Banks and financial institutions are incorporating geofencing solutions to enhance the customer experience and services. With its ability to provide additional security for fraud prevention and improve the customer relationship, geofencing can significantly improve the customer satisfaction and revenue. With the help of the geofencing technology, banks can locate eCommerce customers via their IP address and send contextually relevant content, such as special credit offers, merchant promotions, loyalty programs, and information about working hours. By setting up geofences around the bank branches, banks can identify the High Net Worth Individual (HNWI) customers when they are onsite and ensure they are given the appropriate level of service. Some financial companies are exploring the possibilities of partnering with geofencing merchants. The various applications of geofencing in the BFSI industry include customer tracking and fraud prevention, and marketing and promotions.

Geofencing Solutions in BFSI Quadrant

Comparing 26 vendors in Geofencing Solutions across 176 criteria.

Find the best Geofencing Solutions solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Geofencing Solutions tools.
  • Breadth and Depth of Product Offerings
    • Types of Geofencing Services
      • Deployment And Integration Services
      • Application Support And Maintenance Services
      • Consulting And Advisory Services
      • Training And Development Services
      • Api Management Services
      • Testing Services
    • Types of Geofencing
      • Fixed
      • Mobile
  • Product Features and Functionality
    • Industry Coverage
      • Transportation and Logistics
      • Retail and Consumer Goods
      • Healthcare and Life Sciences
      • Manufacturing
      • Media and Entertainment
      • Governmnet and Defense
      • BFSI
    • Customer Type
      • SME's
      • Large Enterprises
  • Product Quality and Reliability
    • Frequency of Support Service
      • Monthly
    • Support Activities
      • Customer support service
      • Documentation
      • Training and development
      • Support and maintenance
    • Channel for Delivery of Support Services
      • On-Site Support
      • Remote Support
  • Focus on Product Innovation
    • R&D Spend

TOP VENDORS

  • #

    The Indoor Remote Triggered Location Scanning application lets Apple locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation.

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    • Enterprise
    • California, USA
    • Founded: 1976
    • More than $100 BN
    • 1,00,001 to 5,00,000
  • #

    Bluedot’s advanced conditioning engine, clients can reach their target audience based on demographics or past behaviors at an unlimited number of locations, without any additional hardware. The company’s actionable insights help clients in identifying the engagement of customers with their campaigns, and then use those insights to build smarter campaigns and accurately track the attribution.

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    • Enterprise
    • 501 to 1,000
    • Enterprise
    • Bangalore, Karnataka, India
    • Founded: 2006
    • $5BN to $10BN
    • 101 to 500
  • #

    It enables organizations to discover, use, make, and share maps from any device, anywhere, at any time. Moreover, it provides contextual tools for mapping and spatial reasoning for enterprises to explore the data and share location-based insights. ArcGIS offers a unique set of capabilities for applying location-based analysis to business practices.

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    • Enterprise
    • California, US
    • Founded: 1969
    • $1BN to $5BN
    • 1,001 to 5,000
  • #

    GeoMoby dashboard provides rich and actionable analytics. It can target smartphones and send messages, arranging from few meters up to several kilometers. The GeoMoby solution can be easily integrated into the existing applications, using SDK or web API. Furthermore, it helps manage and synchronize geofences into applications within seconds.

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    • Enterprise
    • 51 to 100
  • #

    GPSWOX also sells all types of security products for kids, teens, and cars or bikes. The tracker comes with built-in batteries and needs to be charged once every few months. The tracker uses a sim card to access the GPS location and can be disguised as a regular watch or hung around the neck. Devices can automatically connect to the vehicle tracking software. GPSWOX has also developed its very own SMS gateway system, which sends SMS alerts from the user’s tracking server directly to the phone. This adds another level of accessibility when the user cannot access the internet.

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    • Enterprise
    • London, UK
    • Founded: 2014
    • 501 to 1,000
  • #

    Localytics helps its clients engage with their customers with push notifications in the form of images, Graphics Interchange Formats (GIFs), videos, or audio files directly for more compelling results. The company’s targeting capabilities and True Impact campaign reports make it easy for customers to effectively engage their mobile app users. True Impact is the company’s campaign reporting tool.

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    • Enterprise
    • Boston, Massachusetts, US
    • Founded: 2008
    • 101 to 500
    • Enterprise
    • 501 to 1,000
  • #

    The company segregates geofencing into fixed and mobile, where a fixed geofence refers to a virtual fence around an object, building, or thing, and the mobile geofence means a dynamic geofence that is built into a mobile device and moves with the user. These geofences provide information regarding the entry or exit from a location of an object or a thing, the total time spent in that location, and notify the user about intrusions in sensitive areas. This service is available for Android as well as iOS mobile devices.

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    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 501 to 1,000
  • #

    To ensure businesses gain maximum optimum from geofencing, the company offers customized geofencing solutions to its commercial clients. Mobinius has been successful in creating a customer-friendly solution for one of the largest Gulf Cooperation Council (GCC) giants, which resulted in enhancing the customer experience with geofencing-based solutions.

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    • Enterprise
    • 501 to 1,000
    • Enterprise
    • Brooklyn, New York, US
    • Founded: 2013
    • 51 to 100
    • Startup
    • Vista, California, US
    • Founded: 2003
    • Below $10 MN
    • 501 to 1,000
    • Enterprise
    • Carlsbad, California, US
    • 501 to 1,000
  • #

    Swirl’s flexible and open architecture provides a mobile presence marketing solution that can be customized to meet the requirements of any large-scale retail environment. Furthermore, the platform enables retailers to take the advantage of digital location signals, including geofences, Wi-Fi network, Visible Light Communication (VLC), and Bluetooth beacons, to create a set of customer behavioral data and then act on this data to influence shoppers via in-store automation.

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    • Enterprise
    • 501 to 1,000
  • #

    The company offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information.

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    • Enterprise
    • Charlotte, North Carolina, US
    • Founded: 2012
    • 51 to 100
    • Enterprise
    • 501 to 1,000

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