Indoor Location Software is a technology that facilitates the navigation and tracking of objects and people in a building with the help of sensory information captured by mobile devices. The indoor location market comprises hardware and software that are integrated and deployed to perform the functions at various indoor locations. Technologies such as Radio Frequency (RF)-based (Wi-Fi/Bluetooth Low Energy (BLE)), sensors and tags, satellite/remote sensing, and microwave help in providing visual, real-time information of the objects and people present on-premises in the form of data and figures for the indoor location applications.

Increasing adoption of connected devices and growing demand for the indoor location technology to enhance the lean automation and robotics processes are boosting the growth of the market across the globe.

The indoor location market is segmented on the basis of components (technology, software tools, and services), deployment modes, applications, verticals, and regions. Among the technologies, the sensor and tag-based technology is a high-growth segment in the market. To monitor natural phenomena, such as heat, pressure, humidity, and air pollution, in a certain indoor space, multiple sensors are integrated with connected devices. Tags are also used to monitor products and assets in the retail and manufacturing verticals respectively. Adoption of the sensor and tag-based technology is increasing, due to the easy adoption of technology.

Among the software tools, the location analytics segment is expected to grow at the highest CAGR during the forecast period. Location analytics is a business intelligence process, used to generate insights from location-based and geographic business data. The generated insights are useful for marketers to plan business strategies and marketing campaigns.

Among the services, the managed services segment of the indoor location market is expected to have the larger market size than the professional services segment. Managed services include consulting, integration, and maintenance. These services are basically provided to other service providers, such as Internet Service Providers (ISPs), who do not have the resources to constantly upgrade or maintain faster computer networks. Consulting services determine and assist in designing the architecture for supporting the currently installed systems and software.

Among the deployment modes, the cloud segment is expected to have the larger market size than the on-premises segment. Cloud-based indoor location solution providers are developing robust cloud-based solutions for their users. Additionally, organizations are migrating to either a private or a public cloud. Moreover, the cloud deployment mode provides flexibility for business operations and can also be integrated with predictive analytics for real-time business insights.

Among the applications, the sales and marketing optimization application is expected to have the largest market share during the forecast period. The indoor location technology, when integrated with social media, helps find patterns in customer engagement. Interactive maps, visual analytics, and powerful intuitive dashboards help simplify the complexities of network data and support integrations across various departments and organizations on a global scale. Organizations can enhance their insights into tabular data by adding geographic locations to business data and mapping them.

Among the verticals, the transportation vertical is projected to have the highest CAGR in the indoor location market during the forecast period. The transportation vertical includes spaces such as airports, railway stations, bus stations, and subways, which can often be confusing for travelers in terms of navigation. Sometimes, train stations and airports are spread over large areas with many entry and exit points. It is difficult for the indoor location technology to map all the global transport locations, due to the presence of varied architecture.

Among the regions, North America is expected to have the largest market share in the indoor location market during the forecast period, owing to the early adoption of technology and the presence of a large number of indoor location providers and users. The region represents one of the well-defined and controlled economies in terms of Gross Domestic Product (GDP), technology infrastructure, and technological advancements. Enterprises in the United States (US) and Canada have willingly adopted the indoor location technology to engage with their customers. The growing number of social media users is expected to drive the growth of the market in the APAC region.

Innovative technological developments are benefiting all stakeholders in the indoor location market. However, the limited accuracy of the indoor location technology, and the lack of awareness and reluctance to use indoor location may act as challenges to the growth of the indoor location market.

The major vendors in the indoor location market are Apple (US), Broadcom (US), Cisco Systems (US), Ericsson (Sweden), GeoMoby (Australia), Google (US), Micello (US), Microsoft (US), Qualcomm (US), Senion (Sweden), STMicroelectronics (Switzerland), and Zebra Technologies (US).

VISIONARY LEADERS

Vendors who fall into this category receive high scores for most of the evaluation criteria. They have a strong and established product portfolio and a very strong market presence. They provide mature and reputable indoor location solutions. They also have strong business strategies. Apple, Google, Zebra, Qualcomm are the vendors who fall into the visionary leaders’ category.

