaders in the geofencing software market. They offer a strong portfolio of solutions and services to their commercial clients. The products and solutions of these companies are highly scalable and can be customized as per the requirements of the clients. These companies are said to be investing significantly in R&D to introduce innovations in location-based services and geofencing. Moreover, these companies have also undertaken various organic and inorganic strategies to achieve consistent and advanced growth in the geofencing software market.

INNOVATORS

LocationSmart, Pulsate, Swirl Networks, Maven Systems, SuccorfishM2M, DreamOrbit, Swirl Networks, Nisos Technologies, and Embitel have been recognized as the innovators in the geofencing software market. These companies offer innovative solutions for fixed and mobile geofencing. They also have strong breadth and depth of product offerings. The innovators have been at the forefront in deploying their solutions for niche and custom software requirements of the clients.

DYNAMIC DIFFERENTIATORS

PlotProjects, GeoMoby, Mobinius, and Urban Airship have been recognized as the dynamic differentiators in the geofencing software market. These companies have a significant network of channel partners and resellers to increase the deployment of their solutions across a multitude of verticals. The dynamic vendors have been consistently generating positive revenue growth in the geofencing market and their market position has heightened by their organic and inorganic ventures.

EMERGING COMPANIES

Simpli.fi, Raveon Technologies, Factual, InVisage, Visioglobe, MobiOcean, and Localytics have been recognized as the emerging companies in the geofencing market. The emerging players are specialized in offering highly niche and tailor-made solutions and services to their clients. These companies devise new ways of working to drive business results in the market.

The geofencing services market is segmented into deployment and integration services, support and maintenance services, consulting and advisory services, and API management and testing services. Geofencing services are provided by the service vendors during the pre, post, and installation phases of various industry applications. These services help in driving the productivity and efficiency of business processes to build a time-efficient geofencing system. These support services are essential and are required for the effective functioning of the business processes. There is an increase in the integration of the geofencing applications provided by third-party vendors across a multitude of verticals, influencing the overall growth of the geofencing market.

Deployment and integration services are used mainly for the implementation of geofencing in various industry verticals. Support and maintenance services provide 24/7 support to geofencing applications. Consulting and advisory services play a significant role in the geofencing services market, as enterprises find it suitable to consult professionals before implementing geofencing applications and solutions in their existing business processes. API management and testing services are instrumental in addressing the data retrieved from connected devices over the network and hosting applications, and in offering additional services, such as remote device management, and data storage, monitoring, sharing, and management.

DEPLOYMENT AND INTEGRATION SERVICES

Deployment and integration are important stages in the implementation of geofencing technology for various industry verticals. Installation and integration services are considered very important, as different industry applications have different requirements. Geofencing solutions are integrated with the existing systems, and the integration requires an exact level of system integrators and system enablers. It is necessary for the enterprises to create a safe environment for geofencing, as it is used for tracking users and sending push notifications. Professional service providers ensure the safe and secure integration of geofencing solutions into an enterprise’s existing system. Service providers also safeguard and confirm the integration and installation of applications for quality assurance.

SUPPORT AND MAINTENANCE SERVICES

Support and maintenance services are instrumental in addressing and analyzing the data retrieved from geofencing solutions. The notifications for geofence breaches can be in the form of text alerts, or complex batch or real-time reports. It is very important to manage the applications and the data generated by geofencing solutions. Support and maintenance services provide end-to-end business services, including due diligence, portfolio analysis, competitive analysis, business intelligence, transition, and continuous improvement for packaged applications. Additionally, these services validate, transform, and synchronize the data between applications and devices. Furthermore, geofencing vendors provide training and development services after the implementation of geofencing solutions. It is important for the vendors to provide appropriate training to the geofencing users to help them manage the push notifications and the data generated through breaches. Geofencing service vendors provide the training required for managing geofencing tools and APIs.

CONSULTING AND ADVISORY SERVICES

Consulting and advisory services play a significant role in the digital transformation and evolution of business processes through geofencing. They provide strategic insights for the operational, organizational, and technological transformation of various industry applications. Moreover, these services offer an innovative service-layer framework to help establish a geofence. Consulting and advisory services are vital in planning, supporting, and identifying the different revenue streams; defining customer business objectives; executing business analysis; and creating roadmaps and plans. They also contribute in addressing new market segments, products, and business models to identify the capabilities and technologies needed for geofencing. These service providers also take care of various geofencing connectivity technologies, such as Wi-Fi, RFID, GPS, and cellular data. Consulting services provide end-to-end system integration of geofencing solutions with Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), data warehouse systems, and advertising and marketing platforms to drive improved process efficiency and productivity.

