Keeping consumers engaged with content is the top priority of any media, entertainment, or publishing company. Implementation of the geofencing technology helps companies use targeted cross-channel messaging and encourage subscribers to come back. It aids businesses in tracking and capturing the browsing behavior of the users. Businesses can identify and create audiences and can also link them to external networks to sell inventories or retarget them for their own benefit.

Geofencing can be used in the media and entertainment segment by delivering group messages and informing about special events to keep the customers engaged, entertained, and connected. The various applications in this segment are social media, and advertising and marketing.

Geofencing Solutions in Media and Entertainment Quadrant

Comparing 26 vendors in Geofencing Solutions across 94 criteria.

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Below criteria are most commonly used for comparing Geofencing Solutions tools.
  • Breadth and Depth of Product Offerings
    • Types of Geofencing Services
      • Deployment And Integration Services
      • Application Support And Maintenance Services
      • Consulting And Advisory Services
      • Training And Development Services
      • Api Management Services
      • Testing Services
    • Types of Geofencing
      • Fixed
      • Mobile
  • Product Features and Functionality
    • Industry Coverage
      • Transportation and Logistics
      • Retail and Consumer Goods
      • Healthcare and Life Sciences
      • Manufacturing
      • Media and Entertainment
      • Governmnet and Defense
      • BFSI
    • Customer Type
      • SME's
      • Large Enterprises
  • Product Quality and Reliability
    • Frequency of Support Service
      • Monthly
    • Support Activities
      • Customer support service
      • Documentation
      • Training and development
      • Support and maintenance
    • Channel for Delivery of Support Services
      • On-Site Support
      • Remote Support
  • Focus on Product Innovation
    • R&D Spend


  • 1

    The Indoor Remote Triggered Location Scanning application lets Apple locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation.

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    • Enterprise
    • California, USA
    • Founded: 1976
    • More than $100 BN
    • 1,00,001 to 5,00,000
  • 2

    It enables organizations to discover, use, make, and share maps from any device, anywhere, at any time. Moreover, it provides contextual tools for mapping and spatial reasoning for enterprises to explore the data and share location-based insights. ArcGIS offers a unique set of capabilities for applying location-based analysis to business practices.

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    • Enterprise
    • California, US
    • Founded: 1969
    • $1BN to $5BN
    • 1,001 to 5,000
  • 3

    GPSWOX also sells all types of security products for kids, teens, and cars or bikes. The tracker comes with built-in batteries and needs to be charged once every few months. The tracker uses a sim card to access the GPS location and can be disguised as a regular watch or hung around the neck. Devices can automatically connect to the vehicle tracking software. GPSWOX has also developed its very own SMS gateway system, which sends SMS alerts from the user’s tracking server directly to the phone. This adds another level of accessibility when the user cannot access the internet.

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    • Enterprise
    • London, UK
    • Founded: 2014
    • 501 to 1,000
  • 4

    Bluedot’s advanced conditioning engine, clients can reach their target audience based on demographics or past behaviors at an unlimited number of locations, without any additional hardware. The company’s actionable insights help clients in identifying the engagement of customers with their campaigns, and then use those insights to build smarter campaigns and accurately track the attribution.

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    • Enterprise
    • 501 to 1,000
  • 5

    The company offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information.

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    • Enterprise
    • Charlotte, North Carolina, US
    • Founded: 2012
    • 51 to 100
    • Enterprise
    • Bangalore, Karnataka, India
    • Founded: 2006
    • $5BN to $10BN
    • 101 to 500
    • Enterprise
    • 501 to 1,000
  • 8

    To ensure businesses gain maximum optimum from geofencing, the company offers customized geofencing solutions to its commercial clients. Mobinius has been successful in creating a customer-friendly solution for one of the largest Gulf Cooperation Council (GCC) giants, which resulted in enhancing the customer experience with geofencing-based solutions.

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    • Enterprise
    • 501 to 1,000
  • 9

    GeoMoby dashboard provides rich and actionable analytics. It can target smartphones and send messages, arranging from few meters up to several kilometers. The GeoMoby solution can be easily integrated into the existing applications, using SDK or web API. Furthermore, it helps manage and synchronize geofences into applications within seconds.

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    • Enterprise
    • 51 to 100
    • Enterprise
    • 501 to 1,000


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