INNOVATORS

Innovators in the MicroQuadrant are vendors that have demonstrated substantial product innovations as compared to their competitors. They have a much-focused product portfolio. However, they do not have a very strong growth strategy for their overall business. Micello, STMicroelectronics, and Insiteo are the vendors who fall into the innovator's category.

DYNAMIC DIFFERENTIATORS

They are established vendors with very strong business strategies. However, they are low in their product portfolios. They focus on specific type of technology related to the product. Ericsson, Cisco, and Microsoft are the vendors who fall into the dynamic differentiators’ category.

EMERGING COMPANIES

They are vendors with niche product offerings and are starting to gain their position in the market. They do not have much strong business strategies, as compared to other established vendors. They might be new entrants in the market and require some more time to get significant traction in the market. GeoMoby, ComTech, Sensewhere, WRLD, and Indoo.rs are the vendors who fall into the emerging companies’ category.

indoor location market (Global)competitive leadership mapping, 2017

Source: Press Releases, Expert Interviews, and MarketsandMarkets Analysis

The technologies used in the indoor location market are divided into RF-based (Wi-Fi/BLE), sensor and tag-based, and others, which includes satellite/remote sensing and microwave. All indoor location technologies facilitate owners to access visual real-time information of the people present on-premises in the form of data and figures. In the coming years, the use of sensor and tag-based indoor location technologies is expected to increase as sensor and tag-based indoor location technology is used for asset management in the manufacturing industry. In addition, it is used to locate and track parcels in warehouses.

RF-BASED

RF-based technology includes Wi-Fi/WLAN, beacons, Bluetooth/BLE, AGPS, and UWB. This wireless electromagnetic signal is used for communication. It provides accurate localization without requiring the estimation of accurate channel parameters or any pre-configured network. These electromagnetic signals track devices such as smartphones, tablets, and laptops that receive signals to enable location-aware business solutions and boost location accuracy for consumer applications.

As it is more convenient to create a Wi-Fi environment inside a building, hence, it is a more preferred technology for creating indoor navigation. Wi-Fi has the advantage of being able to provide a data channel as well as a location methodology.

It uses two methods for location identification—triangulation and fingerprinting. Triangulation measures the signal strength from three or more Wi-Fi hotspots to triangulate the position of an object in indoor premises. In the fingerprinting method, a few seconds of turning on the Wi-Fi on a smartphone is enough to get a fingerprint of its location and associate it with a check-in location. The Wi-Fi fingerprint is then compared to a known database of fingerprints/location pairs to identify the user’s present location. The various benefits of using Wi-Fi technology for indoor location tracking include the fact that it works without GPS, covers an area of up to 150 meters, and also helps to detect the floor level.

Other radio-based technologies such as Bluetooth, UWB, and AGPS are part of radio waves that have different abilities to transmit and receive signals. A UWB radio signal enables the broadcast of information stretched over a large bandwidth (>500 MHz), which can be mutually used among numerous users. Although it can transmit extremely large amounts of data, the system emits a minimal amount of energy.

SENSOR AND TAG-BASED

The sensor technology uses Microelectromechanical Systems (MEMS), whereas the tag-based technology includes Radio Frequency Identification (RFID) tags, Quick Response (QR) code, and Near Field Communication (NFC) tags. The MEMS sensor technology is embedded in mobile handsets and it is capable of capturing and integrating data for providing indoor location solutions. Sensors are used to estimate the direction and distance traveled to provide pedestrian navigation. To monitor some phenomena such as heat, pressure, humidity, and air pollution over a certain indoor space, multiple sensor nodes are organized as a Wireless Sensor Network. Some sensors used in the indoor location technology are altimeters, gyroscopes, accelerometers, magnetometers, or barometers. These sensors are used in a dead reckoning mode to provide pedestrian navigation.

There are three tag-based solutions—QR code, NFC tags, and RFID tags. RFID tag is the use of small wireless devices or tags to identify objects and people. Originally used to track cattle, RFID tags are now used for tracking objects such as manufactured consumer products, vehicles, airline passengers, Alzheimer's patients, and pets. RFID is also called Dedicated Short-Range Communication.

