Keeping consumers engaged with content is the top priority of any media, entertainment, or publishing company. Implementation of the geofencing technology helps companies use targeted cross-channel messaging and encourage subscribers to come back. It aids businesses in tracking and capturing the browsing behavior of the users. Businesses can identify and create audiences and can also link them to external networks to sell inventories or retarget them for their own benefit.
Geofencing can be used in the media and entertainment segment by delivering group messages and informing about special events to keep the customers engaged, entertained, and connected. The various applications in this segment are social media, and advertising and marketing.
Frequently Asked Questions
What is the expected CAGR for the Geofencing Solutions Market?The geofencing market is projected to grow at a Compound Annual Growth Rate (CAGR) of 27.5% during 2017-2022.
What are the major growth driving triggers of the Geofencing Solutions Market?The major factors driving the growth of the geofencing market are the penetration of new technologies, rise in the use of spatial data and analytical tools, higher adoption of location-based applications among consumers, and the growth of competitive intelligence. Furthermore, the rise in Business Intelligence (BI) and the need to track the competitors’ marketing activities are some of the other factors supporting the overall growth of the market.
What are the various application of Geofencing?One of the best applications for geofencing comes in the form of social networking. Geofencing facilitates the usage of location-based filters, stickers and other shareable content. Geofencing also helps marketers to plan their in-store promotions and make ads targeted to a specific audience. It is also used to engage audience at organized events. Geofencing also facilitates telematics, where it enables businesses to draw virtual boundaries around their sites, which whenever trespassed send out alerts to the operators.
What are the various technologies that enable Geofencing?WiFi is a built-in feature in almost all the smartphones devices. RFID is another technology, that provides better precision in tracking. GPS offers enhanced precision when used outdoors and it is very cost efficient. Beacons help in identifying locations of all devices within their range. Beacons have the ability to deliver very high accuracy at optimal battery usage.
PlotProjects Geofencing Solutions depend on multiple location services. It functions even when the app runs in the background mode or it has been actively killed. The accuracy of their plugin is about 10 meters, which makes it highly accurate.
It can be easily integrated into the organization's app and mobile marketing campaigns can be run instantly to target the app users anywhere across the globe. The app is suitable for all platforms and it also has the ability to categorize different types of users, so that specific messages could be delivered to the relevant group of users.
A geo fence allows the administrator to keep an eye on the devices and can track where the device is. EMBITEL Mobility analyze the current business scenario and suggests best geofencing solutions that can drive performance, improve the production efficiency and provide a huge variety of personalized experiences to users through its 3D objects and many more.