Keeping consumers engaged with content is the top priority of any media, entertainment, or publishing company. Implementation of the geofencing technology helps companies use targeted cross-channel messaging and encourage subscribers to come back. It aids businesses in tracking and capturing the browsing behavior of the users. Businesses can identify and create audiences and can also link them to external networks to sell inventories or retarget them for their own benefit.

Geofencing can be used in the media and entertainment segment by delivering group messages and informing about special events to keep the customers engaged, entertained, and connected. The various applications in this segment are social media, and advertising and marketing.

Frequently Asked Questions

  • What is the expected CAGR for the Geofencing Solutions Market?
    The geofencing market is projected to grow at a Compound Annual Growth Rate (CAGR) of 27.5% during 2017-2022.
  • What are the major growth driving triggers of the Geofencing Solutions Market?
    The major factors driving the growth of the geofencing market are the penetration of new technologies, rise in the use of spatial data and analytical tools, higher adoption of location-based applications among consumers, and the growth of competitive intelligence. Furthermore, the rise in Business Intelligence (BI) and the need to track the competitors’ marketing activities are some of the other factors supporting the overall growth of the market.
  • What are the various application of Geofencing?
    One of the best applications for geofencing comes in the form of social networking. Geofencing facilitates the usage of location-based filters, stickers and other shareable content. Geofencing also helps marketers to plan their in-store promotions and make ads targeted to a specific audience. It is also used to engage audience at organized events. Geofencing also facilitates telematics, where it enables businesses to draw virtual boundaries around their sites, which whenever trespassed send out alerts to the operators.
  • What are the various technologies that enable Geofencing?
    WiFi is a built-in feature in almost all the smartphones devices. RFID is another technology, that provides better precision in tracking. GPS offers enhanced precision when used outdoors and it is very cost efficient. Beacons help in identifying locations of all devices within their range. Beacons have the ability to deliver very high accuracy at optimal battery usage.

Geofencing Solutions in Media and Entertainment

Comparing 30 vendors in Geofencing Solutions across 94 criteria.
1 Experts are advising 53 Geofencing Solutions buyers
The Indoor Remote Triggered Location Scanning application lets Apple locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation.
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ESRI Geofencing software enables organizations to discover, use, make, and share maps from any device, anywhere, at any time. Moreover, it provides contextual tools for mapping and spatial reasoning for enterprises to explore the data and share location-based insights. ArcGIS offers a unique set of capabilities for applying location-based analysis to business practices. ArcGIS Online allows businesses to connect people, locations, and data using interactive maps. It also supports data visualization, advanced analysis and authoritative data maintenance in 2D and 3D.
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PlotProjects Geofencing Solutions depend on multiple location services. It functions even when the app runs in the background mode or it has been actively killed. The accuracy of their plugin is about 10 meters, which makes it highly accurate.

It can be easily integrated into the organization's app and mobile marketing campaigns can be run instantly to target the app users anywhere across the globe. The app is suitable for all platforms and it also has the ability to categorize different types of users, so that specific messages could be delivered to the relevant group of users. 

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GPSWOX has developed tracking software that comes equipped with built-in batteries that need to be charged only once every few months. The tracker uses a sim card to access the GPS location and can be disguised as a regular watch or hung around the neck. The company has designed devices that can automatically connect to the vehicle tracking software. GPSWOX has also developed its very own SMS gateway system, which sends SMS alerts from the user’s tracking server directly to the phone. This adds another level of accessibility when the user cannot access the internet. Its tracking software is compatible with over 300 trackers’ brands with a modern interface. Any type of tracker is compatible with this server, and a user can customize the interface with his/her own brand logo. 
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Bluedot’s advanced conditioning engine, clients can reach their target audience based on demographics or past behaviors at an unlimited number of locations, without any additional hardware. The company’s actionable insights help clients in identifying the engagement of customers with their campaigns, and then use those insights to build smarter campaigns and accurately track the attribution. Bluedot SDK allows smartphones and tablets to respond when they pass through pre-defined, precise locations (up to 5 meters) by triggering a range of pre-built actions, including opening websites, sending messages, and playing tones.
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The company offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information. It helps organizations to : Create geofences at events, airports/hotels, or even around their competitors; Target potential customers based on their demographics, hobbies and interests.
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Urban Airship offers Location Triggers, which enable businesses to deliver real-time automated messages to their customers as they move in or out of a specific geographical location. The features include: Real-time automation triggers; Push notifications sent out when a device moves in a geographical location; Captures location events and stores for audience targeting; Is compatible with iOS, Android and Amazon.
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A geo fence allows the administrator to keep an eye on the devices and can track where the device is. EMBITEL Mobility analyze the current business scenario and suggests best geofencing solutions that can drive performance, improve the production efficiency and provide a huge variety of personalized experiences to users through its 3D objects and many more.

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GeoMoby Geofencing software provides rich and actionable analytics. It can target smartphones and send messages, arranging from few meters up to several kilometers. The GeoMoby solution can be easily integrated into the existing applications, using SDK or web API. Furthermore, it helps manage and synchronize geofences into applications within seconds. With GeoMoby's microfencing, the geographic target range can be anywhere from a few centimeters up to 50 meters from the location of an iBeacon. It allows users to deploy infinite microfences around any venue with a few clicks. Each time a customer triggers a microfence, the application delivers a message, loads relevant content, processes the payment, and modifies the UX to the user’s physical environment. iBeacons require buying, placing, and maintenance of hardware whereas geofencing does not require these.
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