SOFTWARE TOOLS - VISUALIZATION

Visualization tools enable organizations to exploit all dimensions of data, harness the power of the geospatial dimension, and better understand interactions and results in dashboards and reports. It leads to better understanding of key business metrics and turns location data and analytics into valuable knowledge for organizations. Organizations can slice and dice data in a variety of ways in dashboards and reports, including maps, to discover geographic correlations.

LOCATION ANALYTICS

Location analytics is a Business Intelligence (BI) process to generate insights from location-based or geographic business data. Location analytics, with the help of traditional metrics, unlocks the power of data by converting raw data as per the specific location into valuable insights through a more visual approach.

According to marketers, most structured as well as unstructured business data is spatially significant. Location analytics is expected to be key to each hidden or unidentified pattern in businesses. Vendors are trying to make things simple so that organizations can access, share, and analyze the location-based data coming from various data sources even from any remote location. Location analytics solutions can analyze data collected from indoor locations such as retail stores, stadiums, airports, and other locations.

CONTEXT ACCELERATOR

Context accelerator is a platform that combines rich location data with a layer of context to allow verticals to deliver personalized, relevant content and dynamic experience to mobile users. This solution allows organizations to recognize their customers’ location-based needs while respecting their privacy. It transforms location from a simple latitude and longitude to an essential actionable data of context.

Indoor Location Software

  • 1

    GOOGLE's Indoor Location Software Google Maps can be used through Google Maps APIs in mobile applications or through the website. Additionally, one can go through different floors of the building using these maps. Currently, the resources focus on high-density locations such as airports, transit stations, malls, and stadiums.

    Read More
    • Enterprise
    • California, USA
    • Founded: 1998
    • More than $100 BN
    • 75,001 to 1,00,000
  • 2

    Apple’s indoor mapping service is available in most of the major cities around the world, mainly in the United States, United Kingdom, Spain and Australia. For indoor mapping, the company has partnered with Mappedin which is an provides mapping solutions to the property owners and operators. The accuracy of these indoor maps is 3-5 meters. The solution's "look inside" feature helps in arriving at the desired indoor locations. Apple's "place card" features helps the users to add information about a particular indoor facility.

    Read More
    • Enterprise
    • California, USA
    • Founded: 1976
    • More than $100 BN
    • 1,00,001 to 5,00,000
    • Enterprise
    • Founded: 1969
    • $1BN to $5BN
    • 5,001 to 10,000
  • 4

    Qualcomm indoor Location Software are IZat and Lumicast to the indoor location market. IZat is a GNSS location engine, which assists the navigation inside a building. IZat offers cloud-based location assistance as well. It comes with features, such as finding friends, finding location, and finding a destination. Qualcomm's Lumicast enables customers with efficient, personal, and illuminated indoor positioning. Lumicast detects customers smartphones using Visible Light Communication (VLC) signals. It locates objects with centimeter-level accuracy. 

    Read More
    • Enterprise
    • California, USA
    • Founded: 1985
    • $10BN to $50BN
    • 30,001 to 35,000
    • Enterprise
    • 1 to 50
    • Enterprise
    • San Francisco, California, USA
    • Founded: 1961
    • $10BN to $50BN
    • 50,001 to 75,000
    • Enterprise
    • 501 to 1,000
  • 8

    Path Guide does not require any additional hardware. In fact, it uses the phones’ preexisting hardware. It is a research-based app, which works on input provided by the user and records more information and interactive experiences.

    Read More
    • Enterprise
    • Washington, USA
    • Founded: 1975
    • More than $100 BN
    • 1,00,001 to 5,00,000
  • 9

