Geofencing market is defined as generating a virtual boundary around a fixed or moving object, in which a device, individual, or asset can be tracked, monitored, and detected if the boundary is violated. Geofencing solutions create and track virtual boundaries. They use Global Positioning System (GPS), Radio Frequency Identification (RFID), and Wi-Fi technology, along with dedicated software to track equipment and people. The geofencing market includes fixed and mobile geofencing users in various verticals.
The MicroQuadrant matrix provides information about the major players who offer geofencing solutions and services. It outlines the findings and analysis on how well each market vendor performs within the predefined MicroQuadrant criteria. The vendor evaluations are based on 2 broad categories: strength of product portfolio and business strategy excellence. Each category carries various criteria, based on which the vendors have been evaluated. The evaluation criteria considered under the strength of product portfolio include breadth and depth of product offering (based on the industries that the vendors cater to and their solution and service offerings), product feature and functionality, focus on product innovation, and product quality, reliability, and support, focus on product innovation. The evaluation criteria considered under the business strategy excellence include the geographic footprint (based on geographic presence), vision alignment, breadth of application served and coverage, channel strategy and fit, and mergers and acquisitions strategy.
Apple, Esri, GPSWOX, Bluedot Innovation, Thumbvista, and MAPCITE have been recognized as the visionary leaders in the geofencing market. They offer a strong portfolio of solutions and services to their commercial clients. The products and solutions of these companies are highly scalable and can be customized as per the requirements of the clients. These companies are said to be investing significantly in R&D to introduce innovations in location-based services and geofencing. Moreover, these companies have also undertaken various organic and inorganic strategies to achieve a consistent and advanced growth in the geofencing market.
LocationSmart, Pulsate, Swirl Networks, Maven Systems, SuccorfishM2M, DreamOrbit, Swirl Networks, Nisos Technologies, and Embitel have been recognized as the innovators in the geofencing market. These companies offer innovative solutions for fixed and mobile geofencing. They also have strong breadth and depth of product offerings. The innovators have been at the forefront in deploying their solutions for niche and custom software requirements of the clients.
PlotProjects, GeoMoby, Mobinius, and Urban Airship have been recognized as the dynamic differentiators in the geofencing market. These companies have a significant network of channel partners and resellers to increase the deployment of their solutions across a multitude of verticals. The dynamic vendors have been consistently generating positive revenue growth in the geofencing market and their market position has heightened by their organic and inorganic ventures.
Simpli.fi, Raveon Technologies, Factual, InVisage, Visioglobe, MobiOcean, and Localytics have been recognized as the emerging companies in the geofencing market. The emerging players are specialized in offering highly niche and tailor-made solutions and services to their clients. These companies devise new ways of working to drive business results in the market.
TOP VENDORS In Geofencing Solutions
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Geofencing Solutions Quadrant
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|Product Features and Functionality|
|Product Quality and Reliability|
|Focus on Product Innovation|
The Indoor Remote Triggered Location Scanning application lets Apple locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation.BUYERVENDOREXPERTS4.0MNM ANALYSTS
It enables organizations to discover, use, make, and share maps from any device, anywhere, at any time. Moreover, it provides contextual tools for mapping and spatial reasoning for enterprises to explore the data and share location-based insights. ArcGIS offers a unique set of capabilities for applying location-based analysis to business practices.BUYERVENDOREXPERTS3.8MNM ANALYSTS
GPSWOX also sells all types of security products for kids, teens, and cars or bikes. The tracker comes with built-in batteries and needs to be charged once every few months. The tracker uses a sim card to access the GPS location and can be disguised as a regular watch or hung around the neck. Devices can automatically connect to the vehicle tracking software. GPSWOX has also developed its very own SMS gateway system, which sends SMS alerts from the user’s tracking server directly to the phone. This adds another level of accessibility when the user cannot access the internet.BUYERVENDOREXPERTS3.5MNM ANALYSTS
Bluedot’s advanced conditioning engine, clients can reach their target audience based on demographics or past behaviors at an unlimited number of locations, without any additional hardware. The company’s actionable insights help clients in identifying the engagement of customers with their campaigns, and then use those insights to build smarter campaigns and accurately track the attribution.BUYERVENDOREXPERTS3.5MNM ANALYSTS
The company offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information.BUYERVENDOREXPERTS3.2MNM ANALYSTS
The company segregates geofencing into fixed and mobile, where a fixed geofence refers to a virtual fence around an object, building, or thing, and the mobile geofence means a dynamic geofence that is built into a mobile device and moves with the user. These geofences provide information regarding the entry or exit from a location of an object or a thing, the total time spent in that location, and notify the user about intrusions in sensitive areas. This service is available for Android as well as iOS mobile devices.BUYERVENDOREXPERTS3.0MNM ANALYSTS
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By offering these 3 types of geofencing solutions, the company aims to tap the geofencing market and fulfill the customers’ requirements. Pulsate helps marketers communicate with their users in a highly personalized manner, which attracts attention and encourages them to purchase a product or service.BUYERVENDOREXPERTS2.9MNM ANALYSTS
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To ensure businesses gain maximum optimum from geofencing, the company offers customized geofencing solutions to its commercial clients. Mobinius has been successful in creating a customer-friendly solution for one of the largest Gulf Cooperation Council (GCC) giants, which resulted in enhancing the customer experience with geofencing-based solutions.BUYERVENDOREXPERTS2.7MNM ANALYSTS
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GeoMoby dashboard provides rich and actionable analytics. It can target smartphones and send messages, arranging from few meters up to several kilometers. The GeoMoby solution can be easily integrated into the existing applications, using SDK or web API. Furthermore, it helps manage and synchronize geofences into applications within seconds.BUYERVENDOREXPERTS2.5MNM ANALYSTS
The company offers Conversion Zones, a competent tool for tracking online to offline conversions in mobile advertising. By outlining a virtual conversion zone about a location, advertisers can monitor the amount of physical traffic at a location. Simpli.fi offers the event targeting solution, which precisely targets customers from an event.BUYERVENDOREXPERTS2.4MNM ANALYSTS
Swirl’s flexible and open architecture provides a mobile presence marketing solution that can be customized to meet the requirements of any large-scale retail environment. Furthermore, the platform enables retailers to take the advantage of digital location signals, including geofences, Wi-Fi network, Visible Light Communication (VLC), and Bluetooth beacons, to create a set of customer behavioral data and then act on this data to influence shoppers via in-store automation.BUYERVENDOREXPERTS2.4MNM ANALYSTS
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Localytics helps its clients engage with their customers with push notifications in the form of images, Graphics Interchange Formats (GIFs), videos, or audio files directly for more compelling results. The company’s targeting capabilities and True Impact campaign reports make it easy for customers to effectively engage their mobile app users. True Impact is the company’s campaign reporting tool.BUYERVENDOREXPERTS2.3MNM ANALYSTS
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