API MANAGEMENT AND TESTING SERVICES

API management services offer application access management, device data communication, and interaction and security services. Additionally, application operation, production support, release and change support, and middleware product support are also carried out by API management services. API management geofencing services can integrate with the existing business processes, users, and systems to assist in real-time business decision making. Moreover, application integration platforms validate, transform, and sync data between applications and devices. API management services provide discovery and rationalization, application architecture design, software distribution, testing and packaging, and license management services.

GEOFENCING TYPE

There are 2 types of geofencing in the market, namely, fixed geofencing and mobile geofencing. According to the requirements of an organization, the geofencing type is chosen. Furthermore, businesses can select between an app-based and a network-based geofencing solution based on their business needs. App-based geofencing solutions are mobile applications that access mobile users’ locational data via GPS. Network-based geofencing solutions use data from the local cell phone towers to send targeted messages to the mobile users connected to the network

FIXED GEOFENCING

Fixed geofencing refers to a virtual boundary around a thing, site, building, or fixed object. When the geofence is breached, the user gets an alert about the violator and a report about the entry or exit of any intruder from a location and the time spent by them in the same position or area. Additionally, a person who enters the fence receives push notifications initiated by the geofencing user. The notification for geofence breaches can be in the form of text alerts, or complex batch or real-time reports.

Fixed geofencing is used in various industry verticals, such as logistics and transportation, healthcare, and retail. In the retail industry, geofencing is used to drive foot traffic and sales numbers by bridging the gap between physical and digital channels. It connects the physical and digital commerce by engaging customers directly on their mobile devices at any location. It helps retailers reach customers near the location and attract them to the physical store. In hospitality management, geofencing is used to increase the sales at restaurants and bars through automated offers, pre-ordering, payments, and loyalty programs. It increases the purchases, consumption, and upselling through hardware-free pre-ordering and payments from any location. It also automates the pickup process to notify the staff as the customer approaches the store.

MOBILE GEOFENCING

Mobile geofencing is dynamic and it moves along with the user’s mobile device. It is built into the mobile devices and uses cellular data and GPS. For instance, if a user is passing by a parking space, they will receive push notifications about the paid parking space. Similarly, if the same user is traveling and a landslide occurs, they will receive push notifications about the landslide before entering the danger zone.

Geofencing Solutions Quadrant

Comparing 23 vendors in Geofencing Solutions across 94 criteria.

Find the best Geofencing Solutions solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Geofencing Solutions tools.
  • Breadth and Depth of Product Offerings
    • Types of Geofencing Services
      • Deployment And Integration Services
      • Application Support And Maintenance Services
      • Consulting And Advisory Services
      • Training And Development Services
      • Api Management Services
      • Testing Services
    • Types of Geofencing
      • Fixed
      • Mobile
  • Product Features and Functionality
    • Industry Coverage
      • Transportation and Logistics
      • Retail and Consumer Goods
      • Healthcare and Life Sciences
      • Manufacturing
      • Media and Entertainment
      • Governmnet and Defense
      • BFSI
    • Customer Type
      • SME's
      • Large Enterprises
  • Product Quality and Reliability
    • Frequency of Support Service
      • Monthly
    • Support Activities
      • Customer support service
      • Documentation
      • Training and development
      • Support and maintenance
    • Channel for Delivery of Support Services
      • On-Site Support
      • Remote Support
  • Focus on Product Innovation
    • R&D Spend

TOP VENDORS (23)

  • 1

    The Indoor Remote Triggered Location Scanning application lets Apple locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation.

    Read More
    • Enterprise
    • California, USA
    • Founded: 1976
    • More than $100 BN
    • 1,00,001 to 5,00,000
  • 2

    It enables organizations to discover, use, make, and share maps from any device, anywhere, at any time. Moreover, it provides contextual tools for mapping and spatial reasoning for enterprises to explore the data and share location-based insights. ArcGIS offers a unique set of capabilities for applying location-based analysis to business practices.

    Read More
    • Enterprise
    • California, US
    • Founded: 1969
    • $1BN to $5BN
    • 1,001 to 5,000
  • 3

    GPSWOX also sells all types of security products for kids, teens, and cars or bikes. The tracker comes with built-in batteries and needs to be charged once every few months. The tracker uses a sim card to access the GPS location and can be disguised as a regular watch or hung around the neck. Devices can automatically connect to the vehicle tracking software. GPSWOX has also developed its very own SMS gateway system, which sends SMS alerts from the user’s tracking server directly to the phone. This adds another level of accessibility when the user cannot access the internet.

    Read More
    • Enterprise
    • London, UK
    • Founded: 2014
    • 501 to 1,000
  • 4

    Bluedot’s advanced conditioning engine, clients can reach their target audience based on demographics or past behaviors at an unlimited number of locations, without any additional hardware. The company’s actionable insights help clients in identifying the engagement of customers with their campaigns, and then use those insights to build smarter campaigns and accurately track the attribution.

