Retail is one of the major verticals in the geofencing market. Retail includes workforce management, customer satisfaction, user location alerts, logistics management, competitor tracking, asset management, and promotions and advertising.

Frequently Asked Questions

  • What is the expected CAGR for the Geofencing Solutions Market?
    The geofencing market is projected to grow at a Compound Annual Growth Rate (CAGR) of 27.5% during 2017-2022.
  • What are the major growth driving triggers of the Geofencing Solutions Market?
    The major factors driving the growth of the geofencing market are the penetration of new technologies, rise in the use of spatial data and analytical tools, higher adoption of location-based applications among consumers, and the growth of competitive intelligence. Furthermore, the rise in Business Intelligence (BI) and the need to track the competitors’ marketing activities are some of the other factors supporting the overall growth of the market.
  • What are the various application of Geofencing?
    One of the best applications for geofencing comes in the form of social networking. Geofencing facilitates the usage of location-based filters, stickers and other shareable content. Geofencing also helps marketers to plan their in-store promotions and make ads targeted to a specific audience. It is also used to engage audience at organized events. Geofencing also facilitates telematics, where it enables businesses to draw virtual boundaries around their sites, which whenever trespassed send out alerts to the operators.
  • What are the various technologies that enable Geofencing?
    WiFi is a built-in feature in almost all the smartphones devices. RFID is another technology, that provides better precision in tracking. GPS offers enhanced precision when used outdoors and it is very cost efficient. Beacons help in identifying locations of all devices within their range. Beacons have the ability to deliver very high accuracy at optimal battery usage.

Geofencing Solutions in Retail and Consumer Goods

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The Indoor Remote Triggered Location Scanning application lets Apple locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation.
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ESRI Geofencing software enables organizations to discover, use, make, and share maps from any device, anywhere, at any time. Moreover, it provides contextual tools for mapping and spatial reasoning for enterprises to explore the data and share location-based insights. ArcGIS offers a unique set of capabilities for applying location-based analysis to business practices. ArcGIS Online allows businesses to connect people, locations, and data using interactive maps. It also supports data visualization, advanced analysis and authoritative data maintenance in 2D and 3D.
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GPSWOX has developed tracking software that comes equipped with built-in batteries that need to be charged only once every few months. The tracker uses a sim card to access the GPS location and can be disguised as a regular watch or hung around the neck. The company has designed devices that can automatically connect to the vehicle tracking software. GPSWOX has also developed its very own SMS gateway system, which sends SMS alerts from the user’s tracking server directly to the phone. This adds another level of accessibility when the user cannot access the internet. Its tracking software is compatible with over 300 trackers’ brands with a modern interface. Any type of tracker is compatible with this server, and a user can customize the interface with his/her own brand logo. 
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Bluedot’s advanced conditioning engine, clients can reach their target audience based on demographics or past behaviors at an unlimited number of locations, without any additional hardware. The company’s actionable insights help clients in identifying the engagement of customers with their campaigns, and then use those insights to build smarter campaigns and accurately track the attribution. Bluedot SDK allows smartphones and tablets to respond when they pass through pre-defined, precise locations (up to 5 meters) by triggering a range of pre-built actions, including opening websites, sending messages, and playing tones.
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The company offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information. It helps organizations to : Create geofences at events, airports/hotels, or even around their competitors; Target potential customers based on their demographics, hobbies and interests.
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Urban Airship offers Location Triggers, which enable businesses to deliver real-time automated messages to their customers as they move in or out of a specific geographical location. The features include: Real-time automation triggers; Push notifications sent out when a device moves in a geographical location; Captures location events and stores for audience targeting; Is compatible with iOS, Android and Amazon.
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Mapcite provides fixed and mobile geofencing, where a fixed geofence refers to a virtual fence around an object, building, or thing, and the mobile geofence means a dynamic geofence that is built into a mobile device and moves with the user. These geofences provide businesses with information regarding the entry or exit from a location of an object or a thing, the total time spent in that location, and notify the user about intrusions in sensitive areas. The company provides these services for Android as well as iOS mobile devices.
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LocationSmart’s Smart Zone geofencing services deliver propinquity insights necessary for the daily activities. It provides services from fetching devices to tracking product shipments halfway around the world and more. LocationSmart's geofencing technology’s power and accuracy will provide the organisation an opportunity to open the doors to targeted engagement opportunities.