    STMicroelectronics offers MEMS and sensors for various applications, such as navigation and positioning, in the indoor location market. MEMS and sensors are used in low-power consumption and battery-operated devices, such as smartphones. The sensors have been widely used in the automotive and healthcare industries as well. The sensors include smart sensors, sensor hubs, touch sensors, MEMS, and temperature sensors. These improve the accuracy of multiaxis sensor systems, thus enabling the execution of indoor navigation and location-based services. MEMS consist of microelectromechanical sensors, gyroscopes, accelerometers (such as LIS344ALH, LIS2DH, LIS2DE, and LIS2DH12), microphones, digital compasses, pressure sensors, humidity sensors, and inertial modules. STM32L (STM32F401/411) is a high-performance and power-efficient sensor, which addresses the sensor hub applications in smartphones, tablets, and wearable devices during indoor location navigation. STMicroelectronics offers MEMS and sensors for various applications, such as navigation and positioning, in the indoor location market. MEMS and sensors are used in low-power consumption and battery-operated devices, such as smartphones. The sensors have been widely used in the automotive and healthcare industries as well. The sensors include smart sensors, sensor hubs, touch sensors, MEMS, and temperature sensors. These improve the accuracy of multiaxis sensor systems, thus enabling the execution of indoor navigation and location-based services. MEMS consist of microelectromechanical sensors, gyroscopes, accelerometers (such as LIS344ALH, LIS2DH, LIS2DE, and LIS2DH12), microphones, digital compasses, pressure sensors, humidity sensors, and inertial modules. STM32L (STM32F401/411) is a high-performance and power-efficient sensor, which addresses the sensor hub applications in smartphones, tablets, and wearable devices during indoor location navigation.

    Read More
    • Enterprise
    • Enterprise
    • Georgia, USA
    • Founded: 2001
    • $1BN to $5BN
    • 10,001 to 15,000
  • 11

    Micello offers a set of SDKs, APIs, and tools for the indoor location market, which includes indoor maps, navigation, and related data. The company accurately develops and manages the indoor map for buildings. It develops map from the floorplans of buildings. Micellos data format is flexible in structure and used to develop applications for enterprises. Its maps are full of information, such as addresses, PoIs, navigation, and geospatial information. These maps can directly be integrated with the mobile apps and web.

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    • Enterprise
    • 1 to 50
  • 12

    CMX is a suite of applications, which helps analyze visitor behavior onsite, provides information to visitors, and tracks equipment and people easily. CMX is deployed in industry verticals such retail, education, manufacturing, hospitality, healthcare, and government.

    Read More
    • Enterprise
    • California, USA
    • Founded: 1984
    • $10BN to $50BN
    • 50,001 to 75,000
    • Enterprise
    • 1 to 50
  • 14

    The Ericsson Radio System Hardware offers small cells, fronthaul, and baseband to create an indoor wireless environment. The Ericsson Radio System Software offers a large range of information, better management with flexibility, and the analytics solution supporting a wide range of architectures such as small cells, complex mega city deployments, and LTE.

    Read More
    • Enterprise
    • Stockholm, Sweden
    • Founded: 1876
    • $10BN to $50BN
    • 1,00,001 to 5,00,000
    • Enterprise
    • 1 to 50
    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 1 to 50
  • 18

    Comtech Telecommunications Corp. indoor location software is made up of highly advanced design to tackle some of the latest communication systems of the market. The software is designed for commercial solutions as well as for government solutions. Commercial use includes public safety and location technologies and Satellite ground station technologies, while government solutions include mission-critical technologies and high-performance transmission technologies.

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    • Enterprise
    • 501 to 1,000
  • 19

    Many large scale businesses widely use SENSEWHERE LTD. indoor location software. The software is built with a patented technology that uses a hybrid approach to deliver the exact location. The use of databases significantly improves the accuracy of the location services and coverage in indoor and urban areas. The software used is meant to fill the GPS gaps.

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    • Enterprise
    • 1 to 50
  • 20

    GeoMoby Indoor Location Software includes microfencing solutions, which can be easily integrated with mobiles apps. GeoMoby is a geo-location platform that enables businesses to take advantage of geo-location advertising. GeoMobys technology addresses privacy concerns by not recording any personal information and uses encryptions to ensure that the collected data is truly safe. The company offers solutions to enterprises, which help enterprises take business decisions based on the insights obtained from the microfencing technology. This helps in driving more business and increasing profits for the company. The company's solution is also used for indoor mobile advertising. GeoMoby is self-funded and spends toward the improvement of products according to the feedback it receives from its customers.