    Read More
    • Enterprise
    • 501 to 1,000
  • 5

    The company offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information.

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    • Enterprise
    • Charlotte, North Carolina, US
    • Founded: 2012
    • 51 to 100
  • 6

    The company segregates geofencing into fixed and mobile, where a fixed geofence refers to a virtual fence around an object, building, or thing, and the mobile geofence means a dynamic geofence that is built into a mobile device and moves with the user. These geofences provide information regarding the entry or exit from a location of an object or a thing, the total time spent in that location, and notify the user about intrusions in sensitive areas. This service is available for Android as well as iOS mobile devices.

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    • Enterprise
    • 501 to 1,000
  • 7

    LocationSmart’s Smart Zone geofencing services deliver propinquity insights necessary for the daily activities. It provides services from fetching devices to tracking product shipments halfway around the world and more. LocationSmart's geofencing technology’s power and accuracy will provide the organisation an opportunity to open the doors to targeted engagement opportunities.

    Read More
    • Enterprise
    • 501 to 1,000
  • 8

    By offering these 3 types of geofencing solutions, the company aims to tap the geofencing market and fulfill the customers’ requirements. Pulsate helps marketers communicate with their users in a highly personalized manner, which attracts attention and encourages them to purchase a product or service.

    Read More
    • Enterprise
    • 501 to 1,000
  • 9

    A geo fence allows the administrator to keep an eye on the devices and can track where the device is. EMBITEL Mobility analyze the current business scenario and suggests best geofencing solutions that can drive performance, improve the production efficiency and provide a huge variety of personalized experiences to users through its 3D objects and many more.

    Read More
    • Enterprise
    • Bangalore, Karnataka, India
    • Founded: 2006
    • $5BN to $10BN
    • 101 to 500
  • 10

    Maven Systems provides Geofencing solutions in form of GPS based location tracking. Maven Systems M2M Solution – GPS based location tracking uses software filtering algorithms to work on raw values obtained from the GPS Modules and provide the most accurate location data.

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    • Enterprise
    • 501 to 1,000
  • 11

    Succorfish’s asset tracking platform permits customers to precisely monitor and connect with all mobile assets from one central hub. The platform provides an all encompassing ATS and a communication channel (2 way) from which it records, analyse and extract real time data from the personnel and tactical assets.

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    • Enterprise
    • Carlsbad, California, US
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
  • 13

    To ensure businesses gain maximum optimum from geofencing, the company offers customized geofencing solutions to its commercial clients. Mobinius has been successful in creating a customer-friendly solution for one of the largest Gulf Cooperation Council (GCC) giants, which resulted in enhancing the customer experience with geofencing-based solutions.

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    • Enterprise
    • 501 to 1,000
  • 14

    GeoMoby dashboard provides rich and actionable analytics. It can target smartphones and send messages, arranging from few meters up to several kilometers. The GeoMoby solution can be easily integrated into the existing applications, using SDK or web API. Furthermore, it helps manage and synchronize geofences into applications within seconds.

    Read More
    • Enterprise
    • 51 to 100
    • Enterprise
    • 501 to 1,000
  • 16

    Swirl’s flexible and open architecture provides a mobile presence marketing solution that can be customized to meet the requirements of any large-scale retail environment. Furthermore, the platform enables retailers to take the advantage of digital location signals, including geofences, Wi-Fi network, Visible Light Communication (VLC), and Bluetooth beacons, to create a set of customer behavioral data and then act on this data to influence shoppers via in-store automation.

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    • Enterprise
    • 501 to 1,000
  • 17

    The company offers Conversion Zones, a competent tool for tracking online to offline conversions in mobile advertising. By outlining a virtual conversion zone about a location, advertisers can monitor the amount of physical traffic at a location. Simpli.fi offers the event targeting solution, which precisely targets customers from an event.

    Read More
    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
  • 19

    Localytics helps its clients engage with their customers with push notifications in the form of images, Graphics Interchange Formats (GIFs), videos, or audio files directly for more compelling results. The company’s targeting capabilities and True Impact campaign reports make it easy for customers to effectively engage their mobile app users. True Impact is the company’s campaign reporting tool.

    Read More
    • Enterprise
    • Boston, Massachusetts, US
    • Founded: 2008
    • 101 to 500
    • Startup
    • Newark, California, US
    • Founded: 2006
    • Below $10 MN
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
    • Startup
    • Los Angeles, California, US
    • Founded: 2008
    • Below $10 MN
    • 51 to 100

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Marie Stelle

Engagement Partner - 360Quadrants.com