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A geo fence allows the administrator to keep an eye on the devices and can track where the device is. EMBITEL Mobility analyze the current business scenario and suggests best geofencing solutions that can drive performance, improve the production efficiency and provide a huge variety of personalized experiences to users through its 3D objects and many more.

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GeoMoby Geofencing software provides rich and actionable analytics. It can target smartphones and send messages, arranging from few meters up to several kilometers. The GeoMoby solution can be easily integrated into the existing applications, using SDK or web API. Furthermore, it helps manage and synchronize geofences into applications within seconds. With GeoMoby's microfencing, the geographic target range can be anywhere from a few centimeters up to 50 meters from the location of an iBeacon. It allows users to deploy infinite microfences around any venue with a few clicks. Each time a customer triggers a microfence, the application delivers a message, loads relevant content, processes the payment, and modifies the UX to the user’s physical environment. iBeacons require buying, placing, and maintenance of hardware whereas geofencing does not require these.
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By deploying Pulsate's Proximity based geofence solution, the push notifications typically gain a 30-50% higher open rate than regular push notifications. The solution helps businesses to track how often theirs customers visit a competitor location and send winback campaigns to attract them back. The other striking features offered by the solution are: Radial Geofences, that allow users to instantly add radial geofences around any location; Polygonal Geofences, that helps professionals to monitor buildings and locations of any size with custom geofence shapes etc.
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Localytics Geofencing software helps its clients engage with their customers with push notifications in the form of images, Graphics Interchange Formats (GIFs), videos, or audio files directly for more compelling results. The company’s targeting capabilities and True Impact campaign reports make it easy for customers to effectively engage their mobile app users. True Impact is the company’s campaign reporting tool.
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Raveon Technologies offers RavTrack geofencing solutions that are specifically created for Public Safety AVL, Construction Equipment Tracking, Parks and Mine Equipment Tracking, security management, theft discovery, vehicle delivery and more. The company’s GPS tracking solution leverage VHF/UHF/ISM radio channels which makes their solutions faster, and cuts down on any monthly expenditures.

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Simpli.fi's offers Conversion Zones, a competent tool for tracking online to offline conversions in mobile advertising. By outlining a virtual conversion zone about a location, advertisers can monitor the amount of physical traffic at a location. The company's event targeting solution,  precisely targets customers from an event. Simpli.fi's geofencing is highly accurate. The company's targeting solution relies on plat line data from property tax and public land surveying information.
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Dreamorbit creates apps that have the ability to automatically handle GPS tracking frequency and decrease battery usage. The company has built frameworks for Android as well as iOS SDK over the period of time and they have the ability to prototype the user's product idea and kickstart the development immediately. Their application provides route and geo-fenced information to the drivers even in the areas with lower internet connectivity. These offline maps are as accurate as online maps.
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VisioGlobe makes it easy for businesses to edit and publish the latest map to their desired platforms. The Geofencing software is flexible and can be accessed from anywhere with the web browser. It enables users to edit and save their maps on the cloud. The company's Visualization products are fast and are easy to integrated in the businesses' existing applications. The solutions can be deployed on mobile, web and kiosk. The company enables businesses to visualize maps on mobile, web and kiosk with th  help of their multiplatform solutions. 

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Succorfish’s asset tracking platform permits customers to precisely monitor and connect with all mobile assets from one central hub. The platform provides an all encompassing ATS and a communication channel (2 way) from which it records, analyse and extract real time data from the personnel and tactical assets. Succorfish Geofencing solution has the ability to define a virtual perimeter for a real-world geographic area. The breaking of a Succorfish geofence perimeter alerts that indicates that an asset is deviating from a predefined route. 

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