The retail sector is one of the fastest-growing industry verticals due to the rising consumer purchasing power. In addition, with the advent of online retail, retailers are adopting more innovative technologies such as cloud computing, big data analytics, digital stores, and social networks.
Today’s customers demand continuous interaction with the retailers, whether in-store, on website, or on app. The continuous interaction between customers and retailers is totally dependent on the enterprise IT architecture, which makes them vast and complex. In consideration of this vast IT architecture, organizations are pushing their logistical speed to fight the competition. The streamlining of applications, cloud integration, big data integration, B2B integration, and others are key important activities to be performed to simplify the IT architecture while enhancing customers’ buying experience.
Furthermore, the retail sector has a big supply chain, starting from distributors and warehouses to end customers. Each product generates a significant amount of data, including promotions, pricing, purchase orders, invoices, product details, and shipment details. The data is further exchanged within the whole value chain. Hybrid integration platform enables retailers and the rest of the value chain to perform any action on this data by seamlessly integrating components on-premises and on cloud.
Furthermore, the vendors in a particular industry need a comprehensive cloud environment to offer their respective product and service portfolio to the customers. The consumer goods and retail industry is facing the challenge of managing instability and change in demand for various products due to high competition. Hybrid integration provides seamless integration of the multiple shopping channels and provides a unique shopping experience to the connected consumers. To achieve agility, retailers evolve their IT systems toward a flexible, event-driven IT infrastructure that allows different applications to share and analyze information in real time to determine the next best interaction with their customers. Companies such as IBM, MuleSoft, and Scribe Software are the major players in this vertical.

Hybrid Integration Platform in Retail and Consumer Goods

Comparing 37 vendors in Hybrid Integration Platform across 155 criteria.
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Software AG is one of the prominent players in the business of digital business transformation. The company has various product offerings, such as digital business platform, IoT, business and IT transformation, analytics and decision, integration, Application Programming Interface (API) management, in-memory data, Adabas database management, cloud, and transaction processing platforms.
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Informatica offers various hybrid integration platform services, including PowerCenter, PowerExchange, and Data Integration Hub. PowerCenter Express is an entry-level data integration and profiling edition for departments or small to mid-market businesses; and cloud data integration solutions. PowerCenter offers an end-to-end data integration platform with sets of capabilities to integrate the fragmented data from various sources and transform the data into complete, high-quality, business-ready information.
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Dell Boomi offers AtomSphere, an integration cloud that connects different combinations of SaaS, PaaS, cloud, and on-premises applications. The platform enables enterprises to securely build, deploy, and manage simple to complex integration processes, using only a web browser.
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Liaison Technologies offers hybrid integration services on the cloud through its unified ALLOY platform. The ALLOY platform is the industry’s first Data Platform-as-a-Service (dPaaS) solution. It unifies integration and data management through a data-centric approach. ALLOY has incorporated 3 highly consistent modules, which are the integration module, data management module, and data visibility module.
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MuleSoft is a prominent player in the hybrid integration platform market. The company offers MuleSoft's Anypoint Platform which provides API management, data, and application integration within a single platform. MuleSoft Anypoint Platform is an event-driven architecture that provides high performance under heavy workloads, which can be scaled across various cloud deployment modes.
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IBM offers end-to-end solutions in the hybrid integration platform market. The company is focused on providing integrated and one-point platform for all integration needs to improve the reliability, efficiency, and return on assets; better engage customers; reduce costs, and manage distributed databases and applications. IBM Application Integration Suite is a combination of IBM App Connect, Integration Bus, and API Connect products that can run on-premises and in IBM Cloud, AWS, and Azure.
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TIBCO Software has been offering digital business transformation products since 1997 and has emerged as a projecting vendor in the hybrid integration platform market. The company offers its products under 2 technology category, namely, integration and analytics. Under the hybrid cloud integration platform, TIBCO Hybrid Integration Platform caters solutions with the capabilities of API-led integration, any-to-any integration, connectivity between diverse endpoints, cloud migration, microservices, and others.
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With over 420,000 global customers, Oracle provides a wide range of cloud applications, engineered systems, and platform services. Oracle caters its products under the category of cloud, applications, database and technologies, IT infrastructure, support and services, training services, and developer-oriented products. Oracle serves its hybrid integration platform products under the Oracle Cloud Platform. Oracle Cloud Platform consists of cloud services, Oracle SOA, Oracle API Manager Cloud Service, and Oracle Integration Cloud Service.
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SnapLogic is a provider of a robust enterprise integration cloud. The company offers the Elastic Integration Platform that delivers real-time, event-driven application integration and big data integration for analytics in single cloud integration and data integration platform. The SnapLogic Elastic Integration Platform enables enterprises to connect to any source, at any speed, anywhere, whether on-premises, on the cloud, or in a hybrid environment.
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WSO2 offers a range of products that enable digital innovation. The company offers hybrid integration services under its API management and integration product categories. The hybrid integration services are delivered through on-premises or cloud deployment model, which offers faster digital business goals by ensuring a higher Return on Investment (RoI) to the enterprises.
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RoboMQ provides a Hybrid Integration Platform (HIP), also known as RoboMQ. The RoboMQ HIP is built to integrate IoT, SaaS applications, cloud, and on-premises systems in truly distributed and highly scalable business workflows across networks and clouds.
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The hybrid integration platform is also known as HIP. It is a technological shift in the digital world that provides an organization with all the tools so that they can easily integrate data and applications on any on-premises and cloud environment. The hybrid integration platform is the leading facilitator for the success of any organization. It is the combination of on-premises and cloud set of applications.

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Hybrid Integration Platform is the leading software provided by Adeptia for the growth of the organizations using the upgraded data and technology for driving the business solutions. You need to derive all the sources connected to your business application landscape before you can implement Adeptia Connect. Affording integration on a different scale is not feasible for most organizations. Therefore, the organizations are implementing Hybrid Integration Platform to streamline the process with less expense and more profit.

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The hybrid integration platform permits information technology to fast track innovation. So that it can increase the efficiency and lower the risk factors, it is an amalgamation of different techniques into one framework. Generally, companies merge the legacy infrastructure such as servers, databases warehouses with cloud solutions such as SaaS, PaaS, and IaaS. It assists in maintaining sensitive data within a corporation and can take advantage of different technologies as possible.
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‘A tenacious set of integrated software.’ The hybrid integration platform is an amalgamation of on-premise and cloud technology. It brings together the disparate set of unified personas, integration disciplines, architecture under trivial governance. It has two vital purposes: on-premise and cloud. These systems may be using distinctive communication protocols and varying message format. It is the assignment of the social integration platform to provide the interconnection between the two. Thus, it is an integration of on-premise and cloud.
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Axway provides complete API lifecycle management and bridges the difference between the developer team and integration architect. The company has a diversified portfolio in the hybrid integration platform market. Axway offers its products and services under its unified platform named Axway AMPLIFY platform, which is a data integration and engagement platform that enables organizations to gain business value from a collection of data sources to transform the customer experience.
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