    Read More
    • Enterprise
    • 51 to 100
    • Enterprise
    • 1 to 50
    • Enterprise
    • 1 to 50
    • Enterprise
    • 1 to 50
  • 24

    Senion offers StepInside, a platform for location-based services, which enables accurate and robust navigation, and positioning in the indoor location market. StepInside is designed for simple and efficient use. It is compatible with both iOS and Android devices. Additionally, the company offers service plugins, such as Analytics, Wayfinder, Geomessenger, and Beacon Management for extended functionality.

    Read More
    • Enterprise
    • 501 to 1,000
    • Enterprise
    • Enterprise
    • 501 to 1,000
    • Enterprise
    • 1 to 50
  • 28

    Glowlink communication indoor location software is the next-gen technology software that enables and manages satellite communications. The software is produced with the vision of providing innovative, easy and affordable to use products that are aimed at improving satellite communications and mitigating interferences. Glowlink communication tackles complicated technical projects with new and inventive techniques to provide advanced patented solutions to customers.

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    • Enterprise
    • 1 to 50
    • Enterprise
    • 1 to 50
  • 30
    • Enterprise
    • California, USA
    • Founded: 2015
    • $10BN to $50BN
    • 1,00,001 to 5,00,000
    • Enterprise
    • 1 to 50
    • Enterprise
    • 10,001 to 15,000
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Indoor Location Software Quadrant

Comparing 32 vendors in Indoor Location Software across 88 criteria.

Find the best Indoor Location Software solution for your business, using ratings and reviews from buyers, analysts, vendors and industry experts

EVALUATION CRITERIA

Below criteria are most commonly used for comparing Indoor Location Software tools.
  • Product Branding
    • Branding purpose
      • To Enhance Customers base
      • Increase Revenue
      • Enhance year on year growth
      • Sustain in competition
      • Any other, please specify
    • Branding Platforms
      • Social Media Platforms
      • Mobile apps
      • Email Branding
      • Articles and Blogs
      • Other, please specify
  • Feature and Functionality
    • Technology Offered
      • RF Based (Wi-Fi, Bluetooth)
      • Sensor and Tag Based
      • Satellite/Remote Sensing, and Microwave
      • Others
    • Support Services Offered
      • Technical Support
      • Customer Support
      • Sales Support
      • Other support services
    • Software tools offered
      • Visualization (Indoor Maps, Monitoring, and Navigation)
      • Location Analytics
      • Context Accelerator
      • Other tools
    • Services Offered
      • Managed
      • Professional
    • Product enhancement in last 5 years
      • Product Upgradation
      • New Product Launches
  • Deployment
    • Deployment Model
      • Cloud
      • On-Premise
    • Delivery Model
      • Full Time Equivalent
      • Subscription / Licensing
      • Per User Basis

TOP REVIEWS

Looking for Indoor Location Software? Get help
Business Analyst,Company Name Classified
Business Analyst, Company Name Classified
#0 in Indoor Location Software

“Compatible to a lot of other networking products"

(*)(*)(*)(*)(*)5
Non-compatible products and networks are a nightmare. We were facing hundreds of issues because of the incompatibility of various software with each other. But with Arris as the provider, that issue has been solved permanently.
Global Head - Service and Product Development,Company Name Classified
Global Head - Service and Product Development, Company Name Classified
#0 in Indoor Location Software

“Easy to implement"

(*)(*)(*)(*)(*)5
I am not an overly technical person. Neither is my staff. We were terrified of implementing the location software in the organization because we thought we would not be able to work it. However, surprisingly, it is very easy to use.
Project Manager,Company Name Classified
Project Manager, Company Name Classified
#19 in Indoor Location Software

“Great mapping apps"

(*)(*)(*)(*)(*)5
SENSEWHERE LTD. indoor location software offer amazing mapping apps that help users to locate themselves on the indoor maps and get the right guidance to the places they wish to go inside the malls, terminals and convention centres
Global Head - Service and Product Development,Company Name Classified
Global Head - Service and Product Development, Company Name Classified
#19 in Indoor Location Software

“Low cost"

(*)(*)(*)(*)(*)5
The indoor location software from SENSEWHERE LTD. is a cost-effective solution to the market. The software is undoubtedly helpful in offering a rapid route to accurate and useful indoor positioning. Thus, many large scale organizations are using precise service at a low cost.
...

Marie Stelle

Engagement Partner - 360Quadrants.com